Data shows Apple is focusing on ‘slow-roll’ marketing for its streaming service

| November 3, 2019

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Apple is reportedly taking a ‘slow-roll’ approach when it comes to marketing its new streaming service, according to a report from The New York Times. The spending data shows that Apple TV+ is not the tech giant’s top priority in terms of marketing. The New York Times compared the amount that Apple spent on advertising the streaming service with how much it has allocated to advertise its latest iPhone. For instance, Apple spent $19.9 million USD (approximately $26 million CAD) on commercials for Apple TV+. However, it spent $38.6 million USD (approximately $50 million CAD) on commercials for the new iPhone. In comparison to the money spent on Disney+ advertisements, Apple’s marketing tactics for its streaming service have been more muted. However, this could be due to the fact that Apple TV+ has debuted with a smaller lineup than Disney+ will.

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Global Media Consult is the leading consulting company for TV channels, content owners and TV platforms around the world.Our key expertise is in business, market, product and people development around TV Channel and TV Platforms. Helping clients to formulate strategies to deal with the ever demanding challenges of TV industry and media. The knowledge is based on decades of executive and industry experience. We help clients to distribute their TV products / channel/ catalogue worldwide and aggregate TV Channels, Content, Apps for platforms.We help them to define their strategies, their alliances, their go-to-market efforts and assist in dealing with the operational aspects of implementing such.

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