Discord: A Novel Medium for B2B Marketing

Apurva Pathak | July 20, 2022 | 447 views | Read Time : 01:56 min

Discord: A Novel Medium
Discord is a real-time chat platform where anyone with a community can interact. Users can talk to others in the community on special channels and get invites to join different servers. Many people prefer to reach out to online customers through social media, but messaging apps like Discord have 20% more monthly active users than traditional social media platforms. (Business Insider)

Discord generates revenue through premium subscriptions and game distribution. It does not use advertisements. However, it can help marketers through its community that grows with video, voice, text communication and more.

Let us look at how:


Helps Build a Moderated Community

You can set up a Discord server as a moderated social discussion platform. Create different channels based on your audience’s preference and allow them to bond. And as your community grows, so will the popularity of your business. Word-of-mouth marketing is still very effective.


Connects Your Brand with Like-minded Audience

You can also meet others who share your interests on various Discord servers. When you know what you're looking for, finding relevant servers is simple. Check with your team members, and your community, and join those groups. There, you'll meet other business owners and pursue collaboration opportunities.


Allows Sharing Relevant Industry Content

Share your website articles and other industry updates on Discord. You can take the advantage of your employees’ social media presence because they are linked to a single server. They'll spread the word about the articles through other Discord servers and their personal social media accounts. It will assist you in gaining authority among your target audience. Another way to market your company is to post branded memes, GIFs, and funny screenshots.


Helps Offer Great Customer Service

People expect prompt service, and because Discord delivers messages in real-time, you can address issues as they arise. You can easily send direct messages to members and have private conversations with them.


Parting Words

Although Discord is primarily a messaging app for individuals, it also has many advantages for B2B marketing. Discord is ideal for community management and true engagement.

Spotlight

LinkNet - First Media

LinkNet - First Media Group of companies as a Lippo Group subsidiries is the largest provider of high speed broadband internet, cable pay TV, and high-speed data communication services. Our vision is to become the First Leader Provider of high speed broadband internet, cable pay TV, and high-speed data communication services by enhancement our consumer quality of life with a wide range of entertainment selection and practical life styles.

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TECHNOLOGIES,BUSINESS

Metaverse: Transforming B2B Businesses with Technology

Article | August 3, 2022

In the 3D interactive space of metaverse, nothing is impossible. People from various corners of the world can create, share, and explore virtual worlds in this space. They can also interact, trade, and do business. What does metaverse offer B2B businesses, though? Let us take a look. From Virtual Storefronts to Digital Employees While metaverse is still in the early stages of development, businesses can have their own virtual storefronts, digital employees, and virtual currency in a virtual reality. Business exclusive metaverse platforms like Sansar, Somnium Space, and Decentraland offer companies an option to establish their virtual presence. How is Metaverse Transforming B2B Businesses? Metaverse presents businesses with the unique opportunity to build client relationships face-to-face. Branded experiences like product announcements, product showrooms, company updates, educational sessions, conferences, and networking events can be done in metaverse. Let us explore other ways in which metaverse can enrich B2B businesses: Richer Customer Experience Immersive buyer experiences influence prospects to make purchase decisions faster. B2B sellers in metaverse can create such experiences through interactions that surpass traditional sales approaches and focus on visually attractive sales presentations to convert prospects. Effective Marketing and Advertising New marketing and advertising opportunities in metaverse are developing with every passing day. Over time, companies may be able to sponsor events or create targets ads to attract a certain demographic. The companies that establish themselves in the metaverse might have a bigger advantage in this regard compared to the companies that venture into it later. Higher ROI and Sales Increasing sales and ROI are crucial for every business. Reaching new markets and tapping into new revenue sources is easier with metaverse. It will allow salespeople to host multiple meetings with buyers living in different parts of the world without having to leave their actual office, saving multiple costs while conveniently still creating client relationships that last. Improved Workforce Efficiency Metaverse-based training simulations help employees upgrade their skills. Additionally, customer service associates can create avatars to provide business customers assistance in real-time. Metaverse encourages employees to communicate better and allows remote employees to virtually connect for projects, meetings, and feedback. Last Word B2B businesses can capitalize on the convenience of metaverse and harness this latest technology to offer their customers visually immersive experiences.

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VIRTUALIZATION,MEDIA AND BROADCASTING

B2B Movie Placements: What to Expect?

Article | July 13, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

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BUSINESS

Branded Entertainment in B2B: Why is it Important?

Article | July 11, 2022

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

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SOLUTIONS,BUSINESS

Driving ROI of Your B2B Marketing with Entertainment

Article | July 7, 2022

B2B companies are harnessing entertainment to drive their marketing ROI. They are using strategies that meet the changing needs of B2B customers and take advantage of how technology is improving. Let us examine the top five entertainment marketing strategies that can get engagement for your B2B content: On-Demand Content Rules B2B corporate Salesforce recently announced a new streaming service—Salesforce+—that exclusively caters to businesses. If you want to try something like this, you don’t need to create a new streaming platform. Instead, you can use your social media accounts to share unique content that your target audience will find interesting. Presentation Shouldn’t Be a Priority Your B2B audience isn’t any different from the audience that consumes basic TikTok videos, reality TV shows, or YouTube clips that don’t have the best scripts. Any grippingly human content presented on popular channels of entertainment appeals to the viewer and can influence their buying decisions. Harness User-generated Content Harness user-generated content like videos, reviews, and testimonials. When your customer tells your brand’s story or how your brand helped them solve their problems, the content is engaging and authentic for your prospects and influences their purchase decisions. Additionally, such content receives high engagement and improves your brand’s reputation. Relevance Wins Hearts If the content you are producing is entertaining and engaging, addresses the pain points and demands of your target audience, and is timed perfectly to match the dynamic market needs, your prospects might relate to your brand better and avail your product or services. Create Immersive Experiences Through Events With the help of experience experts Boost Experiential, Google created an Event Series to target small businesses in the U.S. They led a nationwide initiative to offer educational seminars and coaching to small businesses. They held events in 50 states and introduced Google’s tools to thousands of business owners. As a result, they have got more than 50, 000 small businesses online. Entertainment Could Be a B2B Trend for 2022 Create valuable, memorable, entertaining, and engaging content addressing customer pain points. Make it available to your target audience through popular channels like streaming sites, social media, webinars, live events and more to get your marketing ROI.

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LinkNet - First Media

LinkNet - First Media Group of companies as a Lippo Group subsidiries is the largest provider of high speed broadband internet, cable pay TV, and high-speed data communication services. Our vision is to become the First Leader Provider of high speed broadband internet, cable pay TV, and high-speed data communication services by enhancement our consumer quality of life with a wide range of entertainment selection and practical life styles.

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Helbiz Media and Italian National Television Rai Sign Agreement to Broadcast Highlights of the Italian Serie BKT Championship Worldwide

Helbiz Media | August 12, 2022

Helbiz Media, the exclusive distributor of media rights to Serie BKT worldwide, announces a new agreement with RAI-RADIOTELEVISIONE ITALIANA S.P.A. RAI Italia will broadcast weekly highlights of the Serie BKT championship for the 2022/2023 season, offering a vast number of fans abroad the thrill of the exciting championship. The highlights of the Serie BKT Championship will be shown on the program "Casa Italia," which airs Tuesdays starting September 20. Helbiz Media also aims to sublicense its distribution rights of Serie BKT with the goal of increasing both revenues for the League and the international visibility of the championship. The agreement with RAI represents a further step in the path of achieving significant international growth for the Serie BKT championship, after the success of last season in which Serie B was broadcasted in more than 30 countries including the United States, Germany, Austria, Switzerland, the Balkans, Greece, Spain, Latin America, Indonesia, Romania, and Israel. "I am particularly pleased with the agreement reached with RAI for the broadcast of Serie BKT highlights in international channels with RAI Italia. It is good news for all the fans who abroad will be able to follow the spectacle of an incredible Championship and enjoy the best moments with the most spectacular goals, always with the guarantee of quality and professionalism of RAI's journalism." -Matteo Mammì, CEO of HELBIZ MEDIA Statement by Fabrizio Ferragni, Rai Director Foreign Offer Thanks to the agreement with Helbiz, Italian soccer is back on Rai Italia. Our compatriots abroad, reached by our channel all over the world, with an audience of about 25 million homes/families, will be able to receive the most exciting moments of the Serie B Championship, presented and commented every Tuesday, starting from September 20, by Piercarlo Presutti and his guests, inside Casa Italia, the renewed afternoon format created by Rai Italia for and with Italians around the world.

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NGL Collective and mitú Merge to Create Largest Digital-first Latinx Media and Entertainment Powerhouse in US

NGL Collective and mitú | August 01, 2022

GoDigital Media Group ("GoDigital"), a global media and technology conglomerate focused on community, content, and commerce, announced the acquisition of NGL Collective with the backing of MEP Capital, a media and entertainment-focused investment firm. As part of the acquisition, NGL Collective ("NGL"), the U.S.' leading New Generation Latinx digital-first media and entertainment company co-founded by actor and activist John Leguizamo and industry leader David Chitel is merging with GoDigital's mitú, a leading digital media publisher dedicated to inspiring, representing, and super-serving U.S. Latinos. The new entity will retain the name of NGL Collective, becoming the largest 100% Latino-focused digital-first Latinx media powerhouse in the country helping advertisers connect with this coveted audience regardless of age or language preference. NGL will cater to a vast network of Latinx creative and media partners, reaching U.S. Latinx communities via an array of social media and editorial sites, in-person and virtual community events, and published research. "Latinx media consumption is exploding. NGL's expertise in Latinx media solutions and our shared commitment to culturally relevant creativity makes it a great addition to GoDigital's portfolio,This acquisition cements our foothold in the U.S. Latino media space." -Jason Peterson Chairman and Chief Executive Officer of GoDigital Media Group. NGL's premium Latino video offerings on web, mobile, social, and connected television and #1 comScore ranking, coupled with mitú's community of more than 13 million social followers and web visitors, will provide an unmatched video-driven experience for consumers and advertisers. Latinos are the largest ethnic group in the U.S., accounting for 11% of the buying power, and yet their contribution is consistently excluded in media and entertainment, said John Leguizamo, Co-founder and Partner of NGL Collective. "With NGL Collective and mitú's shared commitment to amplifying the voices of the Latinx community, our platforms and reach will expand. We will create more opportunities for Latinos in front of and behind the camera to speak directly to our community and influence how America sees us and how we see ourselves. With the combined market presence of mitú brands, comprising wearemitú, somosmitú, FIERCE, crema, and Things That Matter, and NGL brands, consisting of Latina Moms, Hispanic Kitchen, and Hispanicize, the new NGL community will constitute the largest gathering of Latinx influencers, content creators, entrepreneurs, trendsetters, and media and entertainment innovators in the world. NGL's in-house Emmy®-nominated production team will also join forces with mitú's social content and brand studio team, which operates mitú Studios, a 14,000 square foot studio in Eastside Los Angeles. "For ten years, mitú has built its legacy through creating communities and ensuring Latino voices are heard. Joining forces with NGL enables mitú to continue to build brands, cultural content and experiences that resonate with and represent the diverse U.S. Latino community, It's exciting to bring these companies together in a shared mission, with complementary solutions, and be part of leading mitú and NGL brands into the next decade." -Vanessa Vigil, Chief Brand Officer, NGL Collective. NGL will be helmed by current Chief Executive Officer and Founder David Chitel, with the creative support of Partner John Leguizamo. Vanessa Vigil will be elevated from General Manager of mitú to Chief Brand Officer of NGL. Ben Leff, NGL's Chief Operating Officer, Ben DeJesus, President of NGL Studios, and Joe Bernard, NGL's Chief Revenue Officer, will remain in the same capacities. Stephen Brooks, President of mitú and Latido Networks, will oversee the integration of the two companies, focusing on strengthening GoDigital's investments in Latinx media. This unprecedented business combination solidifies our mission of being the #1 New Generation Latinx digital-first media and entertainment company in the U.S., concluded David Chitel, Chief Executive Officer of NGL Collective. The power and influence of U.S. Latinos merits a company like NGL exclusively focused on connecting advertisers with our coveted audience in-language, in-culture and in-context. The depth of our newly expanded offering inclusive of mitú makes us far and away the leader in our space. Kroll Securities, LLC served as exclusive financial advisor to NGL Collective in connection with the transaction. Frost Miller LLP served as legal counsel to NGL and Stubbs Alderton & Markiles LLP served as legal counsel to GoDigital. GoDigital's transaction progress was coordinated by Zeevo Group LLC. NGL Collective NGL Collective ("NGL") is the U.S.' leading independent Latinx media and entertainment solutions company connecting advertisers with the Latinx audience in-language, in-culture and in-context. Decades before it was cool, understood or even acceptable to talk about the NGL (New Generation Latinx) majority that is driving growth in America, NGL Collective was dedicated to modernizing the way advertisers reach and engage Latinx. As the group who coined the term "New Generation Latinx," we know NGLs best and help advertisers connect with them through our end-to-end offerings, spanning NGL Media, NGL Studios, NGL Social, NGL Virtual and NGL Solutions. www.nglcollective.com About MEP Capital MEP Capital ("MEP") is an investment firm focused on opportunities in the media and entertainment industries, providing support to the creative community. Across digital media, music, film & television, gaming, live events, and digital media, MEP partners with leading industry operators to finance projects, acquire assets, and invest in businesses. We invest through long-term oriented funds, with committed capital from institutions, family offices, and high-net-worth individuals. www.mepcap.com About mitú mitú is a leading digital media company dedicated to inspiring, representing and super-serving U.S. Latinos. As a platform built for Latinos by Latinos, mitú is committed to representing both the collective and unique experiences of the 200% generation - 100% American and 100% Latino - through their multiple touch points in video, editorial, social, media, and research. www.wearemitu.com About GoDigital Media Group GoDigital Media Group ("GoDigital") is a diversified multinational conglomerate focused on technology-enabled and vertically integrated IP rights management through its operating subsidiaries. GoDigital is focused on the synergy of content, community, and commerce across music, video networks, and brands. www.godigitalmg.com

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MEDIA AND BROADCASTING

Veritone Creates AI-Driven Revenue Opportunities for Enterprise Media & Entertainment Companies on AWS

Veritone, Inc | August 09, 2022

Veritone, Inc. (NASDAQ: VERI), creator of aiWARE, a hyper-expansive enterprise artificial intelligence (AI) platform, has announced an extension of its work with Amazon (NASDAQ: AMZN) and Amazon Web Services (AWS) to support its Media & Entertainment (M&E) customers. Last year, Veritone joined the AWS for Media & Entertainment initiative that helped content creators, rights holders, producers and distributors easily identify industry-specific AWS capabilities and accelerate transformation across five key industry innovation centers. By continuing to support the AWS for Media & Entertainment initiative, Veritone reaffirms its commitment to modernizing how IP owners of all sizes produce, distribute and ultimately monetize their content.Veritone brings a portfolio of content-enabling technologies and services that, when running on AWS, allows for end-to-end production in the cloud. With aiWARE as the enterprise platform, companies can build and deploy AI-powered workflows while seamlessly integrating with their current datasets, applications and processes. “Working in lockstep with AWS allows us to deliver the most current content production, management and monetization tools, which help M&E customers to overcome the challenges of processing digital content at greater speeds and depth with metaverse and Web3 activations, Combining the power and scale of AWS along with our aiWARE technology, applications and services ensure that IP owners and content creators have a complete arsenal to create and maximize revenue opportunities regardless of where they exist or appear.” -Ryan Steelberg, president and co-founder of Veritone With Veritone, we can combine our skill sets and capabilities to offer a revolutionized way to create and monetize content no matter where creative workforces are located, said Chris Blandy, global leader of strategy and business development for media & entertainment, AWS. Leveraging Veritone’s AI platform on AWS, content creators and distributors are unlocking new ways to monetize existing libraries and create more engaging programming. The demand for content is not slowing down, and having the ability to identify and access the right asset immediately is essential for meeting the demanding pace of production. Veritone and AWS magnify benefits for Media & Entertainment organizations With aiWARE serving as a foundation to incorporate AI and intelligent workflow capabilities into a content production environment, M&E brands can leverage aiWARE-based applications on AWS, such as Veritone Digital Media Hub, to streamline the management of unstructured data to activate the monetization of their vast media archives. By automating metadata tagging and creating intelligent and actionable media data lakes, content creators can efficiently uncover valuable content and ensure new assets do not become lost, allowing brands like the San Francisco Giants and CBS News to activate decades worth of content. “Leveraging AI to structure our digitized archive of 80-plus years of Giants baseball history, aiWARE and Digital Media Hub have accelerated and expanded our content projects,As part of the Veritone ecosystem, we like how we can incorporate more tools and capabilities as needed, future-proofing our content production for omnichannel fan engagement including Web3.” -Paul Hodges, vice president of content and entertainment, San Francisco Giants. As the next phase of content creation becomes more immersive and driven by “phygital” experiences, creators need tools to extend the content lifecycle to reach and access customers wherever they are consuming media. Veriverse, a portfolio of metaverse-ready solutions for the Enterprise, provides that much-needed bridge M&E brands are trying to cross to capitalize on the Web3 opportunity. Winner of back-to-back NAB Product of the Year awards for Veritone Voice and Veritone Avatar, Veriverse adds another layer of capability that is positioned to become industry standard. Veritone Voice and the rest of the Veriverse portfolio change how brands engage with their customers. With the ability to deploy internationally, including in the U.K., Veritone accelerates international product and service implementations while also taking into account GDPR standards, said James Poulter, CEO, and co-founder, Vixen Labs. From conversational AI applications to human-driven digital personas in immersive environments, we can truly make the digital experience feel human and authentic anywhere. In addition to Digital Media Hub and Veriverse, the Veritone portfolio of applications on AWS includes Attribute and Discovery, broadcast solutions designed to track and search content and provide proof-of-performance metrics. Additionally, through Veritone One, a performance-based audio and influencer agency creating impactful advertising for some of the world’s most recognizable brands, and Veritone Licensing, a full-service content licensing and clearance service activating content from some of the world’s most sought-after archives, companies have a one-stop-shop to implement a modern content practice to unlock their full revenue potential. Veritone’s artificial intelligence products and services are available at www.veritone.com. About Veritone Veritone (Nasdaq: VERI) is a leading provider of artificial intelligence (AI) technology and solutions. The company’s proprietary operating system, aiWARE™ powers a diverse set of AI applications and intelligent process automation solutions that are transforming both commercial and government organizations. aiWARE orchestrates an expanding ecosystem of machine learning models to transform audio, video and other data sources into actionable intelligence. The company’s AI developer tools enable its customers and partners to easily develop and deploy custom applications that leverage the power of AI to dramatically improve operational efficiency and unlock untapped opportunities. Veritone is headquartered in Denver, Colorado, and has offices in Costa Mesa, California; London and San Diego. To learn more, visit www.veritone.com.

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MEDIA AND BROADCASTING,BUSINESS

Helbiz Media and Italian National Television Rai Sign Agreement to Broadcast Highlights of the Italian Serie BKT Championship Worldwide

Helbiz Media | August 12, 2022

Helbiz Media, the exclusive distributor of media rights to Serie BKT worldwide, announces a new agreement with RAI-RADIOTELEVISIONE ITALIANA S.P.A. RAI Italia will broadcast weekly highlights of the Serie BKT championship for the 2022/2023 season, offering a vast number of fans abroad the thrill of the exciting championship. The highlights of the Serie BKT Championship will be shown on the program "Casa Italia," which airs Tuesdays starting September 20. Helbiz Media also aims to sublicense its distribution rights of Serie BKT with the goal of increasing both revenues for the League and the international visibility of the championship. The agreement with RAI represents a further step in the path of achieving significant international growth for the Serie BKT championship, after the success of last season in which Serie B was broadcasted in more than 30 countries including the United States, Germany, Austria, Switzerland, the Balkans, Greece, Spain, Latin America, Indonesia, Romania, and Israel. "I am particularly pleased with the agreement reached with RAI for the broadcast of Serie BKT highlights in international channels with RAI Italia. It is good news for all the fans who abroad will be able to follow the spectacle of an incredible Championship and enjoy the best moments with the most spectacular goals, always with the guarantee of quality and professionalism of RAI's journalism." -Matteo Mammì, CEO of HELBIZ MEDIA Statement by Fabrizio Ferragni, Rai Director Foreign Offer Thanks to the agreement with Helbiz, Italian soccer is back on Rai Italia. Our compatriots abroad, reached by our channel all over the world, with an audience of about 25 million homes/families, will be able to receive the most exciting moments of the Serie B Championship, presented and commented every Tuesday, starting from September 20, by Piercarlo Presutti and his guests, inside Casa Italia, the renewed afternoon format created by Rai Italia for and with Italians around the world.

Read More

TECHNOLOGIES,BUSINESS

NGL Collective and mitú Merge to Create Largest Digital-first Latinx Media and Entertainment Powerhouse in US

NGL Collective and mitú | August 01, 2022

GoDigital Media Group ("GoDigital"), a global media and technology conglomerate focused on community, content, and commerce, announced the acquisition of NGL Collective with the backing of MEP Capital, a media and entertainment-focused investment firm. As part of the acquisition, NGL Collective ("NGL"), the U.S.' leading New Generation Latinx digital-first media and entertainment company co-founded by actor and activist John Leguizamo and industry leader David Chitel is merging with GoDigital's mitú, a leading digital media publisher dedicated to inspiring, representing, and super-serving U.S. Latinos. The new entity will retain the name of NGL Collective, becoming the largest 100% Latino-focused digital-first Latinx media powerhouse in the country helping advertisers connect with this coveted audience regardless of age or language preference. NGL will cater to a vast network of Latinx creative and media partners, reaching U.S. Latinx communities via an array of social media and editorial sites, in-person and virtual community events, and published research. "Latinx media consumption is exploding. NGL's expertise in Latinx media solutions and our shared commitment to culturally relevant creativity makes it a great addition to GoDigital's portfolio,This acquisition cements our foothold in the U.S. Latino media space." -Jason Peterson Chairman and Chief Executive Officer of GoDigital Media Group. NGL's premium Latino video offerings on web, mobile, social, and connected television and #1 comScore ranking, coupled with mitú's community of more than 13 million social followers and web visitors, will provide an unmatched video-driven experience for consumers and advertisers. Latinos are the largest ethnic group in the U.S., accounting for 11% of the buying power, and yet their contribution is consistently excluded in media and entertainment, said John Leguizamo, Co-founder and Partner of NGL Collective. "With NGL Collective and mitú's shared commitment to amplifying the voices of the Latinx community, our platforms and reach will expand. We will create more opportunities for Latinos in front of and behind the camera to speak directly to our community and influence how America sees us and how we see ourselves. With the combined market presence of mitú brands, comprising wearemitú, somosmitú, FIERCE, crema, and Things That Matter, and NGL brands, consisting of Latina Moms, Hispanic Kitchen, and Hispanicize, the new NGL community will constitute the largest gathering of Latinx influencers, content creators, entrepreneurs, trendsetters, and media and entertainment innovators in the world. NGL's in-house Emmy®-nominated production team will also join forces with mitú's social content and brand studio team, which operates mitú Studios, a 14,000 square foot studio in Eastside Los Angeles. "For ten years, mitú has built its legacy through creating communities and ensuring Latino voices are heard. Joining forces with NGL enables mitú to continue to build brands, cultural content and experiences that resonate with and represent the diverse U.S. Latino community, It's exciting to bring these companies together in a shared mission, with complementary solutions, and be part of leading mitú and NGL brands into the next decade." -Vanessa Vigil, Chief Brand Officer, NGL Collective. NGL will be helmed by current Chief Executive Officer and Founder David Chitel, with the creative support of Partner John Leguizamo. Vanessa Vigil will be elevated from General Manager of mitú to Chief Brand Officer of NGL. Ben Leff, NGL's Chief Operating Officer, Ben DeJesus, President of NGL Studios, and Joe Bernard, NGL's Chief Revenue Officer, will remain in the same capacities. Stephen Brooks, President of mitú and Latido Networks, will oversee the integration of the two companies, focusing on strengthening GoDigital's investments in Latinx media. This unprecedented business combination solidifies our mission of being the #1 New Generation Latinx digital-first media and entertainment company in the U.S., concluded David Chitel, Chief Executive Officer of NGL Collective. The power and influence of U.S. Latinos merits a company like NGL exclusively focused on connecting advertisers with our coveted audience in-language, in-culture and in-context. The depth of our newly expanded offering inclusive of mitú makes us far and away the leader in our space. Kroll Securities, LLC served as exclusive financial advisor to NGL Collective in connection with the transaction. Frost Miller LLP served as legal counsel to NGL and Stubbs Alderton & Markiles LLP served as legal counsel to GoDigital. GoDigital's transaction progress was coordinated by Zeevo Group LLC. NGL Collective NGL Collective ("NGL") is the U.S.' leading independent Latinx media and entertainment solutions company connecting advertisers with the Latinx audience in-language, in-culture and in-context. Decades before it was cool, understood or even acceptable to talk about the NGL (New Generation Latinx) majority that is driving growth in America, NGL Collective was dedicated to modernizing the way advertisers reach and engage Latinx. As the group who coined the term "New Generation Latinx," we know NGLs best and help advertisers connect with them through our end-to-end offerings, spanning NGL Media, NGL Studios, NGL Social, NGL Virtual and NGL Solutions. www.nglcollective.com About MEP Capital MEP Capital ("MEP") is an investment firm focused on opportunities in the media and entertainment industries, providing support to the creative community. Across digital media, music, film & television, gaming, live events, and digital media, MEP partners with leading industry operators to finance projects, acquire assets, and invest in businesses. We invest through long-term oriented funds, with committed capital from institutions, family offices, and high-net-worth individuals. www.mepcap.com About mitú mitú is a leading digital media company dedicated to inspiring, representing and super-serving U.S. Latinos. As a platform built for Latinos by Latinos, mitú is committed to representing both the collective and unique experiences of the 200% generation - 100% American and 100% Latino - through their multiple touch points in video, editorial, social, media, and research. www.wearemitu.com About GoDigital Media Group GoDigital Media Group ("GoDigital") is a diversified multinational conglomerate focused on technology-enabled and vertically integrated IP rights management through its operating subsidiaries. GoDigital is focused on the synergy of content, community, and commerce across music, video networks, and brands. www.godigitalmg.com

Read More

MEDIA AND BROADCASTING

Veritone Creates AI-Driven Revenue Opportunities for Enterprise Media & Entertainment Companies on AWS

Veritone, Inc | August 09, 2022

Veritone, Inc. (NASDAQ: VERI), creator of aiWARE, a hyper-expansive enterprise artificial intelligence (AI) platform, has announced an extension of its work with Amazon (NASDAQ: AMZN) and Amazon Web Services (AWS) to support its Media & Entertainment (M&E) customers. Last year, Veritone joined the AWS for Media & Entertainment initiative that helped content creators, rights holders, producers and distributors easily identify industry-specific AWS capabilities and accelerate transformation across five key industry innovation centers. By continuing to support the AWS for Media & Entertainment initiative, Veritone reaffirms its commitment to modernizing how IP owners of all sizes produce, distribute and ultimately monetize their content.Veritone brings a portfolio of content-enabling technologies and services that, when running on AWS, allows for end-to-end production in the cloud. With aiWARE as the enterprise platform, companies can build and deploy AI-powered workflows while seamlessly integrating with their current datasets, applications and processes. “Working in lockstep with AWS allows us to deliver the most current content production, management and monetization tools, which help M&E customers to overcome the challenges of processing digital content at greater speeds and depth with metaverse and Web3 activations, Combining the power and scale of AWS along with our aiWARE technology, applications and services ensure that IP owners and content creators have a complete arsenal to create and maximize revenue opportunities regardless of where they exist or appear.” -Ryan Steelberg, president and co-founder of Veritone With Veritone, we can combine our skill sets and capabilities to offer a revolutionized way to create and monetize content no matter where creative workforces are located, said Chris Blandy, global leader of strategy and business development for media & entertainment, AWS. Leveraging Veritone’s AI platform on AWS, content creators and distributors are unlocking new ways to monetize existing libraries and create more engaging programming. The demand for content is not slowing down, and having the ability to identify and access the right asset immediately is essential for meeting the demanding pace of production. Veritone and AWS magnify benefits for Media & Entertainment organizations With aiWARE serving as a foundation to incorporate AI and intelligent workflow capabilities into a content production environment, M&E brands can leverage aiWARE-based applications on AWS, such as Veritone Digital Media Hub, to streamline the management of unstructured data to activate the monetization of their vast media archives. By automating metadata tagging and creating intelligent and actionable media data lakes, content creators can efficiently uncover valuable content and ensure new assets do not become lost, allowing brands like the San Francisco Giants and CBS News to activate decades worth of content. “Leveraging AI to structure our digitized archive of 80-plus years of Giants baseball history, aiWARE and Digital Media Hub have accelerated and expanded our content projects,As part of the Veritone ecosystem, we like how we can incorporate more tools and capabilities as needed, future-proofing our content production for omnichannel fan engagement including Web3.” -Paul Hodges, vice president of content and entertainment, San Francisco Giants. As the next phase of content creation becomes more immersive and driven by “phygital” experiences, creators need tools to extend the content lifecycle to reach and access customers wherever they are consuming media. Veriverse, a portfolio of metaverse-ready solutions for the Enterprise, provides that much-needed bridge M&E brands are trying to cross to capitalize on the Web3 opportunity. Winner of back-to-back NAB Product of the Year awards for Veritone Voice and Veritone Avatar, Veriverse adds another layer of capability that is positioned to become industry standard. Veritone Voice and the rest of the Veriverse portfolio change how brands engage with their customers. With the ability to deploy internationally, including in the U.K., Veritone accelerates international product and service implementations while also taking into account GDPR standards, said James Poulter, CEO, and co-founder, Vixen Labs. From conversational AI applications to human-driven digital personas in immersive environments, we can truly make the digital experience feel human and authentic anywhere. In addition to Digital Media Hub and Veriverse, the Veritone portfolio of applications on AWS includes Attribute and Discovery, broadcast solutions designed to track and search content and provide proof-of-performance metrics. Additionally, through Veritone One, a performance-based audio and influencer agency creating impactful advertising for some of the world’s most recognizable brands, and Veritone Licensing, a full-service content licensing and clearance service activating content from some of the world’s most sought-after archives, companies have a one-stop-shop to implement a modern content practice to unlock their full revenue potential. Veritone’s artificial intelligence products and services are available at www.veritone.com. About Veritone Veritone (Nasdaq: VERI) is a leading provider of artificial intelligence (AI) technology and solutions. The company’s proprietary operating system, aiWARE™ powers a diverse set of AI applications and intelligent process automation solutions that are transforming both commercial and government organizations. aiWARE orchestrates an expanding ecosystem of machine learning models to transform audio, video and other data sources into actionable intelligence. The company’s AI developer tools enable its customers and partners to easily develop and deploy custom applications that leverage the power of AI to dramatically improve operational efficiency and unlock untapped opportunities. Veritone is headquartered in Denver, Colorado, and has offices in Costa Mesa, California; London and San Diego. To learn more, visit www.veritone.com.

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