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Direct-to-Consumer: The Next Step For Skinny Bundles

The pace of pay TV cancelations is increasing worldwide. In fact, research from Parks Associates suggests that consumer perception of a poor value proposition within the realms of pay-TV remains the primary trigger for changing, downgrading, or canceling of services.As a result of this budding industry shift, it seems that a host of leading streaming services are grabbing the lion’s share of subscribers from this abandonment of pay-TV.For customers dissatisfied with the growing prices and dwindling value of the pay-TV or cable entertainment, newer, more streamlined skinny bundles, offering the magic mix of low prices and the convenience of streaming.However, despite the success, popularity and initial perceived universal value of the skinny bundle, it seems that the adoption of such offerings is beginning to slow down and even ‘flatten’.

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Cinedigm

Cinedigm powers custom content solutions to the world’s largest retail, media and technology companies. We provide premium feature films and series to digital platforms including iTunes, Netflix, and Amazon, cable and satellite providers including Comcast, Dish Network and DirecTV, and major retailers including Walmart and Target. Leveraging Cinedigm’s unique capabilities, content and technology, the Company has emerged as a leader in the fast-growing over-the-top channel business, with four channels under management that reach hundreds of millions of devices while also providing premium content and service expertise to the entire OTT ecosystem.

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Spotlight

Cinedigm

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