Digital Transformation of Media and Entertainment with MicroStrategy 10

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With the ubiquity of internet access, the proliferation of mobile devices, and the emergence of wireless streaming services, today’s consumers can access media content on their own terms – from any place, at any time, on any device. For media companies, this diverse mix of distribution pathways makes it much harder to track the consumption behaviors and demographics of their audiences, which can undermine traditional advertising revenues.

Spotlight

iHeartMedia

With over a quarter of a billion monthly listeners in the U.S. and over 129 million social followers, iHeartMedia has the largest national reach of any radio or television outlet in America. As the leader in multiplatform connections, it also serves over 150 local markets through 858 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets, wearables and smartphones, and on gaming consoles.iHeartRadio, iHeartMedia’s digital radio platform, is the fastest growing digital audio service in the U.S., available on over 260 platforms and 2000+ devices. iHeartRadio offers users thousands of live radio stations, personalized custom artist stations created by just one song or seed artist and the top podcasts and personalities. With over 1.7 billion downloads, iHeartRadio reached 110

OTHER ARTICLES

Best game streaming services of 2020

Article | March 12, 2020

Game streaming services are all the rage at the moment, providing gamers with a way to instantly stream a library of games from PCs, Macs and mobile devices via the internet. But while the idea of streaming games to your phone sounds appealing, there’s more to it than that; not all game streaming services are created equal, and the offering can vary wildly between the various services. But that’s where we at Tech Advisor come in; we’ve already been using the various game streaming services available in 2020.

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Is 2020 Virtual Reality’s Breakout Year?

Article | March 12, 2020

Early research on the latest devices shows that the VR technologies of today have made significant progress on the fundamental comfort and usability challenges that frustrated previous attempts to commercialize the technology. Virtual reality has inspired such fervent interest and debate partly because the fundamental building blocks of the technology have existed since the late 60s. The challenge of investors, developers, and engineers has been to transform that fundamental technology into a positive user experience and a commercial success.

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MEDIA AND BROADCASTING

How to Watch Netflix in Virtual Reality

Article | March 12, 2020

Playing virtual reality video games is a blast—but it also takes work. If you simply want to kick back, relax, and experience some mind-bending visuals without thinking too much, why not try watching Netflix in VR? It's ridiculously easy to do, even if you don't have state-of-the-art equipment. There are three primary methods, depending on what kind of device you're working with: fire up the Netflix VR app on Android, set up mirroring with your iPhone, or simply download the Netflix app from your preferred Oculus device. Here's What You'll Need VR headset: No matter your budget, there's a virtual reality option for you. On the pricey end, there are sophisticated VR headsets like the Oculus Quest 2, which starts at $299, and the HTC Vive Pro Eye, which retails for $799. We've included a few other options in the gallery below, too. If you're looking for something less expensive, there's the $99 Google Daydream View system (discontinued, but you can still find them here and there), the Samsung Gear VR headset (which the manufacturer has also discontinued in the U.S., but you can find it on Amazon for $128), and the $25 Google Cardboard viewer (although you may want to purchase an additional head strap for it).

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Redbox enters the free, ad-supported streaming market

Article | March 12, 2020

Redbox has entered the ad-supported streaming market with the launch of Redbox Free Live TV. The company, best known for its DVD rental kiosks, has been dabbling with streaming for years as consumer demand for DVD rentals has simultaneously declined. But despite its name, Redbox’s new streaming service isn’t offering “live TV” similar to what you’d get on a TV streaming service like YouTube TV or Hulu with Live TV. Instead, the new service offers a curated set of ad-supported movies and TV shows, similar to The Roku Channel, IMDb TV or TiVo Plus, for example.

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Spotlight

iHeartMedia

With over a quarter of a billion monthly listeners in the U.S. and over 129 million social followers, iHeartMedia has the largest national reach of any radio or television outlet in America. As the leader in multiplatform connections, it also serves over 150 local markets through 858 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets, wearables and smartphones, and on gaming consoles.iHeartRadio, iHeartMedia’s digital radio platform, is the fastest growing digital audio service in the U.S., available on over 260 platforms and 2000+ devices. iHeartRadio offers users thousands of live radio stations, personalized custom artist stations created by just one song or seed artist and the top podcasts and personalities. With over 1.7 billion downloads, iHeartRadio reached 110

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