Digital Marketing in the Entertainment Industry: Using Analytics to Prove ROI

January 14, 2017

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Digital marketing in the entertainment industry presents an opportunity for executive marketers to use analytics to prove the ROI from their efforts. Traditional marketing has something of a problem when it comes to the entertainment industry.

Spotlight

School of Rock

With more than a decade of successful experience teaching music, School of Rock is the national leader in music education for kids and adults. Students learn from professional musicians in an interactive environment combining weekly private lessons and structured group rehearsals with the ultimate goal of performing live in front of real crowds. We teach guitar, drums, keyboards, vocals and bass. School of Rock is a franchisor and operator of music schools with more than 200 locations worldwide and growing rapidly. We employ thousands of musicians across the world, in addition to employing innovative and passionate business people at our National office, and partnering with franchise owners who are successful business people and leaders in their communities.

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Our healthcare system has never been pit against an enemy such as Covid 19, forcing us to look for innovative solutions that make global healthcare more flexible and future-ready for such disruptions. Global Healthcare is turning to Virtual Reality, which certainly makes for a lucrative prospect for the future. It is helping in better preparing our healthcare systems for pandemics and global health crises, such as the one we face now. And while other industries are jumping on the VR wagon, hospitals, medical institutions, and healthcare tech companies are adapting to VR space equally well.

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Microgaming Collaborates With Inspired Entertainment To Enhance Gaming Experience

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Netflix versus Amazon Prime Video – depth versus breadth

Article | June 10, 2021

The first half of 2021 has been a year of continued change and disruption for subscription video. The global incumbent subscription video on demand (SVOD) leaders, Netflix and Amazon Prime Video, have been busy signalling to the financial markets how they intend to entrench their market dominance in light of the ongoing market acquisition pushes unleashed by the D2C disruptors following the D2C ‘big bang’ moment of Q4 2019 – Q2 2021. Netflix announced in January that it was no longer going to borrow on the financial markets to fund its day-to-day operations – specifically for its content acquisition budget, which is now driven predominately by commissioning original content for its service. This leaves the SVOD leader with $14.9 billion of outstanding long-term debt to service as it seeks to live within its means by commissioning future content from its ongoing cashflow. In Q1 2021 alone Netflix spent $500 million on servicing this debt pile versus $1.7 billion in net income generated over the same period.

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Spotlight

School of Rock

With more than a decade of successful experience teaching music, School of Rock is the national leader in music education for kids and adults. Students learn from professional musicians in an interactive environment combining weekly private lessons and structured group rehearsals with the ultimate goal of performing live in front of real crowds. We teach guitar, drums, keyboards, vocals and bass. School of Rock is a franchisor and operator of music schools with more than 200 locations worldwide and growing rapidly. We employ thousands of musicians across the world, in addition to employing innovative and passionate business people at our National office, and partnering with franchise owners who are successful business people and leaders in their communities.

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