Defining Over-The-Top (OTT) Digital Distribution

December 31, 2015

article image
This document presents an overview of over-the-top (OTT) distribution and how it fits into the Internet protocol TV (IPTV) and video-on-demand (VOD) markets. It explains the principles of OTT, considers the differences between OTT and IPTV, looks at the various business models in the OTT space, and provides detailed answers to the key questions being asked about OTT.“Digital distribution” has become a general term referring to the delivery of entertainment content to the consumer through the internet as opposed to over-the-air broadcast, cable, telco, satellite, or discbased delivery. The reality is that there are a variety of types and models of “digital distribution,” and that content delivered by traditional cable, telco, and satellite operators can also be defined as “digital.”

Spotlight

Red Arrow Industries

Red Arrow Industries is a content production company of inspired storytellers who work with broadcasters and brands to reach their audiences in uncommon ways. Our production slate includes long form programming, digital content and branded content for many national cable networks including HGTV, History, Travel Channel, DIY Network, Food Network, Animal Planet and more

OTHER ARTICLES
VIRTUALIZATION

Netflix versus Amazon Prime Video – depth versus breadth

Article | June 10, 2021

The first half of 2021 has been a year of continued change and disruption for subscription video. The global incumbent subscription video on demand (SVOD) leaders, Netflix and Amazon Prime Video, have been busy signalling to the financial markets how they intend to entrench their market dominance in light of the ongoing market acquisition pushes unleashed by the D2C disruptors following the D2C ‘big bang’ moment of Q4 2019 – Q2 2021. Netflix announced in January that it was no longer going to borrow on the financial markets to fund its day-to-day operations – specifically for its content acquisition budget, which is now driven predominately by commissioning original content for its service. This leaves the SVOD leader with $14.9 billion of outstanding long-term debt to service as it seeks to live within its means by commissioning future content from its ongoing cashflow. In Q1 2021 alone Netflix spent $500 million on servicing this debt pile versus $1.7 billion in net income generated over the same period.

Read More

20 GAMING COMPANIES IN ATLANTA ADDING NEW ELEMENTS TO A DECADES-OLD INDUSTRY

Article | April 20, 2020

Considering Atlanta is known for its status as a burgeoning entertainment capital, it’s no surprise that the city boasts a large number of gaming professionals. According to reports, the video game market in America was estimated at $17.69 billion in 2016, with the global market valued at $75 billion that same year. Esports in particular have increased in popularity, leading to the rise of games like “Fortnite,” “League of Legends” and “Overwatch.”

Read More
MEDIA AND BROADCASTING

Music and podcasts are competing for the same time

Article | May 28, 2021

The pandemic changed media consumption.Consumers acquired an extra 12% of entertainment timeand though everything was up, some categories grew much faster than others. One of the biggest gainers was spoken word audio, with podcasts and audiobooks seeing dramatic rises and while music hours grew too, the increase was below 12%, which means that music lost share. In the current entertainment environment of plenty this may be an academic concern, but when life returns to some form of normality (commutes, going out, gyms etc.) some or all of that extra 12% of entertainment time will go, which means that growing by less than the market average could translate into decline.

Read More

Why Shares of AMC Entertainment Are Surging Today

Article | April 28, 2020

It was just two weeks ago that it looked as if the COVID-19 pandemic would push AMC into bankruptcy, as forced theater closures shut off revenue to the world's biggest cinema operator. The company also slashed its dividend, and executives all took pay cuts to help conserve cash. Investors should still be wary, even if AMC is able to open many of its theaters sooner than the mid-June date it had been eyeing.

Read More

Spotlight

Red Arrow Industries

Red Arrow Industries is a content production company of inspired storytellers who work with broadcasters and brands to reach their audiences in uncommon ways. Our production slate includes long form programming, digital content and branded content for many national cable networks including HGTV, History, Travel Channel, DIY Network, Food Network, Animal Planet and more

Events