Cognizant Digital Media Services: One partner for all your content needs

| January 24, 2019

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Our Digital Media Services (DMS) practice brings order to your digital media lifecycle and distribution. Your team tracks and manages its assets faster and more affordably. You’re ready to convert content into opportunityWe build custom content solutions that streamline the workflows for creating, managing, distributing and consuming media.Our DMS team also offers a portfolio of services to ensure your content is business-ready. Our services span the content lifecycle, from assessment and strategy to implementation and support.

Spotlight

Goalcast

We are a leading media company connected to a global audience of movers and shakers. A daily source of inspiration for millions, we tell stories that empower people to unleash their full potential -- and create a better world in the process. In a world full of snackable content, the world is craving something more -- and our 19+ million fans are proof of that. From inspiring our audience to live a purposeful life to providing them with an uplifting escape, Goalcast redefines a growing niche. We make personal development universally accessible.

OTHER ARTICLES

Apple to Buy NextVR from Best Virtual Reality Platforms

Article | April 5, 2020

Technology giant Apple plans to take NextVR, one of the best platforms, by showing that it continues to work on virtual reality. NextVR was transferring important events over virtual reality today. Virtual reality (VR) and augmented reality (AR) technologies will undoubtedly be among the most used technologies in the future. Studies on this subject have been going on for years, but we still have not fully seen what this technology can do. For this reason, the virtual reality industry has not matured yet today. Apple has long been working on virtual reality and augmented reality.

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Marketing a game? Put enough focus on Discord and TikTok

Article | June 7, 2021

TikTok and Discord are essential channels for effective gamer targeting. MIDiA’s Q1 2021 survey states that weekly active user penetration of the two services over-indexes among mobile and console gamers the most of all tracked social media. This is similar with PC gamers, with the exception of Twitter ranking slightly higher than TikTok.

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Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Article | May 17, 2021

Ubisoft announced last week that it is adding specific focus on free-to-play, alongside its AAA catalogue. In doing so, it is following a route that has been very successful for Activision with its Warzone strategy. Free-to-play games which draw audiences via big franchise names and monetise via in-game spending are going to be increasingly common among AAA publishers. The focus on in-game spending and particularly on the cosmetic, rather than the progress-related, parts will be the key revenue component. As games become less finite and more perpetual (consumer goal is less about ‘finishing them’ and more and ‘playing/spending time in them’), the opportunity to monetise needs that stem from this perpetual engagement (e.g. socialising or expression) starts to outweigh the mere monetisation of access to a packaged product. Simultaneously, free-to-play games also act as a powerful marketing driver for AAA releases as they come out, as well as streamability and word of mouth for the franchise.

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Microsoft’s xCloud game streaming arrives on iOS with some Apple restrictions

Article | February 12, 2020

Microsoft is expanding its Project xCloud service to the iPhone today. The software giant is launching a beta of xCloud through Apple’s TestFlight service, allowing xCloud testers to try the service on an iPhone or iPad. It’s the first time we’ve seen a cloud game streaming service appear on iOS since the days of OnLive — and OnLive’s iOS app wound up in limbo when Apple didn’t approve it. Google’s Stadia and Nvidia’s GeForce Now are still not available on Apple’s devices, either, and neither company has been able to tell us when that might change.

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Spotlight

Goalcast

We are a leading media company connected to a global audience of movers and shakers. A daily source of inspiration for millions, we tell stories that empower people to unleash their full potential -- and create a better world in the process. In a world full of snackable content, the world is craving something more -- and our 19+ million fans are proof of that. From inspiring our audience to live a purposeful life to providing them with an uplifting escape, Goalcast redefines a growing niche. We make personal development universally accessible.

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