Data mining in real time for the entertainment industry’s trend barometer

| January 2, 2018

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If you want to know who was number one in the German music charts last week or how many people watched the latest blockbuster at the German cinemas you can refer to one of the 300 charts compiled each week by media control GfK International. These charts aren’t just a reliable source of information and an orientation aid for consumers; they are also marketing tools.

Spotlight

Leftfield Pictures

Leftfield Pictures is a reality television powerhouse with hundreds of hours of cutting-edge and innovative unscripted programming, airing on various major networks. Our ratings-grabbing shows are rooted in strong storytelling and casting, and run the gamut from compelling character-driven pieces to laugh-out-loud comedies. Leftfield Pictures has pioneered a new standard of television: Delivering shows with both ‘laugh and learn’ elements that entertain and also inform the audience.

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The rediscovered power of time-seasoned brand equity

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Discovery CEO David Zaslav has proposed that the new combined Discovery / Warner Media entity will be known as Warner Bros. Discovery. This is a recognition that leveraging brand equity will be crucial for the new-combined entity to successfully compete in the increasingly crowded direct-to-consumer (D2C) video streaming landscape. Zaslav is successfully absorbing a key lesson from Disney+’s meteoric rise to 103.6 million subscribers in less than two years since its launch: leverage deep consumer brand equity for D2C success.

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Game (still) on: How coronavirus is impacting the gaming industry

Article | March 19, 2020

In the wake of the coronavirus outbreak, movie theaters shuttered, Hollywood delayed some of its biggest films indefinitely, numerous productions across movies and TV halted, and virtually every major pop culture event planned for the next couple months either shut down or picked a new date. One might imagine that videogames would be the least affected branch of the entertainment world. Self-isolating in front of the TV screen does pair well with quarantines. While the industry remains one of the few not completely stunted during these uncertain times, the coronavirus has indeed affected players, developers, and studios, both for better and worse.

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Ongoing transitions in gaming industry

Article | January 19, 2021

The gaming industry is continuously evolving with current transitions derived from VR/AR, blockchain, 5G and cloud computing. The aim of this transition is to fulfill requirements of gamers such as reducing the cost of gaming, developing more immersive experience, converting tools bought in games as transferable assets, enabling gamers to play graphic intensive games on low cost devices. Currently popular games are on the go to create augmented reality versions to be played on AR headsets with their mobile phones. The google stadia platform(a platform where graphic intensive games run in data centers and gamers can play them via web browsers) has also enabled the gaming industry to eliminate the computing limitations imposed by running games in mobile devices. The only barrier in coupling both technologies to have the best of both worlds is low bandwidth of 4G which will soon be expanded when 5G rolls out in the market. TRANSITIONS IN GAMING INDUSTRY The real time game play is currently not possible for games running in data centers and being rendered on web browsers of a gamer’s device as there is latency in reflecting the character’s action on the press of a button. Such a transition will eliminate the need for highly expensive gaming consoles which has been curbing the growth rate of the gaming industry. One more concern from gamers that’s being a barrier in revenue generation for the gaming industry is that the weapons, power packs, kits and tool kits bought in any game are simply virtual and become useless when they are done with the game. The idea to buy such time bound utility becomes insensible for players. So, now the gaming industry is evaluating the option to register these buyouts in games on blockchain which can later be used as a non tangible asset by players to trade easily. The gaming theory that’s getting popularised these days will eventually leverage the AR and VR technology to transform the education industry. The idea to provide customers with user manuals running in augmented reality that can enable a non trained worker to operate the machine is also booming. Solidworks by 3Dplm is one such tool that’s heading in this direction. The transitions mentioned above are quite exciting and the way gaming industry and mentioned technologies are evolving we can expect to get our hands on such exciting gaming technology soon too at a fraction of current costs.

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How Apple's VR/AR Headset Compares to Current VR

Article | March 10, 2020

The current field of headsets is still full of iteration and innovation, but none of these devices have truly taken hold in the ways major investors, like Facebook, have probably hoped. Augmented reality, a technology that overlays graphics or video over the user's view of real life, has had its successes. The growing trend of Instagram filters and the absurdly popular Pokemon Go are great examples of ways smartphone users have organically adopted AR tech into their lives. Virtual Reality, which requires wearing a full screen, hasn't captured the public as successfully as AR, mostly due to its high entry costs.

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Spotlight

Leftfield Pictures

Leftfield Pictures is a reality television powerhouse with hundreds of hours of cutting-edge and innovative unscripted programming, airing on various major networks. Our ratings-grabbing shows are rooted in strong storytelling and casting, and run the gamut from compelling character-driven pieces to laugh-out-loud comedies. Leftfield Pictures has pioneered a new standard of television: Delivering shows with both ‘laugh and learn’ elements that entertain and also inform the audience.

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