Cyber Security Hacker Gives New Meaning To In-Flight Entertainment

| December 13, 2017

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Do you know what the person next to you on a plane is doing? Are they reading, looking at their iPad or maybe even hacking the in-flight entertainment system? The days of knitting and crossword puzzles have evolved to tablets, phones and laptops. Therefore, with technology anything is possible.

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James Grant Group

Established in 1984, James Grant Group today consists of eleven brands based in seven industries, with five offices based across the US and the UK and global affiliations all over the world.A market leader, the Group counts a number of household names amongst its collective client portfolio, including athlete frontrunners, award winners and nominees, from BAFTA, NTA, World Music Award and Brit, to Grammy, RTS, Booker Prize and winners of sporting achievements such as the MLS and Rugby World Cups, providing them with a bespoke range of management and professional services, from brand and digital, to financial and legal.

OTHER ARTICLES

Instagram continues to perform strongly despite inconsistent brand identity

Article | June 30, 2021

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends now offers Reels, imitating TikTok’s success. It has rolled out an option to hide Likes, the iconic feature which has characterised social media as a whole since inception. And it now is introducing ‘suggested posts’ to users’ feeds, sorted by topics a profile states they are interested in – potentially putting these ahead of photos and videos shared by profiles they actually follow. Directly mimicking TikTok, this seems to diverge very little in practice from hashtags, which are its original discovery feature. Instead, it seems to want to emulate the usability which younger users are familiar with from TikTok, in order to entice them to increase their Instagram engagement.

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Why we expect AR/VR/MR—and this company in particular—to take off faster than Elon Musk’s and SpaceX’s Crew Dragon

Article | March 13, 2020

First, let’s state the obvious: the augmented reality (AR), virtual reality (VR), and mixed reality (MR) industry—often referred to as “XR” or extended reality—has been on a tear since long before the spread of the coronavirus, hitting new high notes in late 2019 and early 2020. The installed base of ARCore-compatible Android devices, for example, grew from 250 million devices in December 2018 to 400 million in May 2019. Meanwhile, 2017 heralded the Cambrian explosion of the AR world, with the introduction of easy-to-use software development kits from both Apple (called ARKit) and Google (called ARCore).

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What Gaming Brands Can Teach Us About Online Marketing

Article | March 2, 2020

One of the best ways to learn about online marketing is to get out there and see what’s already working — and not working — for established brands in various industries. To start with, take notes on the types of content that are being created, where they’re being created, how they meet their audiences’ needs, and how their audience engages with them. For now, let’s take a closer look at one specific industry: the gaming industry. There’s a lot that gaming brands can teach us about online marketing. Below are some of the most important takeaways to keep in mind when coming up with your brand’s own marketing strategy.

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Sony reportedly battling to keep PlayStation 5 price down

Article | February 13, 2020

Sony is struggling to land on a price for its upcoming PlayStation 5 console, according to a new report by Bloomberg, with component shortages potentially pushing the MSRP beyond that of the PS4. The bill of materials is said to be at around $450 right now, compared to IHS Markit’s estimate of $381 for the PS4, which sold for $399 upon its release in 2013. Unless Sony is willing to sell the PS5 at a loss, a $450 build cost would make the new console significantly more expensive than Sony’s current $399 PS4 Pro, which is often discounted to as low as $299. It was once common for consoles to be sold as loss leaders, but Sony designed the PS4 to be profitable from the start after losing billions on the technically ambitious PS3 at launch.

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Spotlight

James Grant Group

Established in 1984, James Grant Group today consists of eleven brands based in seven industries, with five offices based across the US and the UK and global affiliations all over the world.A market leader, the Group counts a number of household names amongst its collective client portfolio, including athlete frontrunners, award winners and nominees, from BAFTA, NTA, World Music Award and Brit, to Grammy, RTS, Booker Prize and winners of sporting achievements such as the MLS and Rugby World Cups, providing them with a bespoke range of management and professional services, from brand and digital, to financial and legal.

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