Customer Care is Paramount to OTT Success, and We’ve Found a Solution

Article | May 25, 2021

The shift to virtual selling has upended the status quo for many sales teams across the country and around the world. I firmly believe, as I’ve said before, thatnearly everything can be sold over video— and in many ways the virtual sales process makes it easier for sales reps to connect with customers and build trust.Still, there has been a great deal of resistance, and some organizations have just tried to wait it out, hoping that once COVID passed, they could go back to normal.

Article | March 12, 2020

The virtual reality Google Tilt Brush painting application was first launched back in 2016 and will soon be available on the PlayStation VR platform according to PSN data obtained by Gamstat. The gleaned data indicates that a listing for Tilt Brush has been recently created for America, Europe and Japan regions. The image above has also been discovered indicating that the Google Tilt Brush application could soon be available on the PSVR hardware. “Tilt Brush lets you paint in 3D space with virtual reality. Unleash your creativity with three-dimensional brush strokes, stars, light, and even fire. Your room is your canvas. Your palette is your imagination.

Article | February 17, 2020

It is very well-known to everyone how important entertainment is in your day to day life. If there is no entertainment, there is no way to relax your mind, which affects you in many ways. With the change in time and technologies, the meaning of entertainment for different age groups have also changed. You cannot ignore the fact that the thing which used to be entertaining for people a few years back is no longer considered entertaining. Today, the meaning of entertainment has become something else. Similarly, there are many ways how different people are consuming entertainment in the current time.

Article | June 14, 2021

Those who have been following MIDiA’s games coverage for a while will have seen our posts about the growth problem of esports and suggestions around putting focus on the entertainment angle, rather than just on the sports angle, in order to most effectively capitalise on the opportunity. We have known for a while that esports viewers are only a subset of the broader games-related video viewing audience.We also know that esports audiences enjoy live entertainment in general, more so than many other entertainment consumer segments. MIDiA’s Q1 2021 consumer survey enabled us to dive deeper into how this opportunity can be approached. As a part of our upcoming Esports Viewer Dossier 2021 update, we have looked at the esports viewers, in comparison to consumers who say they watch games-related videos but not esports. The former represents the current state of play, while the latter represents esports’ potential audience growth opportunity.