Consumers moving away from traditional forms of entertainment, media consumption

April 3, 2019

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PwC’s ‘2019 Global Consumer Insights Survey’ has revealed that consumers are increasingly using digital technology for more than just shopping, with a revolution occurring in how customers access entertainment and media. For example, 38% of global consumers stream entertainment at least daily and, among Generation Z consumers, cord-cutting for entertainment is at more than 50%. In South Africa, cord-cutting is also increasingly popular, with 22.9% of consumers streaming movies daily and 23.9% streaming music daily.

Spotlight

Amagi Corporation

Amagi is the world’s first cloud-managed broadcast services and targeted advertising solutions company. Amagi brings simplicity, advanced automation, and transparency to the entire broadcast operation, be it for traditional TV or next-gen multiscreen platforms. Amagi has deployments in over 40 countries, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi also provides targeted advertising solutions to 2,500+ brands, shaping the future of TV advertising. Amagi Corporation is based in New York, with offices in London, Hong Kong, New Delhi, Mumbai, and the R&D center in Bangalore.

OTHER ARTICLES

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MEDIA AND BROADCASTING

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Spotlight

Amagi Corporation

Amagi is the world’s first cloud-managed broadcast services and targeted advertising solutions company. Amagi brings simplicity, advanced automation, and transparency to the entire broadcast operation, be it for traditional TV or next-gen multiscreen platforms. Amagi has deployments in over 40 countries, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi also provides targeted advertising solutions to 2,500+ brands, shaping the future of TV advertising. Amagi Corporation is based in New York, with offices in London, Hong Kong, New Delhi, Mumbai, and the R&D center in Bangalore.

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