Deciphering the unstoppable Netflix and the role of Big Data

November 1, 2018

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With over 115 million subscribers, there is little doubt that Netflix is the uncrowned king of the online streaming world. Netflix’s phenomenal rise to streaming dominance has taken industry leaders aback, forcing them to question- how could one single platform take on entire Hollywood? The answer is simple- Big Data.According to the Wall Street Journal, Netflix uses Big Data analytics to optimize the quality and stability of its video streams, and also to assess customer entertainment preferences along with viewing pattern. This allows Netflix to target its users with offers for a show they might like watching. These collective efforts have been very pivotal in helping the streaming giant make a successful transition from renting DVDs to delivering digital video over the last decade.Netflix has a huge subscriber base of 115 million and counting. And this comes up with a humongous amount of data that can be analyzed to improve the user experience. From predicting the type of content likely to garner more viewership to recommending content to users, Netflix collects data from every source.

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PAPER Communications is an entertainment ecosystem driving and creating pop culture. Founded in 1984 as PAPER Magazine, today PAPER’s businesses are in Entertainment, Media and Social Architecture as well as Marketing, Events and Creative Strategy via our sister agency, PAPERwork. PAPER stands at the intersection of where Internet Culture meets Pop Culture. Since its beginnings, PAPER has been committed to introducing readers to new people, trends and ideas as well as providing a new perspective on what is known. In 2014, PAPER created #BreakTheInternet starring Kim Kardashian and shot by Jean-Paul Goude. The project generated mass hysteria on the web and garnered 30 million unique views, 1 trillion impressions and countless memes, hashtags and mentions on social media, SNL, late-night talk shows and more.

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