VideoAmp | June 30, 2022
Measurement and optimization platform VideoAmp announced that it will be the latest solution for national TV and video currency to integrate with Mediaocean–the advertising industry’s leading platform for omnichannel advertising–to ensure buyers and sellers can seamlessly transact on VideoAmp data as currency at scale.The integration of VideoAmp data into Mediaocean platforms comes at a crucial inflection point for the industry as it seeks to leverage new types of currencies to transact upon. In doing so, VideoAmp–which has recently partnered with major media publishers as well as six of the largest holding companies for currency trials–will provide clients with the ability to execute currency transactions at scale within Mediaocean’s workflow automation platforms.
We have had a groundswell of positive feedback from clients about the results of our currency tests, but we’ve also heard the need for VideoAmp to be integrated into existing workflows across the industry, said Nick Chakalos, Chief Strategy Officer, VideoAmp. A key difference between measurement and currency is the integration into industry billing systems so transactions can happen at scale through automation, so we’re excited about the integration with Mediaocean because it does just that. It also continues our mission to redefine how media is valued, bought and sold, ultimately increasing the value of advertising for all facets of the media ecosystem.
“We are thrilled to integrate VideoAmp currency into Mediaocean’s platforms as a way to give our clients the necessary data that they need to help drive efficiencies in an increasingly complex cross-platform marketplace, Offering the industry expanded provider choice for measurement currencies will give our clients an ability to drive the most informed decisions and will help Mediaocean continue to create an environment that is both holistic and equitable.”
-Ramsey McGrory, Chief Development Officer, Mediaocean
Specifically, with the integration of VideoAmp data into Mediaocean’s Spectra and Prisma platforms–which provides the industry with a record for media transactions clients will now be able to:
Leverage VideoAmp currency into their existing workflows. By automating transactions at scale, the industry now has an efficient way to transact, alleviating a time-consuming and often burdensome billing and reconciliation process.
Seamlessly plan and measure against VideoAmp data in a manner that is interoperable and scalable across the industry. This will provide both buyers and sellers of media the freedom of choice to realistically operationalize a multi-currency ecosystem.
Operationalizing a multi-currency ecosystem through Mediaocean’s Spectra and Prisma platforms will provide clients and the industry as a whole with seamless interoperability through their current workflows as well as the freedom to decide on the cross-platform metrics they wish to transact and make guarantees on, allowing them to focus on reaching and capitalizing on an increasingly cross-screen consumer.
VideoAmp is a media measurement and optimization software company creating a more valuable and data driven ecosystem that redefines how media is valued, bought and sold. Our platform automates advertising workflows, deduplicates audiences across traditional TV, streaming video, digital media and walled gardens, and connects media exposures to an advertiser’s sales. By unlocking new value for the entire ecosystem, our platform allows the world’s largest advertisers, agencies and publishers to align on VideoAmp’s independent measurement as a new media currency to transact against We are transforming a 100-year-old industry by powering a more effective three-way value exchange that results in increasing the return on media investment for advertisers, increasing revenue for publishers and providing a better viewing experience for consumers. VideoAmp is headquartered in Los Angeles with offices across the United States. To learn more, visit videoamp.com.
Mediaocean is the mission-critical platform for omnichannel advertising. With more than $200 billion in annualized media spend managed through its software, Mediaocean connects brands, agencies, media, technology, and data. Using AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean powers campaigns from planning, buying, ad serving, and creative personalization to analysis, optimization, invoices, and payments. Mediaocean employs 1,700 staff across 30 global offices and supports over 100,000 people using its products. Visit mediaocean.com for more information.
DataStax | June 30, 2022
DataStax, the real-time data company, announced the general availability (GA) of Astra Streaming, an advanced, fully-managed messaging and event streaming service built on Apache Pulsar™. Now featuring built-in API-level support for Kafka, RabbitMQ and Java Message Service (JMS), Astra Streaming makes it easy for enterprises to get real-time value from all their data-in-motion.“Many enterprises are struggling with fragmented and complex streaming architectures, with most of their data-in-motion still siloed in legacy messaging and queuing middleware like JMS and RabbitMQ, said Chris Latimer, vice president of product management at DataStax. These valuable veins of data are impossible to harvest through Kafka. With the built-in support for Kafka, RabbitMQ and JMS, Astra Streaming makes it easy to unify all data-in-motion in a modern, multi-cloud streaming serviceAstra Streaming built on Apache Pulsar: advanced streaming for real-time apps
Astra Streaming is built on Pulsar, a next-generation streaming technology built for the requirements of today’s high-scale, real-time applications. Featuring streaming, queueing and pub/sub capabilities, Pulsar is also the only streaming technology with the event semantics to address all types of data-in-motion.
More modern than earlier technologies like Kafka, Pulsar is known for its performance and efficiency at scale, especially when data is geographically distributed. Recent research from GigaOm, A Report on the Cost Savings of Replacing Kafka with Pulsar,found that Pulsar has a 35% higher performance and up to an 81% lower 3-year cost than Kafka.
We’ve found that while organizations like the Kafka API, they are getting increasingly frustrated by its sprawling architecture and the high licensing costs required to make Kafka enterprise-ready. With Astra Streaming, any organization can now leverage their investment in Kafka and get the benefits of the superior performance, elastic scale and compelling economics of the Pulsar-based Astra Streaming—without rewriting their Kafka apps, Latimer continued.
“The Commonstock platform allows users to find and follow leading investors, learn from them and connect with friends to share verified investment insights. Similar to other social media networks like Facebook or Instagram, our business is powered by real-time data. Astra Streaming is a critical technology for our company as it powers our investment insights feed and gives users real-time mobile alerts when a new investment post or comment is shared - which is at the core of our business.”
-Michael Smith, founding engineer at Commonstock
Key capabilities of DataStax Astra Streaming include:
Mobilizes all data-in-motion An enterprise's data-in-motion encompasses all data in platforms that provide streaming, queuing and pub/sub capabilities, Astra Streaming can address all of these use cases at the scale enterprises and high growth apps need.
Modernizes event-driven architectures: Seamlessly leverage existing messaging/pub sub apps and turn them into streaming apps with a drop-in replacement; easily modernize Kafka applications with zero rewrites
Runs across an entire IT estate: multi-cloud + on prem: Supports a unified event fabric that stretches across an enterprise's data-in-motion spread across their entire data estate: on premises, in the cloud and at the edge.
Powers a real-time data ecosystem: Through a wide range of connectors, Astra Streaming is connected to an enterprise’s data ecosystem, enabling real-time data to flow instantly from data sources and applications to streaming analytics and machine learning systems. It’s also integrated with Astra DB, powering its CDC capabilities.
Astra Streaming + Astra DB = the open data stack for real-time apps
Astra Streaming is a core component of DataStax’s open data stack for real-time applications. With Astra Streaming, together with the Astra DB cloud database built on the massively scalable Apache Cassandra®, DataStax offers the only stack that unifies operational data-at-rest and streaming data-in-motion. With DataStax, enterprises can mobilize all enterprise data for real-time applications, build smarter applications faster, and scale without limits on any cloud.
Amy Machado, IDC Research Director, Streaming Data Pipeline, commented: "Because business happens in real time, continuously processing streams of data is imperative for enterprises to optimize decisions, actions and experiences. Streaming data can be a game changer for companies to make predictive business decisions and gain competitive advantages.”
DataStax delivers a unique cloud-native architecture that can manage both streaming data-in-motion and operational data-at-rest so enterprises can get value in real time from all of their data. DataStax Astra Streaming is powered by Apache Pulsar and has built-in support for Kafka, RabbitMQ and JMS, offering enterprises a wide set of capabilities within its single, unified platform, Machado continued.
DataStax is the real-time data company. With DataStax, any enterprise can mobilize real-time data and quickly build the smart, highly scalable applications required to be a data-driven business. With Astra DB and Astra Streaming, DataStax uniquely delivers the power of Apache Cassandra™—the world’s most scalable database—with the advanced Apache Pulsar™ streaming technology in an open data stack, available on any cloud. Hundreds of the world’s leading enterprises, including Verizon, Audi, ESL Gaming and many more rely on DataStax to unleash the power of real-time data to create the in-the-moment digital experiences that can win new markets and change industries. Learn more at DataStax.com.
Toshiba | June 29, 2022
Redefining design and remolding experience, Toshiba TV's X8900 OLED television is deliciously subtle in outlook and unapologetically ambitious from within – a classic specimen of Toshiba TV's master-tier TV craftsmanship that resulted, for April and May alone, in a 24% quarterly increase in the television's sales.With one of the most customer-friendly television OS (operating system) in the market—VIDAA, the X8900 categorically transforms the relationship between the viewer and the TV. Integrating voice control and universal platform search that are easy to use into the immersive confines of a screen, VIDAA knows by heart what your favorite contents are and how to bring them to you. In making wide arrays of content exponentially easier to access, VIDAA also simplifies your interaction with your TV and diversifies the whole experience.
As streaming and gaming starts to become indispensable for big-screen experience, the X8900 is equally uncompromising in bringing top-notch experience when it comes to speed and steadiness. Equipped with one of Toshiba TV's signature connection features, the Dual Band, the X8900's built-in compatibility with both 2.4G and 5GHz bandwidths is what cuts out the nonsense, secures the connection, and jumps you the queue directly to smooth, lag-less leisure. And knowing that one size rarely fits it all, the X8900 also comes with an insanely practical, easy-to-use screen-sharing feature. Whether it's mobile gaming or event live-streaming, just connect, lay back, and project your favorite content on exactly the device of your choice.
Further complementing its hardcore technology features is Toshiba TV's trademark masterclass minimalist design. At mere millimeters' thin, the X8900's sleek, slim, and stylish exterior, embodied in a single sheet as screen, reclaims back for you a space defined by well-balanced tidiness and pure aesthetic delight.
Melting the metallic tone of state-of-the-art technology into an unforgettable experience that flows, Toshiba TV's X8900 OLED television is flawlessly tuned to cater the most nuanced of your desires and demands, a spectacular portal that leads to an immaculate synthesis of design and technology, simplicity and sophistication – a monument of the brand's unceasing dedication to unrivaled brilliance.
To find out more about the X8900 series or the brand's latest products that deliver the most brilliant cinematic experiences, stay tuned to Toshiba TV on social media: Facebook, Instagram, Twitter, YouTube.