Cloud technology for TV broadcasters

December 14, 2014

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As broadcasting responds to the existing market dynamics of global content access and to the Internet as a distribution platform, cloud computing infrastructure is the only option for TV networks and content owners to scale their business and make it competitive in terms of ROI. By embracing the cloud, broadcasters can render their investments and businesses future-proof in the coming decades.

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SoulPancake is a digital entertainment media company with the mission to create meaningful content that appeals to the do-ers and dreamers, artists and activists, entrepreneurs and innovators. Our content is unapologetically authentic because we know the importance of stamping out prejudices, shaking up stigmas, and tackling the truth. Our team DNA boasts talent, determination, and hustle. Our culture is a collision of joy, creativity and gusto. Our content asks the questions that usually don’t have singular answers, but rather aims to connect and build empathy. We believe media has the power to positively change the world and that is our sweet spot.

OTHER ARTICLES
MEDIA AND BROADCASTING

Music and podcasts are competing for the same time

Article | May 28, 2021

The pandemic changed media consumption.Consumers acquired an extra 12% of entertainment timeand though everything was up, some categories grew much faster than others. One of the biggest gainers was spoken word audio, with podcasts and audiobooks seeing dramatic rises and while music hours grew too, the increase was below 12%, which means that music lost share. In the current entertainment environment of plenty this may be an academic concern, but when life returns to some form of normality (commutes, going out, gyms etc.) some or all of that extra 12% of entertainment time will go, which means that growing by less than the market average could translate into decline.

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Should You Buy A PSVR In 2020?

Article | April 16, 2020

At 5+ million units sold, Sony’s PlayStation VR (PSVR) is thought to be the most successful VR headset on the market. The kit’s had a great run since launch in 2016, but should you buy a PSVR in 2020? Just under two years ago, we stated that you should “definitely” buy a PSVR in holiday promotions. The price, paired with a growing library of games, made it an easy recommendation. But this industry moves quickly and there are a lot of new factors that complicate the question of if PSVR remains a worthy purchase.

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MEDIA AND BROADCASTING

UGC vs. Premium: Is the video valuation bubble big enough to burst?

Article | May 21, 2021

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand, independent artists are the fastest-growing sector of the music market. User-generated content (UGC) has proved a huge success during lockdown for the likes of TikTok and Roblox. The traditional brand celebrity spokesperson has ceded ground to the influencer, and even they to the micro-influencer. Content proliferation has driven increasingly niche content to niche audiences, finding smaller fan bases to resonate with instead of attempting the now nigh-impossible cut-through to mainstream popularity. This is the paradox of small: the long tail accounts for a growing share of content consumption, but the fractional economics of on-demand environments means that those in the long tail earn too little to be economically sustainable. Access to the means of distribution may have been democratised, but access to meaningful rights income has not.

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VIRTUALIZATION

Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Article | May 17, 2021

Ubisoft announced last week that it is adding specific focus on free-to-play, alongside its AAA catalogue. In doing so, it is following a route that has been very successful for Activision with its Warzone strategy. Free-to-play games which draw audiences via big franchise names and monetise via in-game spending are going to be increasingly common among AAA publishers. The focus on in-game spending and particularly on the cosmetic, rather than the progress-related, parts will be the key revenue component. As games become less finite and more perpetual (consumer goal is less about ‘finishing them’ and more and ‘playing/spending time in them’), the opportunity to monetise needs that stem from this perpetual engagement (e.g. socialising or expression) starts to outweigh the mere monetisation of access to a packaged product. Simultaneously, free-to-play games also act as a powerful marketing driver for AAA releases as they come out, as well as streamability and word of mouth for the franchise.

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Spotlight

SoulPancake

SoulPancake is a digital entertainment media company with the mission to create meaningful content that appeals to the do-ers and dreamers, artists and activists, entrepreneurs and innovators. Our content is unapologetically authentic because we know the importance of stamping out prejudices, shaking up stigmas, and tackling the truth. Our team DNA boasts talent, determination, and hustle. Our culture is a collision of joy, creativity and gusto. Our content asks the questions that usually don’t have singular answers, but rather aims to connect and build empathy. We believe media has the power to positively change the world and that is our sweet spot.

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