Data shows Apple is focusing on ‘slow-roll’ marketing for its streaming service

November 3, 2019

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Apple is reportedly taking a ‘slow-roll’ approach when it comes to marketing its new streaming service, according to a report from The New York Times. The spending data shows that Apple TV+ is not the tech giant’s top priority in terms of marketing. The New York Times compared the amount that Apple spent on advertising the streaming service with how much it has allocated to advertise its latest iPhone. For instance, Apple spent $19.9 million USD (approximately $26 million CAD) on commercials for Apple TV+. However, it spent $38.6 million USD (approximately $50 million CAD) on commercials for the new iPhone. In comparison to the money spent on Disney+ advertisements, Apple’s marketing tactics for its streaming service have been more muted. However, this could be due to the fact that Apple TV+ has debuted with a smaller lineup than Disney+ will.

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