Home > Resources > Articles > DirectX 12 on Xbox One now available with Unity 2018.3

DirectX 12 on Xbox One now available with Unity 2018.3

DirectX 12 is the latest version of Microsoft’s graphics API designed to enable a reduction of driver overhead, allowing better use of multi-core systems. Depending on your project, you could see some great performance improvements with DirectX 12. For example, with our Book of the Dead: Environment scene we have seen a frame rate increase of over 8% running at 1440p on Xbox One X.DirectX 12 on Xbox One brings with it Unity’s new Native Graphics Jobs, which also contributes a significant CPU performance improvement. Alongside these performance benefits, DirectX 12 also brings support for new rendering techniques in Unity, starting with Async Compute, which is available with DirectX 12 on Xbox One out of the box. Async Compute provides valuable GPU performance improvements for any titles that make use of compute on Xbox One.

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Black Talent News

Blacktalentnews.com is the only web site focused solely on the business of black entertainment. Launched as a business-to-business website, Black Talent News’s broad appeal and consumer flair has attracted a significant general consumer audience who is interested in what’s new and next in black entertainment. Visitors look to Black Talent News to keep them informed about the latest, the most important, and the most interesting developments in the business of entertainment through the site’s intelligent, compelling and thoughtful, content-rich editorial environment and multimedia coverage of entertainment news.

OTHER ARTICLES
Technologies

Instagram continues to perform strongly despite inconsistent brand identity

Article | February 14, 2022

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends now offers Reels, imitating TikTok’s success. It has rolled out an option to hide Likes, the iconic feature which has characterised social media as a whole since inception. And it now is introducing ‘suggested posts’ to users’ feeds, sorted by topics a profile states they are interested in – potentially putting these ahead of photos and videos shared by profiles they actually follow. Directly mimicking TikTok, this seems to diverge very little in practice from hashtags, which are its original discovery feature. Instead, it seems to want to emulate the usability which younger users are familiar with from TikTok, in order to entice them to increase their Instagram engagement.

Read More
Technologies, Business

B2B Movie Placements: What to Expect?

Article | July 20, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

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Media and Broadcasting, Business

Is Microsoft moving Windows Mixed Reality VR/AR towards consumers?

Article | August 4, 2022

Recently, Bill Stillwell of Xbox fame left the gaming division to join Windows Mixed Reality, to work on "world-class consumer AR/VR experiences in the Microsoft ecosystem." Interesting. For a couple of years, Microsoft couldn't resist demonstrating its unprecedented HoloLens augmented reality tech at every single event, it felt like, using Minecraft and other random Xbox properties to showcase the potential therein. Fast forward five years to 2020 and HoloLens remains firmly in the realm of big business and the military, powering next-generation training, awareness, and productivity solutions.

Read More
Media and Broadcasting

What are the most popular types of YouTube videos in 2021?

Article | May 19, 2021

Withover two billion userslogging onto YouTube every month, brands would be remiss to ignore the platform in their marketing strategy. However, like any marketing initiative, simply uploading a video to YouTube isn’t going to guarantee views, shares, likes, or success. Success comes down to creating therightcontent. A big part of this is understanding the type of content that historically does really well on the platform; in this case, the different kinds of YouTube videos get viewed most, especially by your audience. Mediakix, an influencer marketing agency, broke down the top 16 most popular types of videos on YouTube in a handy infographic below, but is this the right content for marketing your business?

Read More
Technologies

Live Sports TV Executive Predictions: Cloud-Based Production Is the Future

Article | February 14, 2022

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends now offers Reels, imitating TikTok’s success. It has rolled out an option to hide Likes, the iconic feature which has characterised social media as a whole since inception. And it now is introducing ‘suggested posts’ to users’ feeds, sorted by topics a profile states they are interested in – potentially putting these ahead of photos and videos shared by profiles they actually follow. Directly mimicking TikTok, this seems to diverge very little in practice from hashtags, which are its original discovery feature. Instead, it seems to want to emulate the usability which younger users are familiar with from TikTok, in order to entice them to increase their Instagram engagement.

Read More
Technologies, Business

Discord: A Novel Medium for B2B Marketing

Article | July 20, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

Read More
Media and Broadcasting, Business

Boost Your B2B SaaS Business with Live Streaming

Article | August 4, 2022

Recently, Bill Stillwell of Xbox fame left the gaming division to join Windows Mixed Reality, to work on "world-class consumer AR/VR experiences in the Microsoft ecosystem." Interesting. For a couple of years, Microsoft couldn't resist demonstrating its unprecedented HoloLens augmented reality tech at every single event, it felt like, using Minecraft and other random Xbox properties to showcase the potential therein. Fast forward five years to 2020 and HoloLens remains firmly in the realm of big business and the military, powering next-generation training, awareness, and productivity solutions.

Read More
Media and Broadcasting

What are the most popular types of YouTube videos in 2021?

Article | May 19, 2021

Withover two billion userslogging onto YouTube every month, brands would be remiss to ignore the platform in their marketing strategy. However, like any marketing initiative, simply uploading a video to YouTube isn’t going to guarantee views, shares, likes, or success. Success comes down to creating therightcontent. A big part of this is understanding the type of content that historically does really well on the platform; in this case, the different kinds of YouTube videos get viewed most, especially by your audience. Mediakix, an influencer marketing agency, broke down the top 16 most popular types of videos on YouTube in a handy infographic below, but is this the right content for marketing your business?

Read More
MORE ARTICLES

Spotlight

Black Talent News

Blacktalentnews.com is the only web site focused solely on the business of black entertainment. Launched as a business-to-business website, Black Talent News’s broad appeal and consumer flair has attracted a significant general consumer audience who is interested in what’s new and next in black entertainment. Visitors look to Black Talent News to keep them informed about the latest, the most important, and the most interesting developments in the business of entertainment through the site’s intelligent, compelling and thoughtful, content-rich editorial environment and multimedia coverage of entertainment news.

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Sony, Microsoft Set to Launch PS5 and Xbox Series X, Predictions Being Made on Short Life Cycle

PS5 | July 30, 2020

THE PS5 and Xbox Series X are set to go head-to-head later this year, and one terrifying prediction could spell very bad news for Microsoft's console. PS5 vs Xbox Series X will be one of the big talking points of the year, with both Sony and Microsoft set to launch their next-gen consoles in 2020. The PS5 and Xbox Series X are both launching during the holiday 2020 period to signal the start of the ninth generation of consoles. Sony and Microsoft look to be taking different approaches, with the PS5 going down the more traditional route of console upgrades while Microsoft seem to be pushing their Game Pass service hard with the Series X.

Read More

Microsoft CEO Teases Xbox Series X's Launch Lineup, Ambiguity on Console Titles

Microsoft | July 27, 2020

In an earnings call with investors, Microsoft CEO Satya Nadella teased that "Xbox Series X will launch this fall with the largest launch lineup for any console ever." At this time, the company has not listed all of the games that will be available at launch, though a handful of games have been confirmed, including Halo Infinite and Ubisoft's upcoming battle royale game Hyper Scape. It seems quite likely that there will be a lot of other games launching alongside the console, but for those planning on picking up the Xbox Series X on day one, this certainly bodes well!

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Audeze Launches Gaming Headset, Penrose Compatible with PS5 and Xbox Series X

Audeze | July 16, 2020

Audeze has a new gaming headset called the Penrose, which will cost $299.99 when it is released in September, but the company is knocking $50 off if you preorder it before then. Audeze is making two different versions. The first has blue outlining the ear cups and is compatible with the PS5, PS4, Windows 10, and macOS. The other model has green detailing and works with Microsoft’s consoles, the Xbox Series X and the current Xbox One lineup, as well as Windows PC.

Read More

Sony, Microsoft Set to Launch PS5 and Xbox Series X, Predictions Being Made on Short Life Cycle

PS5 | July 30, 2020

THE PS5 and Xbox Series X are set to go head-to-head later this year, and one terrifying prediction could spell very bad news for Microsoft's console. PS5 vs Xbox Series X will be one of the big talking points of the year, with both Sony and Microsoft set to launch their next-gen consoles in 2020. The PS5 and Xbox Series X are both launching during the holiday 2020 period to signal the start of the ninth generation of consoles. Sony and Microsoft look to be taking different approaches, with the PS5 going down the more traditional route of console upgrades while Microsoft seem to be pushing their Game Pass service hard with the Series X.

Read More

Microsoft CEO Teases Xbox Series X's Launch Lineup, Ambiguity on Console Titles

Microsoft | July 27, 2020

In an earnings call with investors, Microsoft CEO Satya Nadella teased that "Xbox Series X will launch this fall with the largest launch lineup for any console ever." At this time, the company has not listed all of the games that will be available at launch, though a handful of games have been confirmed, including Halo Infinite and Ubisoft's upcoming battle royale game Hyper Scape. It seems quite likely that there will be a lot of other games launching alongside the console, but for those planning on picking up the Xbox Series X on day one, this certainly bodes well!

Read More

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Audeze | July 16, 2020

Audeze has a new gaming headset called the Penrose, which will cost $299.99 when it is released in September, but the company is knocking $50 off if you preorder it before then. Audeze is making two different versions. The first has blue outlining the ear cups and is compatible with the PS5, PS4, Windows 10, and macOS. The other model has green detailing and works with Microsoft’s consoles, the Xbox Series X and the current Xbox One lineup, as well as Windows PC.

Read More

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