Digital Transformation of Industries: Media, Entertainment and Information

| November 17, 2017

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There is widespread recognition among leaders in most industries that the role of digital technology is rapidly shifting, from being a driver of marginal efficiency to an enabler of fundamental innovation and disruption. Digitalization is the cause of large-scale and sweeping transformations across multiple aspects of business, providing unparalleled opportunities for value creation and capture, while also representing a major source of risk.

Spotlight

TVbeat

TVbeat, a Real­-Time Advanced TV Audience Attribution company, empowers TV Distributors and Broadcasters to position their cross-screen TV-Video audience data as a core asset towards the emerging Advanced TV Advertising sector. TVbeat unlocks this potential with its real-time TV Audience Attribution platform to provide a holistic view of fragmented TV-Video audiences. This enriched TV audience attribution data enables broadcasters to offer media agencies and advertisers to make smarter decisions to plan, buy and reach the right audiences across Advanced TV properties, including traditional linear TV, where the majority of TV consumption today still takes place. Founded in 2013 and headquartered in London, TVbeat has offices in the USA and Croatia and clients in 8 countries.

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Spotlight

TVbeat

TVbeat, a Real­-Time Advanced TV Audience Attribution company, empowers TV Distributors and Broadcasters to position their cross-screen TV-Video audience data as a core asset towards the emerging Advanced TV Advertising sector. TVbeat unlocks this potential with its real-time TV Audience Attribution platform to provide a holistic view of fragmented TV-Video audiences. This enriched TV audience attribution data enables broadcasters to offer media agencies and advertisers to make smarter decisions to plan, buy and reach the right audiences across Advanced TV properties, including traditional linear TV, where the majority of TV consumption today still takes place. Founded in 2013 and headquartered in London, TVbeat has offices in the USA and Croatia and clients in 8 countries.

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