Could the 2020s Be the Decade When AR Glasses Replace the Smartphone?

| January 29, 2020

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AR glasses are expected to be the next most trending pieces of tech in infotainment over the next decade. The nature of AR technology gives us the ability to experience and create exciting new opportunities, dramatically impacting the way we interact and communicate with one another, giving birth to new applications and hardware. Still, one of the main issues for tech giants to consider before AR glasses are adopted and accepted widely is that they should be unobtrusive and work perfectly without default.

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Blockchain is revolutionizing the entertainment industry

Article | February 27, 2020

Over time we have seen various sectors and industries to take advantage of the opportunities provided by the technology blockchain. However, there are certain sectors that are just beginning to explore these benefits, and one of them is the media of communication and entertainment. In an industry known for based on relationships and contacts, it is not hard to see that the creators are at a disadvantage due to the constant intermediaries or beneficiaries of hidden. And it is very rare that an artist will teach you about business, law or finance before entering in this world.

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Microgaming Collaborates With Inspired Entertainment To Enhance Gaming Experience

Article | April 17, 2020

As part of the deal, both the firms will work together to enhance the network capacities of each other while also supporting the expansion plans significantly. It will diversify the Microgaming’s product offerings such as slots, virtual sports, table games, etc. and will give a boost to the outreach plans of Inspired’s content. Inspired will offer 20 of its most innovative and widely played online slot games through Microgaming’s interface. The games offered will include Anubis Wild Megaways™, Prison Escape™, and Stacked Fire 7s™ along with the infusion of virtual and table games in the near future.

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Nvidia GeForce Now is bleeding games, is it still worth your time and money?

Article | March 8, 2020

Nvidia GeForce Now hit the streets like a month ago, and in what was a surprise to literally no one, it is the best game streaming service on the market right now. It's not without its flaws, though. For starters, it seems like all kinds of developers are suddenly pulling their games from the service, from AAA heavy hitters like Bethesda to Indie developers like Hinterland Studio, which just yanked its game The Long Dark off of the service. Because GeForce Now lets you play games you "own" something I'll get into in a bit its a little discouraging that game developers can basically cut off access to games you've paid money for. This whole thing throws into question whether or not you should invest your time and money into the platform. There are certainly people who think that game streaming is the future of gaming, but when you can't be guaranteed access to the games you have paid for, it's a future that I don't want to be a part of.

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Why VR and AR Should Be Part of Your Audience Building Campaign

Article | April 6, 2020

Marketing is a high-priority concern for businesses of all shapes, sizes, and varieties. To get noticed, they need to optimize everything from the content they produce to the brand images they present — but they also need to target the right audiences (and know them completely). Because this can’t be achieved immediately, it must be worked on over time. You send out some types of content and see how they perform. How do the recipients react? How much interest do they show?

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Spotlight

Penske Media Corporation

Penske Media Corporation (PMC) is a leading digital media and information services company whose award-winning content attracts a monthly audience of more than 180 million and empowers more than 1 million global CEOs and business thought-leaders in markets that impact the world. Our dynamic events, data services, and rich content entertain and educate today’s fashion, retail, beauty, entertainment and lifestyle sectors. Headquartered in New York and Los Angeles with additional offices in 11 countries worldwide, Penske Media is the way global influencers are informed, connected, and inspired.

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