Covid-19 the many shades of a crisis: A media and entertainment sector perspective

April 16, 2020

The rapid outbreak of the coronavirus presents an alarming health crisis that the world is grappling with. In addition to the human impact, there is also a significant commercial impact being felt globally. As viruses know no borders, the impacts will continue to spread. In fact, 94 percent of the Fortune 1000 are already seeing COVID-19 disruptions.

Spotlight

NBTV Studios

NBTV is a revolutionary premium content studio at the nexus of storytelling, technology and the connected consumer.We believe the future of media lies in integrated, authentic cross-platform experiences that interactively communicate to audiences.Our end to end creative, production and distribution approach helps organizations unfold the potential of their stories and strategically entertain consumers without interruptive advertising, while monetizing across all platforms worldwide. We build unique solutions for brands and direct to consumer businesses through the power of OTT and e-commerce, transforming marketing from a cost to a revenue center.Led by purpose, integrity and vision, our team creates award winning short and long form video experiences that include scripted and unscripted TV, film and branded content.

OTHER ARTICLES
MEDIA AND BROADCASTING

The productisation of music rights

Article | June 4, 2021

News that New York-based Pershing Square Tontine Holdings is planning to acquire 10% of UMGis the latest in a wave of financial transactions in the music rights space. Alongside this, Believe’s impending IPO has the potential to be one of the biggest things to happen to the independent music sector in some time, and comes as part of a wave of IPOs (e.g.WMG,UMG), SPACs (e.g.Anghami,Reservoir) and no end of catalogue funds and acquisition vehicles. This trend, with good cause, has been referred to as the ‘financialisation of music’ but that only captures part of what is at play here. This is more than simply an influx of capital and debt; financial institutions are now becoming part of the plumbing of the music business, and in turn they are changing the definition of what constitutes success. This shift in objectives and desired outcomes has the potential to rebalance how the music industry operates.

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VIRTUALIZATION

The rediscovered power of time-seasoned brand equity

Article | June 4, 2021

Discovery CEO David Zaslav has proposed that the new combined Discovery / Warner Media entity will be known as Warner Bros. Discovery. This is a recognition that leveraging brand equity will be crucial for the new-combined entity to successfully compete in the increasingly crowded direct-to-consumer (D2C) video streaming landscape. Zaslav is successfully absorbing a key lesson from Disney+’s meteoric rise to 103.6 million subscribers in less than two years since its launch: leverage deep consumer brand equity for D2C success.

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Best Oculus Rift Fitness Games 2020

Article | April 22, 2020

No matter what VR headset you own, there are some great virtual reality fitness games at your disposal. However, the Oculus Rift’s stacked catalog and quality exclusives makes it a great option for any fitness enthusiast. From games built around working out to enjoyable titles that make you forget about how active you are actually, there are hundreds of choices. That’s exactly why it can be overwhelming for those that just picked up a headset. To help you find the right fitness title for you, we here at VR Fitness Insider have come up with a list of the best Oculus Rift fitness games 2020. These games are an excellent part of anyone’s fitness journey.

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VIRTUALIZATION

Marketing a game? Put enough focus on Discord and TikTok

Article | June 7, 2021

TikTok and Discord are essential channels for effective gamer targeting. MIDiA’s Q1 2021 survey states that weekly active user penetration of the two services over-indexes among mobile and console gamers the most of all tracked social media. This is similar with PC gamers, with the exception of Twitter ranking slightly higher than TikTok.

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Spotlight

NBTV Studios

NBTV is a revolutionary premium content studio at the nexus of storytelling, technology and the connected consumer.We believe the future of media lies in integrated, authentic cross-platform experiences that interactively communicate to audiences.Our end to end creative, production and distribution approach helps organizations unfold the potential of their stories and strategically entertain consumers without interruptive advertising, while monetizing across all platforms worldwide. We build unique solutions for brands and direct to consumer businesses through the power of OTT and e-commerce, transforming marketing from a cost to a revenue center.Led by purpose, integrity and vision, our team creates award winning short and long form video experiences that include scripted and unscripted TV, film and branded content.

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