Deciphering the unstoppable Netflix and the role of Big Data

| November 1, 2018

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With over 115 million subscribers, there is little doubt that Netflix is the uncrowned king of the online streaming world. Netflix’s phenomenal rise to streaming dominance has taken industry leaders aback, forcing them to question- how could one single platform take on entire Hollywood? The answer is simple- Big Data.According to the Wall Street Journal, Netflix uses Big Data analytics to optimize the quality and stability of its video streams, and also to assess customer entertainment preferences along with viewing pattern. This allows Netflix to target its users with offers for a show they might like watching. These collective efforts have been very pivotal in helping the streaming giant make a successful transition from renting DVDs to delivering digital video over the last decade.Netflix has a huge subscriber base of 115 million and counting. And this comes up with a humongous amount of data that can be analyzed to improve the user experience. From predicting the type of content likely to garner more viewership to recommending content to users, Netflix collects data from every source.

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6sense’s Account Based Orchestration Platform helps revenue teams compete and win in the age of Account Based Buying by putting the power of AI, big data and machine learning behind every member of the B2B revenue team, empowering them to uncover anonymous buying behavior, prioritize fragmented data to focus on accounts in market, and engage resistant buying teams with personalized, omni-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything they need to do to generate more opportunities, increase deal size, get into opportunities sooner, compete and win more often.

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