Cloud Based Infrastructure for Next Generation TV

| December 5, 2015

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The features and experiences that subscribers demand today – TV Anywhere, HD recordings, huge libraries – require operators to quickly and efficiently deploy complex time and place shifted TV services. Traditional architectures are costly, time consuming, and not very scalable or resilient. Challenges include huge storage needs and costs, complex infrastructure and very high performance throughput.

Spotlight

Spuul

Spuul is a non-stop, no-return flight to Indian video entertainment. By bridging the gap between 
the largest content producers in India and viewers worldwide, Spuul is pioneering on-the-move 
entertainment. The biggest stop-overs include Yash Raj Films, Balaji, Venus, Shemaroo, Reliance et al. 
Spuul doesn’t just stop at Bollywood, but wows Tollywood, Mollywood, Kollywood too and also the 
great Indian small screen – Tellywood. 

Video on demand, movies, TV shows, premium licensed content… all served here from an 
exciting, ever-expanding menu. Accessible on multiple platforms (Android, IOS), Spuul is available as a 
cloud-based, subscription-driven stream-only service.

OTHER ARTICLES

Ongoing transitions in gaming industry

Article | January 19, 2021

The gaming industry is continuously evolving with current transitions derived from VR/AR, blockchain, 5G and cloud computing. The aim of this transition is to fulfill requirements of gamers such as reducing the cost of gaming, developing more immersive experience, converting tools bought in games as transferable assets, enabling gamers to play graphic intensive games on low cost devices. Currently popular games are on the go to create augmented reality versions to be played on AR headsets with their mobile phones. The google stadia platform(a platform where graphic intensive games run in data centers and gamers can play them via web browsers) has also enabled the gaming industry to eliminate the computing limitations imposed by running games in mobile devices. The only barrier in coupling both technologies to have the best of both worlds is low bandwidth of 4G which will soon be expanded when 5G rolls out in the market. TRANSITIONS IN GAMING INDUSTRY The real time game play is currently not possible for games running in data centers and being rendered on web browsers of a gamer’s device as there is latency in reflecting the character’s action on the press of a button. Such a transition will eliminate the need for highly expensive gaming consoles which has been curbing the growth rate of the gaming industry. One more concern from gamers that’s being a barrier in revenue generation for the gaming industry is that the weapons, power packs, kits and tool kits bought in any game are simply virtual and become useless when they are done with the game. The idea to buy such time bound utility becomes insensible for players. So, now the gaming industry is evaluating the option to register these buyouts in games on blockchain which can later be used as a non tangible asset by players to trade easily. The gaming theory that’s getting popularised these days will eventually leverage the AR and VR technology to transform the education industry. The idea to provide customers with user manuals running in augmented reality that can enable a non trained worker to operate the machine is also booming. Solidworks by 3Dplm is one such tool that’s heading in this direction. The transitions mentioned above are quite exciting and the way gaming industry and mentioned technologies are evolving we can expect to get our hands on such exciting gaming technology soon too at a fraction of current costs.

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Why More People are Going Online for their Entertainment

Article | April 2, 2020

The online revolution has dramatically changed the way that we live our lives. Few industries have been impacted by the rise of digital technologies as much as the entertainment industry. In less than a decade, we have seen new brands like Spotify and Netflix replacing the heavyweights in the music and movie industries and it looks like this is just the start.

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The new chair of the FTC and antitrust 2.0

Article | June 22, 2021

The appointment of Lina Khan on June 15th to chair of the Federal Trade Commission (FTC) is poised to be a transformational one in the history of the world wide web. Khan came to prominence with an article in the Yale Law Journal, Amazon’s Antitrust Paradox, which identified the paradox of hegemonic tech service providers which bypass the US’ strict competition laws by offering lower prices to the end consumer. Under US antitrust law, the driving indicator of market monopolies are higher prices for the consumer – under this strict definition, none of the tech majors which dominate the digital economy are monopolistic. Indeed, some such as Alphabet and Facebook do not even directly charge the end user for their services. So, while both Google and Facebook dominate the global digital ad market, making an antitrust case against them under the current 20thcentury era regulatory framework is nigh on impossible. However, the absence of meaningful competitive challengers to these two incumbents in search and social advertising over the previous 15 years, despite the lucrative high margin business opportunities, implies that the competitive market is not performing according to classical economic theory. Khan has built a subsequent career on trying to square this circle, and now the Biden Administration has empowered her as the key instigator of the sweeping regulatory update required for a digital-first century.

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Game on: How PlayStation 2 changed the entertainment industry forever

Article | March 3, 2020

In December 2000, reports began to circulate within intelligence communities in the United States and Europe of a powerful new technology acquired by Iraqi dictator Saddam Hussein. It would allow Saddam to upgrade his guided missile programme and place many targets in the west within reach, went the whisperings. The name of the technology was the Sony PlayStation 2. Speculation that Saddam was “hoarding” hundreds of box-fresh PS2s in order to harness their extraordinary processing power was eventually debunked. But not before the Pentagon had thoroughly investigated the rumours.

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Spotlight

Spuul

Spuul is a non-stop, no-return flight to Indian video entertainment. By bridging the gap between 
the largest content producers in India and viewers worldwide, Spuul is pioneering on-the-move 
entertainment. The biggest stop-overs include Yash Raj Films, Balaji, Venus, Shemaroo, Reliance et al. 
Spuul doesn’t just stop at Bollywood, but wows Tollywood, Mollywood, Kollywood too and also the 
great Indian small screen – Tellywood. 

Video on demand, movies, TV shows, premium licensed content… all served here from an 
exciting, ever-expanding menu. Accessible on multiple platforms (Android, IOS), Spuul is available as a 
cloud-based, subscription-driven stream-only service.

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