Digital Media Solutions for Investor Relations

June 5, 2019

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Whether you’re reporting quarterly earnings, hosting investor days or broadcasting annual meetings, West Digital Media supports your entire IR communications workflow—keeping investors, analysts, and the media informed.

Spotlight

Green Life Media

Green Life Media empowers content creators to develop and launch over-the-top content (OTT) on a mass scale while capturing audiences across all browsers, platforms and devices. The company specializes in giving corporate clients, media companies and individual content creators true video monetization solutions through a proprietary multi-platform network that distributes and syndicates content.GLM is Founded by Maria Calabrese (former CEO/Co-Founder, Griff Entertainment). Building on more than a half century of entertainment industry experience with Creative Advisor Ronnie Ward (former President, Merv Griffin Entertainment) GLM drives audience migration for online content creators who want to increase profitability, branch into mainstream broadcasting, and/or maximize their digital presence.

OTHER ARTICLES
VIRTUALIZATION

Marketing a game? Put enough focus on Discord and TikTok

Article | June 7, 2021

TikTok and Discord are essential channels for effective gamer targeting. MIDiA’s Q1 2021 survey states that weekly active user penetration of the two services over-indexes among mobile and console gamers the most of all tracked social media. This is similar with PC gamers, with the exception of Twitter ranking slightly higher than TikTok.

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VIRTUALIZATION

Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Article | May 17, 2021

Ubisoft announced last week that it is adding specific focus on free-to-play, alongside its AAA catalogue. In doing so, it is following a route that has been very successful for Activision with its Warzone strategy. Free-to-play games which draw audiences via big franchise names and monetise via in-game spending are going to be increasingly common among AAA publishers. The focus on in-game spending and particularly on the cosmetic, rather than the progress-related, parts will be the key revenue component. As games become less finite and more perpetual (consumer goal is less about ‘finishing them’ and more and ‘playing/spending time in them’), the opportunity to monetise needs that stem from this perpetual engagement (e.g. socialising or expression) starts to outweigh the mere monetisation of access to a packaged product. Simultaneously, free-to-play games also act as a powerful marketing driver for AAA releases as they come out, as well as streamability and word of mouth for the franchise.

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MEDIA AND BROADCASTING

The productisation of music rights

Article | June 4, 2021

News that New York-based Pershing Square Tontine Holdings is planning to acquire 10% of UMGis the latest in a wave of financial transactions in the music rights space. Alongside this, Believe’s impending IPO has the potential to be one of the biggest things to happen to the independent music sector in some time, and comes as part of a wave of IPOs (e.g.WMG,UMG), SPACs (e.g.Anghami,Reservoir) and no end of catalogue funds and acquisition vehicles. This trend, with good cause, has been referred to as the ‘financialisation of music’ but that only captures part of what is at play here. This is more than simply an influx of capital and debt; financial institutions are now becoming part of the plumbing of the music business, and in turn they are changing the definition of what constitutes success. This shift in objectives and desired outcomes has the potential to rebalance how the music industry operates.

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MEDIA AND BROADCASTING

The new chair of the FTC and antitrust 2.0

Article | June 22, 2021

The appointment of Lina Khan on June 15th to chair of the Federal Trade Commission (FTC) is poised to be a transformational one in the history of the world wide web. Khan came to prominence with an article in the Yale Law Journal, Amazon’s Antitrust Paradox, which identified the paradox of hegemonic tech service providers which bypass the US’ strict competition laws by offering lower prices to the end consumer. Under US antitrust law, the driving indicator of market monopolies are higher prices for the consumer – under this strict definition, none of the tech majors which dominate the digital economy are monopolistic. Indeed, some such as Alphabet and Facebook do not even directly charge the end user for their services. So, while both Google and Facebook dominate the global digital ad market, making an antitrust case against them under the current 20thcentury era regulatory framework is nigh on impossible. However, the absence of meaningful competitive challengers to these two incumbents in search and social advertising over the previous 15 years, despite the lucrative high margin business opportunities, implies that the competitive market is not performing according to classical economic theory. Khan has built a subsequent career on trying to square this circle, and now the Biden Administration has empowered her as the key instigator of the sweeping regulatory update required for a digital-first century.

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Spotlight

Green Life Media

Green Life Media empowers content creators to develop and launch over-the-top content (OTT) on a mass scale while capturing audiences across all browsers, platforms and devices. The company specializes in giving corporate clients, media companies and individual content creators true video monetization solutions through a proprietary multi-platform network that distributes and syndicates content.GLM is Founded by Maria Calabrese (former CEO/Co-Founder, Griff Entertainment). Building on more than a half century of entertainment industry experience with Creative Advisor Ronnie Ward (former President, Merv Griffin Entertainment) GLM drives audience migration for online content creators who want to increase profitability, branch into mainstream broadcasting, and/or maximize their digital presence.

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