Could AR mirrors and VR showrooms boost JD.com’s sales?

| July 22, 2019

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CONSUMERS often face many paint points when shopping at a brick-and-mortar store – cramped sales gallery, empty shelves, harried sales staff, long checkout lines, among others – and these things only get worse during the peak sales periods. And however attractive the notion of shopping from the comfort of their own homes using e-commerce platforms sounds, customers still yearn to try a product, especially fashion and cosmetic products, before making the purchase. To address these experience gaps, some of China’s biggest e-commerce platforms are turning to augmented (AR) and virtual reality (VR).

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The Worldfolio

The Worldfolio, a globally renowned content provider, commenced its operations as a result of numerous strategic alliances with an international network of world-class press agencies. The Worldfolio has grown to become one of the most popular current affairs references in the world, alternative to major information sources consulted by leading international corporations and multilateral organisations.

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