Digital Disruption and the Digital Media Supply Chain

July 22, 2019

Media and Entertainment (M&E) industry go back a long way. From tapes that went burst with the onset of MP3s two decades ago, to the emergence of cord-cutters who never intend to own a television or buy a cable subscription, massive changes have been a constant theme for your business. Today, we are in the middle of another such transformation. The unprecedented growth in the demand for content across the globe presents you with wide-ranging opportunities to grow revenues and strengthen brand loyalty.

Spotlight

Industrial Light & Magic

Founded by George Lucas in 1975 to create the special effects for his space epic Star Wars, no other facility of its type existed at the time. Now with locations in San Francisco, Vancouver, London and Singapore, ILM remains one of the leading effects companies in the world, serving the motion picture commercial production and attraction industries. From its astounding innovations in the original Star Wars trilogy to its groundbreaking CGI work in blockbusters like Jurassic Park, Star Trek, and The Avengers, ILM has changed and expanded the possibilities of what a film can be.

OTHER ARTICLES
MEDIA AND BROADCASTING

UGC vs. Premium: Is the video valuation bubble big enough to burst?

Article | May 21, 2021

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand, independent artists are the fastest-growing sector of the music market. User-generated content (UGC) has proved a huge success during lockdown for the likes of TikTok and Roblox. The traditional brand celebrity spokesperson has ceded ground to the influencer, and even they to the micro-influencer. Content proliferation has driven increasingly niche content to niche audiences, finding smaller fan bases to resonate with instead of attempting the now nigh-impossible cut-through to mainstream popularity. This is the paradox of small: the long tail accounts for a growing share of content consumption, but the fractional economics of on-demand environments means that those in the long tail earn too little to be economically sustainable. Access to the means of distribution may have been democratised, but access to meaningful rights income has not.

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MEDIA AND BROADCASTING

The Big Fashion Industry Trends for 2021

Article | June 8, 2021

Last year the luxury fashion sector saw a lot of online chatter around men’s fashion, and some of the biggest conversation triggers were the same social movement – breaking gender stereotypes and fighting against toxic masculinity. Many brands and celebrities joined this cause last year and spread their influence through fashion and pop culture.

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Best Oculus Rift Fitness Games 2020

Article | April 22, 2020

No matter what VR headset you own, there are some great virtual reality fitness games at your disposal. However, the Oculus Rift’s stacked catalog and quality exclusives makes it a great option for any fitness enthusiast. From games built around working out to enjoyable titles that make you forget about how active you are actually, there are hundreds of choices. That’s exactly why it can be overwhelming for those that just picked up a headset. To help you find the right fitness title for you, we here at VR Fitness Insider have come up with a list of the best Oculus Rift fitness games 2020. These games are an excellent part of anyone’s fitness journey.

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BUSINESS

The rise of the introverted salesperson

Article | May 25, 2021

The shift to virtual selling has upended the status quo for many sales teams across the country and around the world. I firmly believe, as I’ve said before, thatnearly everything can be sold over video— and in many ways the virtual sales process makes it easier for sales reps to connect with customers and build trust.Still, there has been a great deal of resistance, and some organizations have just tried to wait it out, hoping that once COVID passed, they could go back to normal.

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Spotlight

Industrial Light & Magic

Founded by George Lucas in 1975 to create the special effects for his space epic Star Wars, no other facility of its type existed at the time. Now with locations in San Francisco, Vancouver, London and Singapore, ILM remains one of the leading effects companies in the world, serving the motion picture commercial production and attraction industries. From its astounding innovations in the original Star Wars trilogy to its groundbreaking CGI work in blockbusters like Jurassic Park, Star Trek, and The Avengers, ILM has changed and expanded the possibilities of what a film can be.

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