Competitive Gaming To Become Billion Dollar Industry

| June 17, 2019

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These multiplayer video game competitions would determine League of Legends champions, the greatest shooters in Call of Duty, the cream of the crop of Street Fighter players, the elite Dota 2 competitors, and more.

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UGC vs. Premium: Is the video valuation bubble big enough to burst?

Article | May 21, 2021

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand, independent artists are the fastest-growing sector of the music market. User-generated content (UGC) has proved a huge success during lockdown for the likes of TikTok and Roblox. The traditional brand celebrity spokesperson has ceded ground to the influencer, and even they to the micro-influencer. Content proliferation has driven increasingly niche content to niche audiences, finding smaller fan bases to resonate with instead of attempting the now nigh-impossible cut-through to mainstream popularity. This is the paradox of small: the long tail accounts for a growing share of content consumption, but the fractional economics of on-demand environments means that those in the long tail earn too little to be economically sustainable. Access to the means of distribution may have been democratised, but access to meaningful rights income has not.

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Why video streaming needs to stop fighting the last consumer war

Article | May 28, 2021

Video streaming services have achieved mainstream engagement, with binge viewing now eclipsing linear TV viewing as the leading form of TV show consumption. While the digital disruptors may revel in their newfound status as the masters of TV consumption, and the TV and film industry are forced to adapt to this new reality, a subtler shift in mindset needs to occur. Streaming services, led by subscription video on demand (SVOD) hegemon Netflix, still operate in the mindset of having a digital native consumer base. For these streaming incumbents, the success of SVOD still rests upon their ability to appeal to younger consumer bases who have a) grown up in a digital environment, and b) are by definition young and eager for new and constantly evolving consumer experiences. Add to this the post-second world war presumption that popular entertainment should always be youth-centric focused, and streaming is still de-facto a youth-orientated proposition.

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Hulu Is Now the Biggest Name in Live-Streaming

Article | February 13, 2020

Not so long ago, would-be cord-cutters faced a tough choice: There was no streaming alternative to cable or satellite. It was the pricey bundle with a long-term contract or nothing at all. But the streaming revolution was approaching, and satellite provider DISH Network (NASDAQ:DISH) chose to hasten it rather than hunker down and fight it. DISH debuted something new in 2015: Sling TV, a "skinny bundle" live TV streaming service that offered a slimmed-down and streaming version of a cable or satellite bundle.

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Blockchain is revolutionizing the entertainment industry

Article | February 27, 2020

Over time we have seen various sectors and industries to take advantage of the opportunities provided by the technology blockchain. However, there are certain sectors that are just beginning to explore these benefits, and one of them is the media of communication and entertainment. In an industry known for based on relationships and contacts, it is not hard to see that the creators are at a disadvantage due to the constant intermediaries or beneficiaries of hidden. And it is very rare that an artist will teach you about business, law or finance before entering in this world.

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LeadMD

LeadMD is the #1 performance marketing consultancy that leverages best-in-class technology to make your vision actionable and your outcomes measurable. Breaking down the typical siloes of technology and strategy, LeadMD collaborates with clients to increase revenues, align teams and engage ideal customers. We’ve helped more than 3,500 high-growth companies succeed by building revenue engines that scale on top of marketing and sales platforms like Marketo , Adobe, Salesforce.com and dozens of others.

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