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Spotlight

Multimedios Television

Multimedios and Milenio Television, the third-largest producer of original Spanish-language programming in Mexico, are part of Grupo Multimedios. The Mexican media assets include: 37 AM and FM radio stations; nine broadcast TV stations; a 150,000-subscriber triple-play cable operator that offers television, broadband and telephony; 12 local, regional and national newspapers; a pair of national magazines; outdoor advertising; music concert venues, amusement parks; and three satellite transmitted television networks.

OTHER ARTICLES
Technologies, Business

New Doom VR Mod Releasing Soon For Oculus Quest

Article | August 3, 2022

The release will feature 5 sets of VR weapons and a launcher that will allow you to mix and match different Doom mods with ease. There’s support for smooth locomotion and teleport movement options, plus you’ll be able to switch between a couple of different walking speeds for the former. The person behind the mod is DrBeef, who has previously completed a number of well-known Quest ports and VR projects. He was behind the Lambda1VR mod for Oculus Quest, as well as QuakeQuest and many others.

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Media and Broadcasting, Business

Boost Your B2B SaaS Business with Live Streaming

Article | August 4, 2022

Live streaming is an effective tool to attract the attention of your potential clients in the B2B SaaS domain. You can influence users and prospects without stretching your marketing budget. In a survey by Wyzowl, it was reported that 86% of businesses were relying on videos as a marketing tool. All you need to make the most of this tool is a good device, a strong internet connection, and the right live streaming application. Live Streaming: It’s All about the Connection Every business focuses on creating connections with their prospects through every form of communication, like discord, social media and websites. As a medium, live streaming offers an exciting opportunity to make this connection interactive. Let us look at what it can help you do: Build Your Brand Real-time comments, likes, and shares take brand interaction to another level. You can reiterate your brand’s ability to responsibly respond to your customers and create a new benchmark for how you deliver customer experience. Since live streams are unscripted, you can also showcase your brand’s ingenuity in handling customer issues without any hang-ups. Connect With Customers A live stream will help you connect with your customers in a novel way. Not only will your customers participate in your brand journey, but they will also feel excited to learn about your offerings. Tapping into their curious minds and influencing their buying decisions will be easier once they become visually engaged in your stream. Get Instant Feedback Product enhancements are a result of priceless customer feedback. When you present your products to customers over a live stream, they understand the product features and benefits in real-time and offer their feedback instantly, so you know what you need to work on. This feedback can also be the fodder for your content and marketing strategies. Keep Customers Informed Customers prefer watching interactive videos more than reading detailed emails on products. Keep your customers informed and updated about your latest product information through regular live streams. You can highlight important product updates that can help customers elevate their businesses and address any concerns that might hamper your sales through a stream. Boost Your B2B SaaS Business with Live Streaming Now that we have seen what exactly live streaming can do for businesses, let us narrow it down to the B2B SaaS domain. Here is how you can improve your SaaS sales with live streaming: Speed up problem resolution Allow customers to request live streams on what they need. Through live streams, you can troubleshoot for them without making them wait in queues or for your responses over email. If you address one customer’s problem over the stream, it can help you reduce and eliminate similar problems other customers are facing. Conduct detailed product tours If you live stream your product tour, you can show your customers how it works in detail. Product tours will help you create a personal connection with businesses because you can highlight how your product will help them address their pain points. You can also answer questions in detail and communicate with them better. Save the videos as tutorials Your live streams can become tutorials for your customers. Your ‘How-to’ live streams can help them understand your product and solve their problems without any brand intervention or waiting period. Reel in the customers Give your customers a glimpse of the trends in the SaaS industry. Update them on industry events, expos, and conferences they can attend. Let them see what goes behind making the product and get their opinion on new product ideas. It’s a Wrap B2B SaaS leaders must develop appealing live streaming strategies to solve customer problems, identify their needs, and connect with them on new platforms to increase sales and product uptake.

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Virtualization

The productisation of music rights

Article | June 21, 2021

News that New York-based Pershing Square Tontine Holdings is planning to acquire 10% of UMGis the latest in a wave of financial transactions in the music rights space. Alongside this, Believe’s impending IPO has the potential to be one of the biggest things to happen to the independent music sector in some time, and comes as part of a wave of IPOs (e.g.WMG,UMG), SPACs (e.g.Anghami,Reservoir) and no end of catalogue funds and acquisition vehicles. This trend, with good cause, has been referred to as the ‘financialisation of music’ but that only captures part of what is at play here. This is more than simply an influx of capital and debt; financial institutions are now becoming part of the plumbing of the music business, and in turn they are changing the definition of what constitutes success. This shift in objectives and desired outcomes has the potential to rebalance how the music industry operates.

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Business

Branded Entertainment in B2B: Why is it Important?

Article | July 11, 2022

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

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Spotlight

Multimedios Television

Multimedios and Milenio Television, the third-largest producer of original Spanish-language programming in Mexico, are part of Grupo Multimedios. The Mexican media assets include: 37 AM and FM radio stations; nine broadcast TV stations; a 150,000-subscriber triple-play cable operator that offers television, broadband and telephony; 12 local, regional and national newspapers; a pair of national magazines; outdoor advertising; music concert venues, amusement parks; and three satellite transmitted television networks.

Related News

Detailed look at Apple’s AR and VR headset development

Apple | June 20, 2020

Apple has been working on a combination of AR and VR wearables for at least the last five years, and it’s this development process that’s been extensively detailed in a new report from Bloomberg. The report covers some of the internal conflicts shaping product design, and provides more details about what form the final devices could take. Consistent with previous reports, Bloomberg says that Apple’s AR and VR team, lead by Mike Rockwell, has two main products in development. One, reportedly codenamed N421, is a pair of lightweight AR glasses, while a second, codenamed N301, is said to be a headset that will combine the best of both AR and VR. It’s this second device that’s reportedly caused some internal division at Apple.

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Facebook Enhances Oculus Business VR Capabilities

Facebook | June 16, 2020

Facebook’s Oculus Quest recently celebrated its first birthday. During the one year beta period, the company said, demand for VR for immersive training sessions and meetings grew. This is in line with what researchers at IDC found too. According to the firm, over the past few years, the popularity of VR reality tools at work has accelerated. In 2019, shipments of commercial headsets grew by 93 percent year-over-year, and the market’s predicted to grow by 70 percent in 2020. Also this year, IDC said the total worldwide spend on commercial VR could total as much as $7 billion, up from $4.5 billion in 2019. Facebook’s Oculus for Business has played a role in that boom. And during its time in beta, companies found a host of applications for the technology to boost productivity and empower distributed workforces, I’m told by Facebook.

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AT&T is offering Warner Bros. game division for sale

AT&T | June 15, 2020

AT&T is offering its Warner Bros. Interactive Entertainment (WBIE) division up for sale, according to a CNBC report, as well as our own reporting. Citing unnamed sources, CNBC said Friday that potential bidders included Take-Two Interactive, Electronic Arts, and Activision Blizzard. If the sale happens, it would be a major change for Hollywood and its relationship with the industry, as most major studios are opting to get out of the game business, reversing a trend from earlier decades where they loaded up on dev studios. Two sources confirmed to GamesBeat that the report is correct in terms of the division being up for sale. WBIE has not commented on this. Both EA and Take-Two declined to comment. Activision Blizzard did not respond to a request for comment.

Read More

Detailed look at Apple’s AR and VR headset development

Apple | June 20, 2020

Apple has been working on a combination of AR and VR wearables for at least the last five years, and it’s this development process that’s been extensively detailed in a new report from Bloomberg. The report covers some of the internal conflicts shaping product design, and provides more details about what form the final devices could take. Consistent with previous reports, Bloomberg says that Apple’s AR and VR team, lead by Mike Rockwell, has two main products in development. One, reportedly codenamed N421, is a pair of lightweight AR glasses, while a second, codenamed N301, is said to be a headset that will combine the best of both AR and VR. It’s this second device that’s reportedly caused some internal division at Apple.

Read More

Facebook Enhances Oculus Business VR Capabilities

Facebook | June 16, 2020

Facebook’s Oculus Quest recently celebrated its first birthday. During the one year beta period, the company said, demand for VR for immersive training sessions and meetings grew. This is in line with what researchers at IDC found too. According to the firm, over the past few years, the popularity of VR reality tools at work has accelerated. In 2019, shipments of commercial headsets grew by 93 percent year-over-year, and the market’s predicted to grow by 70 percent in 2020. Also this year, IDC said the total worldwide spend on commercial VR could total as much as $7 billion, up from $4.5 billion in 2019. Facebook’s Oculus for Business has played a role in that boom. And during its time in beta, companies found a host of applications for the technology to boost productivity and empower distributed workforces, I’m told by Facebook.

Read More

AT&T is offering Warner Bros. game division for sale

AT&T | June 15, 2020

AT&T is offering its Warner Bros. Interactive Entertainment (WBIE) division up for sale, according to a CNBC report, as well as our own reporting. Citing unnamed sources, CNBC said Friday that potential bidders included Take-Two Interactive, Electronic Arts, and Activision Blizzard. If the sale happens, it would be a major change for Hollywood and its relationship with the industry, as most major studios are opting to get out of the game business, reversing a trend from earlier decades where they loaded up on dev studios. Two sources confirmed to GamesBeat that the report is correct in terms of the division being up for sale. WBIE has not commented on this. Both EA and Take-Two declined to comment. Activision Blizzard did not respond to a request for comment.

Read More

Events