Digital Entertainment in the Home: The Home Computer & Connectivity

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This white paper analyzes the market for home multimedia network products and services. In addition to drawing on Parks Associates’ primary consumer research, it provides an industry overview of the drivers and inhibitors to multimedia networking from the perspective of the content providers to the home and the developers of networking hardware and equipment in the home.

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FlyteVu Agency

FlyteVu connects brands to consumers at the intersection of entertainment and technology and transforms those moments into strategic, repeatable, and scalable platforms. We take your vision and craft full-service marketing solutions through compelling storytelling, newsworthy exposure, and unparalleled experiences.

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Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Article | May 17, 2021

Ubisoft announced last week that it is adding specific focus on free-to-play, alongside its AAA catalogue. In doing so, it is following a route that has been very successful for Activision with its Warzone strategy. Free-to-play games which draw audiences via big franchise names and monetise via in-game spending are going to be increasingly common among AAA publishers. The focus on in-game spending and particularly on the cosmetic, rather than the progress-related, parts will be the key revenue component. As games become less finite and more perpetual (consumer goal is less about ‘finishing them’ and more and ‘playing/spending time in them’), the opportunity to monetise needs that stem from this perpetual engagement (e.g. socialising or expression) starts to outweigh the mere monetisation of access to a packaged product. Simultaneously, free-to-play games also act as a powerful marketing driver for AAA releases as they come out, as well as streamability and word of mouth for the franchise.

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Why we expect AR/VR/MR—and this company in particular—to take off faster than Elon Musk’s and SpaceX’s Crew Dragon

Article | May 17, 2021

First, let’s state the obvious: the augmented reality (AR), virtual reality (VR), and mixed reality (MR) industry—often referred to as “XR” or extended reality—has been on a tear since long before the spread of the coronavirus, hitting new high notes in late 2019 and early 2020. The installed base of ARCore-compatible Android devices, for example, grew from 250 million devices in December 2018 to 400 million in May 2019. Meanwhile, 2017 heralded the Cambrian explosion of the AR world, with the introduction of easy-to-use software development kits from both Apple (called ARKit) and Google (called ARCore).

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This time Amazon really does have Bond in its sights

Article | May 17, 2021

MGM, which holds the largest film and TV library in Hollywood, is finally in play – and likely to be acquired by tech major and video streaming behemoth Amazon. With a rumoured price tag of $9 billion, the deal, while substantial, is merely equivalent to 8.3% of Amazon’s Q1 2021 earnings of $108.5 billion. Indeed, the 44% year-on-year (YoY) increase for its Q1 results alone would pay for the deal more than four times over. When it comes to investment capital to deploy, the tech majors led by Amazon and Apple are in a financial class of their own. This is the kind of deal that helps to explain why AT&T was so keen cut its losses and incur a $66 billion loss on its Warner Media assets by merging the former Time Warner media major with Discovery for $43 billion in cash and receiving 71% in equity in the new combined entity in return. It also follows on from Amazon’s 15.4x increase in what it is willing to pay to secure exclusive NFL Thursday Night Football coverage for its US Amazon Prime customers.

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Patents Demonstrating PS5 Can Give Gamers Tips During Play

Article | May 17, 2021

We knew that Sony plans to develop interactive widgets for use in games to improve the PlayStation 5 experience. In order to play games on current consoles, you have to choose to play multiple games before installing a game and entering the match. It is said that this will change in new generation consoles and you can choose what you want to do directly from the user interface in the system without having to deal with in-game menus.

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Spotlight

FlyteVu Agency

FlyteVu connects brands to consumers at the intersection of entertainment and technology and transforms those moments into strategic, repeatable, and scalable platforms. We take your vision and craft full-service marketing solutions through compelling storytelling, newsworthy exposure, and unparalleled experiences.

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