CREATIVE BUSINESS/ INTERNATIONAL MEDIA AND ENTERTAINMENT MANAGEMENT

| April 30, 2019

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IMEM was first founded in 2002 with the aim to educate management professionals for the broad industry field of media and entertainment. Our education is focused on a wide variety of media and management related subjects; with the first two years dedicated to the acquisition of foundational professional skills and the third and fourth years allowing students to continue their education in accordance with one of three specializations: Marketing, Production or Content.

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X-Ray Media

Digital business providing premium content & marketing services to international Pay TV, OTT, hospitality, loyalty program operators, and international brand development and monetization services for major brands.Extensive experience working with the Hollywood studios including NBCU, Fox, Sony, Paramount, Warner Bros, Disney, MGM, and major media networks such as HBO, Turner, Viacom and FremantleMedia and channel providers such as ESPN, Bloomberg and MTV.

OTHER ARTICLES

Streaming continues to boost US music industry growth

Article | March 1, 2020

The US music industry posted its fourth straight year of double-digit growth in 2019 to generate $11.1-billion in revenue, an industry tracker said, citing the continued domination of streaming. The year's total revenue jumped 13 percent, the Recording Industry Association of America said in its annual report, with streaming accounting for $8.8-billion, nearly 80 percent of the sum. The RIAA said paid subscriptions to streaming services like Spotify and Tidal contributed the largest share and marked the largest source of revenue growth -- up 25 percent versus 2018.

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Hulu Is Now the Biggest Name in Live-Streaming

Article | February 13, 2020

Not so long ago, would-be cord-cutters faced a tough choice: There was no streaming alternative to cable or satellite. It was the pricey bundle with a long-term contract or nothing at all. But the streaming revolution was approaching, and satellite provider DISH Network (NASDAQ:DISH) chose to hasten it rather than hunker down and fight it. DISH debuted something new in 2015: Sling TV, a "skinny bundle" live TV streaming service that offered a slimmed-down and streaming version of a cable or satellite bundle.

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How to Watch Netflix in Virtual Reality

Article | April 20, 2021

Playing virtual reality video games is a blast—but it also takes work. If you simply want to kick back, relax, and experience some mind-bending visuals without thinking too much, why not try watching Netflix in VR? It's ridiculously easy to do, even if you don't have state-of-the-art equipment. There are three primary methods, depending on what kind of device you're working with: fire up the Netflix VR app on Android, set up mirroring with your iPhone, or simply download the Netflix app from your preferred Oculus device. Here's What You'll Need VR headset: No matter your budget, there's a virtual reality option for you. On the pricey end, there are sophisticated VR headsets like the Oculus Quest 2, which starts at $299, and the HTC Vive Pro Eye, which retails for $799. We've included a few other options in the gallery below, too. If you're looking for something less expensive, there's the $99 Google Daydream View system (discontinued, but you can still find them here and there), the Samsung Gear VR headset (which the manufacturer has also discontinued in the U.S., but you can find it on Amazon for $128), and the $25 Google Cardboard viewer (although you may want to purchase an additional head strap for it).

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Marketing a game? Put enough focus on Discord and TikTok

Article | June 7, 2021

TikTok and Discord are essential channels for effective gamer targeting. MIDiA’s Q1 2021 survey states that weekly active user penetration of the two services over-indexes among mobile and console gamers the most of all tracked social media. This is similar with PC gamers, with the exception of Twitter ranking slightly higher than TikTok.

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Spotlight

X-Ray Media

Digital business providing premium content & marketing services to international Pay TV, OTT, hospitality, loyalty program operators, and international brand development and monetization services for major brands.Extensive experience working with the Hollywood studios including NBCU, Fox, Sony, Paramount, Warner Bros, Disney, MGM, and major media networks such as HBO, Turner, Viacom and FremantleMedia and channel providers such as ESPN, Bloomberg and MTV.

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