Delivering OTT TV into the Mainstream

| November 16, 2018

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Online delivery of and access to TV services are now mainstream activities, and those involved in TV distribution are keen to ensure quality of experience for their audiences as well as achieve operational efficiencies. In the coming years, delivery to unmanaged devices will become the most common form of online TV distribution. The market for long-form OTT video services – currently dominated by the global SVOD giants – will expand to include greater presence of local and national players. Along with these developments comes a growing need for TV providers to keep control of their services by delivering more local traffic via their own CDNs – as well as stepping up the protection of content against online piracy. This white paper, produced by Ovum on behalf of Edgeware Technologies, highlights the opportunities and challenges for traditional broadcasters and pay-TV operators in adapting to their rapidly evolving environment.

Spotlight

Group Nine Media

Group Nine Media is one of the world's largest digital-first media companies, boasting over 5 billion monthly video views and reaching 80% of U.S. adults in their 20's. As the no. 1 most engaging publisher on the social web, Group Nine's brands are built for consumption on the platforms where their millennial-focused audience spends the majority of their time. Group Nine is home to NowThis (the no. 1 most watched video news creator on social), The Dodo (the no. 1 animal brand on social), Thrillist (the most trusted brand in food, drink, travel & entertainment) and Seeker (the digital leader in science and innovation).

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