Direct-to-Consumer: The Next Step For Skinny Bundles

| November 6, 2018

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The pace of pay TV cancelations is increasing worldwide. In fact, research from Parks Associates suggests that consumer perception of a poor value proposition within the realms of pay-TV remains the primary trigger for changing, downgrading, or canceling of services.As a result of this budding industry shift, it seems that a host of leading streaming services are grabbing the lion’s share of subscribers from this abandonment of pay-TV.For customers dissatisfied with the growing prices and dwindling value of the pay-TV or cable entertainment, newer, more streamlined skinny bundles, offering the magic mix of low prices and the convenience of streaming.However, despite the success, popularity and initial perceived universal value of the skinny bundle, it seems that the adoption of such offerings is beginning to slow down and even ‘flatten’.

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