Delivering OTT TV into the Mainstream

November 16, 2018

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Online delivery of and access to TV services are now mainstream activities, and those involved in TV distribution are keen to ensure quality of experience for their audiences as well as achieve operational efficiencies. In the coming years, delivery to unmanaged devices will become the most common form of online TV distribution. The market for long-form OTT video services – currently dominated by the global SVOD giants – will expand to include greater presence of local and national players. Along with these developments comes a growing need for TV providers to keep control of their services by delivering more local traffic via their own CDNs – as well as stepping up the protection of content against online piracy. This white paper, produced by Ovum on behalf of Edgeware Technologies, highlights the opportunities and challenges for traditional broadcasters and pay-TV operators in adapting to their rapidly evolving environment.

Spotlight

SunnyBoy Entertainment

SunnyBoy is a full service creative agency. We've created marketing content for major theatrical releases, pioneered outstanding VR, 360, and AR content, produced behind the scenes and EPK content all over the world, conceptualized and delivered high end VFX, illustrated and animated motion comics, brought to life concert visuals, title sequences and graphic packages for network TV shows, designed interactive experiences, created hit digital animated shows and are developing a variety of TV, Film and Digital projects. Started by Emmy-nominated writers Harold Hayes Jr, and Craig S. Phillips, SunnyBoy is a collaboration of talented artists working in a variety of mediums. We pride ourselves on bringing new ideas to emerging media platforms and the foundation of our work is a combination of unique storytelling and stunning visuals.

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