Home > Resources > Articles > Discover the Biggest Trends in Fashion for 2021

Discover the Biggest Trends in Fashion for 2021

The fashion industry has evolved in a number of ways over the past year.While the lockdown lifestyle has played a huge role in shaping the future ofthe industry, we’ve also found fresh fashion trends that are inspired bycelebrity culture and societal shifts.

Spotlight

Dalet Digital Media Systems

Dalet solutions and services enable media organisations to create, manage and distribute content faster and more efficiently, fully maximising the value of assets. Based on an agile foundation, Dalet offers rich collaborative tools empowering end-to-end workflows for news, sports, program preparation, post-production, archives and enterprise content management, radio, education, governments and institutions.

OTHER ARTICLES
Media and Broadcasting

Boost Your B2B SaaS Business with Live Streaming

Article | June 14, 2021

Live streaming is an effective tool to attract the attention of your potential clients in the B2B SaaS domain. You can influence users and prospects without stretching your marketing budget. In a survey by Wyzowl, it was reported that 86% of businesses were relying on videos as a marketing tool. All you need to make the most of this tool is a good device, a strong internet connection, and the right live streaming application. Live Streaming: It’s All about the Connection Every business focuses on creating connections with their prospects through every form of communication, like discord, social media and websites. As a medium, live streaming offers an exciting opportunity to make this connection interactive. Let us look at what it can help you do: Build Your Brand Real-time comments, likes, and shares take brand interaction to another level. You can reiterate your brand’s ability to responsibly respond to your customers and create a new benchmark for how you deliver customer experience. Since live streams are unscripted, you can also showcase your brand’s ingenuity in handling customer issues without any hang-ups. Connect With Customers A live stream will help you connect with your customers in a novel way. Not only will your customers participate in your brand journey, but they will also feel excited to learn about your offerings. Tapping into their curious minds and influencing their buying decisions will be easier once they become visually engaged in your stream. Get Instant Feedback Product enhancements are a result of priceless customer feedback. When you present your products to customers over a live stream, they understand the product features and benefits in real-time and offer their feedback instantly, so you know what you need to work on. This feedback can also be the fodder for your content and marketing strategies. Keep Customers Informed Customers prefer watching interactive videos more than reading detailed emails on products. Keep your customers informed and updated about your latest product information through regular live streams. You can highlight important product updates that can help customers elevate their businesses and address any concerns that might hamper your sales through a stream. Boost Your B2B SaaS Business with Live Streaming Now that we have seen what exactly live streaming can do for businesses, let us narrow it down to the B2B SaaS domain. Here is how you can improve your SaaS sales with live streaming: Speed up problem resolution Allow customers to request live streams on what they need. Through live streams, you can troubleshoot for them without making them wait in queues or for your responses over email. If you address one customer’s problem over the stream, it can help you reduce and eliminate similar problems other customers are facing. Conduct detailed product tours If you live stream your product tour, you can show your customers how it works in detail. Product tours will help you create a personal connection with businesses because you can highlight how your product will help them address their pain points. You can also answer questions in detail and communicate with them better. Save the videos as tutorials Your live streams can become tutorials for your customers. Your ‘How-to’ live streams can help them understand your product and solve their problems without any brand intervention or waiting period. Reel in the customers Give your customers a glimpse of the trends in the SaaS industry. Update them on industry events, expos, and conferences they can attend. Let them see what goes behind making the product and get their opinion on new product ideas. It’s a Wrap B2B SaaS leaders must develop appealing live streaming strategies to solve customer problems, identify their needs, and connect with them on new platforms to increase sales and product uptake.

Read More
Media and Broadcasting

Branded Entertainment in B2B: Why is it Important?

Article | June 22, 2021

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

Read More
Media and Broadcasting, Business

Six Things Blockchain Can Do For Gaming

Article | August 4, 2022

Since their foundation in the 1970s and 80s, video games have moved from fringe interest to a major media staple. The industry has enjoyed huge revenues from dedicated fans, especially over the past few months, and the growth shows no sign of slowing down. Gaming is also an industry renowned for its commitment to innovation, adopting technological developments and spawning a fair few of its own. Chief amongst technological developments over the last decade has been blockchain technology, the new system of trading and ownership built on transparency and decentralization, the standard-bearer of which is the digital currency.

Read More
Virtualization

The rediscovered power of time-seasoned brand equity

Article | June 4, 2021

Discovery CEO David Zaslav has proposed that the new combined Discovery / Warner Media entity will be known as Warner Bros. Discovery. This is a recognition that leveraging brand equity will be crucial for the new-combined entity to successfully compete in the increasingly crowded direct-to-consumer (D2C) video streaming landscape. Zaslav is successfully absorbing a key lesson from Disney+’s meteoric rise to 103.6 million subscribers in less than two years since its launch: leverage deep consumer brand equity for D2C success.

Read More
Media and Broadcasting

Games video creators can help attract new audiences to esports, if rights holders empower them to

Article | June 14, 2021

Live streaming is an effective tool to attract the attention of your potential clients in the B2B SaaS domain. You can influence users and prospects without stretching your marketing budget. In a survey by Wyzowl, it was reported that 86% of businesses were relying on videos as a marketing tool. All you need to make the most of this tool is a good device, a strong internet connection, and the right live streaming application. Live Streaming: It’s All about the Connection Every business focuses on creating connections with their prospects through every form of communication, like discord, social media and websites. As a medium, live streaming offers an exciting opportunity to make this connection interactive. Let us look at what it can help you do: Build Your Brand Real-time comments, likes, and shares take brand interaction to another level. You can reiterate your brand’s ability to responsibly respond to your customers and create a new benchmark for how you deliver customer experience. Since live streams are unscripted, you can also showcase your brand’s ingenuity in handling customer issues without any hang-ups. Connect With Customers A live stream will help you connect with your customers in a novel way. Not only will your customers participate in your brand journey, but they will also feel excited to learn about your offerings. Tapping into their curious minds and influencing their buying decisions will be easier once they become visually engaged in your stream. Get Instant Feedback Product enhancements are a result of priceless customer feedback. When you present your products to customers over a live stream, they understand the product features and benefits in real-time and offer their feedback instantly, so you know what you need to work on. This feedback can also be the fodder for your content and marketing strategies. Keep Customers Informed Customers prefer watching interactive videos more than reading detailed emails on products. Keep your customers informed and updated about your latest product information through regular live streams. You can highlight important product updates that can help customers elevate their businesses and address any concerns that might hamper your sales through a stream. Boost Your B2B SaaS Business with Live Streaming Now that we have seen what exactly live streaming can do for businesses, let us narrow it down to the B2B SaaS domain. Here is how you can improve your SaaS sales with live streaming: Speed up problem resolution Allow customers to request live streams on what they need. Through live streams, you can troubleshoot for them without making them wait in queues or for your responses over email. If you address one customer’s problem over the stream, it can help you reduce and eliminate similar problems other customers are facing. Conduct detailed product tours If you live stream your product tour, you can show your customers how it works in detail. Product tours will help you create a personal connection with businesses because you can highlight how your product will help them address their pain points. You can also answer questions in detail and communicate with them better. Save the videos as tutorials Your live streams can become tutorials for your customers. Your ‘How-to’ live streams can help them understand your product and solve their problems without any brand intervention or waiting period. Reel in the customers Give your customers a glimpse of the trends in the SaaS industry. Update them on industry events, expos, and conferences they can attend. Let them see what goes behind making the product and get their opinion on new product ideas. It’s a Wrap B2B SaaS leaders must develop appealing live streaming strategies to solve customer problems, identify their needs, and connect with them on new platforms to increase sales and product uptake.

Read More
Media and Broadcasting

The new chair of the FTC and antitrust 2.0

Article | June 22, 2021

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

Read More
Media and Broadcasting, Business

Boost Your B2B SaaS Business with Live Streaming

Article | August 4, 2022

Since their foundation in the 1970s and 80s, video games have moved from fringe interest to a major media staple. The industry has enjoyed huge revenues from dedicated fans, especially over the past few months, and the growth shows no sign of slowing down. Gaming is also an industry renowned for its commitment to innovation, adopting technological developments and spawning a fair few of its own. Chief amongst technological developments over the last decade has been blockchain technology, the new system of trading and ownership built on transparency and decentralization, the standard-bearer of which is the digital currency.

Read More
Virtualization

The rediscovered power of time-seasoned brand equity

Article | June 4, 2021

Discovery CEO David Zaslav has proposed that the new combined Discovery / Warner Media entity will be known as Warner Bros. Discovery. This is a recognition that leveraging brand equity will be crucial for the new-combined entity to successfully compete in the increasingly crowded direct-to-consumer (D2C) video streaming landscape. Zaslav is successfully absorbing a key lesson from Disney+’s meteoric rise to 103.6 million subscribers in less than two years since its launch: leverage deep consumer brand equity for D2C success.

Read More
MORE ARTICLES

Spotlight

Dalet Digital Media Systems

Dalet solutions and services enable media organisations to create, manage and distribute content faster and more efficiently, fully maximising the value of assets. Based on an agile foundation, Dalet offers rich collaborative tools empowering end-to-end workflows for news, sports, program preparation, post-production, archives and enterprise content management, radio, education, governments and institutions.

Related News

Media and Broadcasting

Bouygues Telecom Unveils its Selection of Kaltura to Power Next-Generation TV Service

Kaltura | September 12, 2023

Kaltura, the Video Experience Cloud, announced today that leading French multiservice provider Bouygues Telecom, with over 4.8 million subscribers, has unveiled its selection of Kaltura’s technology to power its next-generation IPTV and OTT digital TV service. Bouygues Telecom chose Kaltura’s proven Cloud TV technology as the foundation for its TV service. The next-generation TV service will be powered by Kaltura’s cloud-based TV Platform providing content, service, subscriber, household, and offer management. Bouygues Telecom is set to migrate its existing TV service from an on-prem deployment to a cloud-based operation. This move will enable the next-generation TV service to leverage the agility and interactivity of the cloud alongside broadcast-grade scalability and resilience, while also reducing service complexity and costs. “We are thrilled to have been selected as the vendor of choice by Bouygues Telecom, a truly premium service provider,” said Shuki Eytan, General Manager Media & Telecom at Kaltura. “By embracing today’s Cloud TV, which combines the best of IPTV and OTT, telcos can embark on the digital transformation that enables them to provide leading-edge offerings. We very much look forward to finish implementing and launching an advanced, next-generation TV platform to Bouygues Telecom that enables the operator to successfully pursue its TV content strategy, and to deliver a next-level entertainment offering to France’s consumers and partners.” Bouygues Telecom relies on CommScope’s telecommunications expertise to integrate and roll out the project to Bouygues Telecom. "We're delighted to be working together with Kaltura to deliver a leading-edge technology platform that will help Bouygues Telecom provide an advanced next-gen video entertainment service to subscribers," said Ray Bontempi, VP, Product Management ANS at CommScope. Kaltura's TV platform will support Bouygues Telecom in its TV content and services strategy. The operator will be able to offer its subscribers an advanced service that brings together popular multimedia content from its partners, seamlessly combining the operator's own content with multiple third-party services to create a customer-centric offering that is both compelling and personalised. Jean Paul ARZEL, Chief Technical Officer at Bouygues Telecom said: “We are developing our next-generation TV service to offer an attractive and best-in-class experience, providing agility and efficiency to integrate new services, with systems and functionalities that are always up-to-date.” Moving traditional on-premise functions and infrastructure to the cloud enables the operator to be more flexible, to adapt, and to embrace media evolution, while optimizing network and other resource management. Bouygues Telecom joins operators around the globe that have turned to Kaltura, with its extensive Cloud TV know-how and array of state-of-the-art solutions, to help with their super-aggregation journey. About Kaltura Kaltura’s mission is to power any video experience for any organization. Our Video Experience Cloud offers live, real-time, and on-demand video products for enterprises of all industries, as well as specialized industry solutions, currently for educational institutions and for media and telecom companies. Underlying our products and solutions is a broad set of Media Services that are also used by other cloud platforms and companies to power video experiences and workflows for their own products. Kaltura’s Video Experience Cloud is used by leading brands reaching millions of users, at home, at school and at work, for events, communication, collaboration, training, marketing, sales, customer care, teaching, learning, and entertainment experiences.

Read More

Applications

The future of immersive entertainment is now - the sphere experience premieres tomorrow

PR Newswire | October 12, 2023

Sphere Entertainment Co. will tomorrow debut The Sphere Experience, a signature content category featured at Sphere – the next-generation entertainment medium that opened in Las Vegas last week, capturing worldwide attention for its stunning visual displays and immersive technologies. The Sphere Experience is a new genre of live entertainment that will transform the shared experience and put Sphere's 22nd century immersive technologies on full display. The approximately two-hour program begins in the Atrium, which tells a universal story of how culture, technology, science, art, and the natural world have been intertwined throughout human history. Through one-of-a-kind immersive experiences created specifically for Sphere, guests will gain a better understanding of how technology amplifies our human potential. The Sphere Experience then continues in the main venue bowl for a muti-sensory cinematic experience at an unparalleled scale – Darren Aronofsky's Postcard from Earth. "Every aspect of Sphere was designed to transport audiences to new places, both real and imagined, and The Sphere Experience is where that vision comes together in its most integrated form," said James L. Dolan, Executive Chairman and CEO of Sphere Entertainment. "From the moment guests enter the venue, Sphere's next-generation technologies will create an unforgettable journey, which includes a sci-fi exploration of our planet via Darren Aronofsky's Postcard from Earth." Darren Aronofsky said: "Sphere is a temple to the arts. It's not built for sports, it's built for performance and for this new moving image medium: this experiential cinema. I can't wait to share Postcard from Earth with the world." The Atrium The Sphere Experience journey is curated by five humanoid robots – named Aura – that serve as interactive guides to Sphere, each focusing on one fundamental aspect of human ability: connection, creativity, innovation, longevity, and productivity. Aura was developed using next-generation technology in robotic mechanics and artificial intelligence. Aura will guide guests through an interactive demonstration of Sphere Immersive Sound powered by HOLOPLOT which shows beamforming technology can simultaneously send unique audio content to specific locations, allowing guests to hear completely different content – such as languages or instruments. Sphere Immersive Sound is the most advanced concert-grade audio system in the world – using 3D audio beamforming technology and wave field synthesis to deliver targeted, crystal-clear and uniform audio to every seat in Sphere. Other immersive technology experiences in the Atrium include a 50-foot-high holographic installation that draws on the themes of Postcard from Earth, artwork created by machine learning, LED displays, and a 360-degree avatar capture that virtually puts guests on top of Sphere. Postcard from Earth The Atrium experience ties directly into the main cinematic feature – Postcard from Earth – a first-of-its-kind immersive film by Academy Award-nominated director Darren Aronofsky. Postcard from Earth is a portrait of our planet, re-imagined as a sci-fi experience. The film brings audiences on a voyage spanning all seven continents, and deep into the ocean, high into the mountains, into the eye of a storm, and out into space. Postcard from Earth takes full advantage of Sphere's experiential, next-generation technologies to transport audiences and engage the senses, making them feel like they have traveled to new worlds without ever leaving their seats in Las Vegas. This includes utilizing the interior LED display plane that wraps up, over, and around the audience to create a fully immersive visual environment. At 16K x 16K, it is the highest resolution LED screen on Earth. Through Sphere Immersive Sound, a variety of technologies, including beamforming, enable audio to be directed to specific locations at a volume that remains consistent – from point of origin to destination. Sphere's audio system also allows sound designers to create a virtual point of origin and place it in a precise spatial location – meaning audio can be directed to the listener so that it sounds close, even though the source is far away. Postcard from Earth is also the first production to feature the venue's multi-sensory 4D technologies. This includes immersive seats with an infrasound haptic system that will use deep vibrations so guests can feel the experience – such as the rumble of thunder or a soaring rocket launch. Sphere also utilizes environmental effects to rouse the senses – the feeling of a cool breeze and familiar scents – which help audiences conjure the feeling of being there. Credits for Postcard from Earth include: directed by Darren Aronofsky; written by Ari Handel & Darren Aronofsky; produced by Darren Aronofsky, Ari Handel, Graham Booth; Executive Producer Jane Rosenthal; Director of Photography Matthew Libatique, ASC, LPS; Production Designer James Chinlund; Edited by Jennifer Lame, ACE; Supervising Producer Ronan Browne; Field Producer Richard Evans; Sphere Director of Photography Andrew Shulkind; Costume Designer Ane Crabtree; Music Concept by Rob Simonsen; Music Produced by Rob Simonsen and Ben Wynn; Music by Brendan Angelides, Judson Crane, Nathan Johnson, Rob Simonsen, Joseph Trapanese, Ben Wynn, Jeremy Zuckerman; Music Supervisor Julianne Jordan; Casting by Mary Vernieu and Bret Howe; Cast: Byron – Brandon Santana, Fang – Zaya Ribeiro. About Sphere: Sphere is a next-generation entertainment medium that is redefining the future of live entertainment. A venue where the foremost artists, creators, and technologists will create extraordinary experiences that take storytelling to a new level and transport audiences to places both real and imagined. The venue will host original Sphere Experiences from leading Hollywood directors; concerts and residencies from the world's biggest artists; and premier marquee events. The first Sphere venue opened in Las Vegas in September 2023, and is a new Las Vegas landmark, powered by cutting-edge technologies that ignite the senses and enable audiences to share experiences at a never-before-seen scale.

Read More

Media and Broadcasting

Zynga’s Socialpoint Studio Launches Top Troops Worldwide

Business Wire | October 10, 2023

Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software (NASDAQ: TTWO), today announced that its studio, Socialpoint, launched Top Troops, a new mobile game that blends mobile strategy, RPG, and merge mechanics to create a thrilling medieval fantasy adventure of combat and conquest. Top Troops transports players into the colorful Kingdom of King’s Bay as two feuding brothers lead their squads into colossal battles of good versus evil. Players are challenged to merge and battle their way to victory, utilizing endless combinations of strategies to create powerful squad-based armies. Each unit type, from Ninja Moles to Imperial Elves, can be leveled-up and combined strategically to create the perfect army for any challenge. Every choice that players make will determine the fate of their conquests. “Top Troops is a bold new step into the merge-and-battle genre that combines the best of both worlds with strategic gameplay," said Akshay Bharadwaj, Head of Socialpoint. “We invite players to unleash their inner commander by building powerful empires and leading assassins, necromancer rats, and mermen into combat. With its innovative gameplay and colorful universe, Top Troops is sure to appeal to fans who want the fun and excitement of tactical conquests.” “From the early days of our collaboration with Socialpoint to today’s launch, we are thrilled to finally bring Top Troops to life,” said Yaron Leyvand, Executive Vice President of Games at Zynga. “Top Troops is Socialpoint’s first worldwide launch under the Zynga label following our 2022 combination with Take-Two Interactive. Combining Zynga’s expertise and resources with Socialpoint’s success in mobile development and live operations, Top Troops will help to usher in a new phase of growth for our partner studio. This is just the beginning of what’s possible when you bring together the best minds from both teams to create a dynamic and vibrant game.” Game Features: Build your army: Merge and level-up your troops to grow and upgrade your units; Dominate your enemy: Lead your army into epic, massive battles where strategy and power win the day; Save the kingdom: Reclaim lost land where you can train, interact with your troops, and farm resources for further expansion; Strategize your victory: Master deck building strategies to create the strongest army for varied foes; Game Modes: Campaign and Player vs. Player. About Zynga Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned label of Take-Two Interactive Software, Inc. With a massive global reach in more than 175 countries and regions, the combined diverse portfolio of popular game franchises has been downloaded more than 6 billion times on mobile, including CSR Racing™, Dragon City™, Empires & Puzzles™, FarmVille™, Golf Rival™, Hair Challenge™, Harry Potter: Puzzles & Spells™, High Heels!™, Merge Dragons!™, Merge Magic!™, Monster Legends™, Toon Blast™, Top Eleven™, Toy Blast™, Two Dots™, Words With Friends™, and Zynga Poker™. Zynga is also an industry-leading next-generation platform with the ability to optimize programmatic advertising and yields at scale with Chartboost, a leading mobile advertising and monetization platform. Founded in 2007, Zynga is headquartered in California with locations in North America, Europe, and Asia. About Take-Two Interactive Software, Inc Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, publisher, and marketer of interactive entertainment for consumers around the globe. The Company develops, operates, and publishes products principally through Rockstar Games, 2K, Private Division, and Zynga. Our products are currently designed for console gaming systems, PC, and mobile, including smartphones and tablets, and are delivered through physical retail, digital download, online platforms, and cloud streaming services. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO.

Read More

Media and Broadcasting

Bouygues Telecom Unveils its Selection of Kaltura to Power Next-Generation TV Service

Kaltura | September 12, 2023

Kaltura, the Video Experience Cloud, announced today that leading French multiservice provider Bouygues Telecom, with over 4.8 million subscribers, has unveiled its selection of Kaltura’s technology to power its next-generation IPTV and OTT digital TV service. Bouygues Telecom chose Kaltura’s proven Cloud TV technology as the foundation for its TV service. The next-generation TV service will be powered by Kaltura’s cloud-based TV Platform providing content, service, subscriber, household, and offer management. Bouygues Telecom is set to migrate its existing TV service from an on-prem deployment to a cloud-based operation. This move will enable the next-generation TV service to leverage the agility and interactivity of the cloud alongside broadcast-grade scalability and resilience, while also reducing service complexity and costs. “We are thrilled to have been selected as the vendor of choice by Bouygues Telecom, a truly premium service provider,” said Shuki Eytan, General Manager Media & Telecom at Kaltura. “By embracing today’s Cloud TV, which combines the best of IPTV and OTT, telcos can embark on the digital transformation that enables them to provide leading-edge offerings. We very much look forward to finish implementing and launching an advanced, next-generation TV platform to Bouygues Telecom that enables the operator to successfully pursue its TV content strategy, and to deliver a next-level entertainment offering to France’s consumers and partners.” Bouygues Telecom relies on CommScope’s telecommunications expertise to integrate and roll out the project to Bouygues Telecom. "We're delighted to be working together with Kaltura to deliver a leading-edge technology platform that will help Bouygues Telecom provide an advanced next-gen video entertainment service to subscribers," said Ray Bontempi, VP, Product Management ANS at CommScope. Kaltura's TV platform will support Bouygues Telecom in its TV content and services strategy. The operator will be able to offer its subscribers an advanced service that brings together popular multimedia content from its partners, seamlessly combining the operator's own content with multiple third-party services to create a customer-centric offering that is both compelling and personalised. Jean Paul ARZEL, Chief Technical Officer at Bouygues Telecom said: “We are developing our next-generation TV service to offer an attractive and best-in-class experience, providing agility and efficiency to integrate new services, with systems and functionalities that are always up-to-date.” Moving traditional on-premise functions and infrastructure to the cloud enables the operator to be more flexible, to adapt, and to embrace media evolution, while optimizing network and other resource management. Bouygues Telecom joins operators around the globe that have turned to Kaltura, with its extensive Cloud TV know-how and array of state-of-the-art solutions, to help with their super-aggregation journey. About Kaltura Kaltura’s mission is to power any video experience for any organization. Our Video Experience Cloud offers live, real-time, and on-demand video products for enterprises of all industries, as well as specialized industry solutions, currently for educational institutions and for media and telecom companies. Underlying our products and solutions is a broad set of Media Services that are also used by other cloud platforms and companies to power video experiences and workflows for their own products. Kaltura’s Video Experience Cloud is used by leading brands reaching millions of users, at home, at school and at work, for events, communication, collaboration, training, marketing, sales, customer care, teaching, learning, and entertainment experiences.

Read More

Applications

The future of immersive entertainment is now - the sphere experience premieres tomorrow

PR Newswire | October 12, 2023

Sphere Entertainment Co. will tomorrow debut The Sphere Experience, a signature content category featured at Sphere – the next-generation entertainment medium that opened in Las Vegas last week, capturing worldwide attention for its stunning visual displays and immersive technologies. The Sphere Experience is a new genre of live entertainment that will transform the shared experience and put Sphere's 22nd century immersive technologies on full display. The approximately two-hour program begins in the Atrium, which tells a universal story of how culture, technology, science, art, and the natural world have been intertwined throughout human history. Through one-of-a-kind immersive experiences created specifically for Sphere, guests will gain a better understanding of how technology amplifies our human potential. The Sphere Experience then continues in the main venue bowl for a muti-sensory cinematic experience at an unparalleled scale – Darren Aronofsky's Postcard from Earth. "Every aspect of Sphere was designed to transport audiences to new places, both real and imagined, and The Sphere Experience is where that vision comes together in its most integrated form," said James L. Dolan, Executive Chairman and CEO of Sphere Entertainment. "From the moment guests enter the venue, Sphere's next-generation technologies will create an unforgettable journey, which includes a sci-fi exploration of our planet via Darren Aronofsky's Postcard from Earth." Darren Aronofsky said: "Sphere is a temple to the arts. It's not built for sports, it's built for performance and for this new moving image medium: this experiential cinema. I can't wait to share Postcard from Earth with the world." The Atrium The Sphere Experience journey is curated by five humanoid robots – named Aura – that serve as interactive guides to Sphere, each focusing on one fundamental aspect of human ability: connection, creativity, innovation, longevity, and productivity. Aura was developed using next-generation technology in robotic mechanics and artificial intelligence. Aura will guide guests through an interactive demonstration of Sphere Immersive Sound powered by HOLOPLOT which shows beamforming technology can simultaneously send unique audio content to specific locations, allowing guests to hear completely different content – such as languages or instruments. Sphere Immersive Sound is the most advanced concert-grade audio system in the world – using 3D audio beamforming technology and wave field synthesis to deliver targeted, crystal-clear and uniform audio to every seat in Sphere. Other immersive technology experiences in the Atrium include a 50-foot-high holographic installation that draws on the themes of Postcard from Earth, artwork created by machine learning, LED displays, and a 360-degree avatar capture that virtually puts guests on top of Sphere. Postcard from Earth The Atrium experience ties directly into the main cinematic feature – Postcard from Earth – a first-of-its-kind immersive film by Academy Award-nominated director Darren Aronofsky. Postcard from Earth is a portrait of our planet, re-imagined as a sci-fi experience. The film brings audiences on a voyage spanning all seven continents, and deep into the ocean, high into the mountains, into the eye of a storm, and out into space. Postcard from Earth takes full advantage of Sphere's experiential, next-generation technologies to transport audiences and engage the senses, making them feel like they have traveled to new worlds without ever leaving their seats in Las Vegas. This includes utilizing the interior LED display plane that wraps up, over, and around the audience to create a fully immersive visual environment. At 16K x 16K, it is the highest resolution LED screen on Earth. Through Sphere Immersive Sound, a variety of technologies, including beamforming, enable audio to be directed to specific locations at a volume that remains consistent – from point of origin to destination. Sphere's audio system also allows sound designers to create a virtual point of origin and place it in a precise spatial location – meaning audio can be directed to the listener so that it sounds close, even though the source is far away. Postcard from Earth is also the first production to feature the venue's multi-sensory 4D technologies. This includes immersive seats with an infrasound haptic system that will use deep vibrations so guests can feel the experience – such as the rumble of thunder or a soaring rocket launch. Sphere also utilizes environmental effects to rouse the senses – the feeling of a cool breeze and familiar scents – which help audiences conjure the feeling of being there. Credits for Postcard from Earth include: directed by Darren Aronofsky; written by Ari Handel & Darren Aronofsky; produced by Darren Aronofsky, Ari Handel, Graham Booth; Executive Producer Jane Rosenthal; Director of Photography Matthew Libatique, ASC, LPS; Production Designer James Chinlund; Edited by Jennifer Lame, ACE; Supervising Producer Ronan Browne; Field Producer Richard Evans; Sphere Director of Photography Andrew Shulkind; Costume Designer Ane Crabtree; Music Concept by Rob Simonsen; Music Produced by Rob Simonsen and Ben Wynn; Music by Brendan Angelides, Judson Crane, Nathan Johnson, Rob Simonsen, Joseph Trapanese, Ben Wynn, Jeremy Zuckerman; Music Supervisor Julianne Jordan; Casting by Mary Vernieu and Bret Howe; Cast: Byron – Brandon Santana, Fang – Zaya Ribeiro. About Sphere: Sphere is a next-generation entertainment medium that is redefining the future of live entertainment. A venue where the foremost artists, creators, and technologists will create extraordinary experiences that take storytelling to a new level and transport audiences to places both real and imagined. The venue will host original Sphere Experiences from leading Hollywood directors; concerts and residencies from the world's biggest artists; and premier marquee events. The first Sphere venue opened in Las Vegas in September 2023, and is a new Las Vegas landmark, powered by cutting-edge technologies that ignite the senses and enable audiences to share experiences at a never-before-seen scale.

Read More

Media and Broadcasting

Zynga’s Socialpoint Studio Launches Top Troops Worldwide

Business Wire | October 10, 2023

Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software (NASDAQ: TTWO), today announced that its studio, Socialpoint, launched Top Troops, a new mobile game that blends mobile strategy, RPG, and merge mechanics to create a thrilling medieval fantasy adventure of combat and conquest. Top Troops transports players into the colorful Kingdom of King’s Bay as two feuding brothers lead their squads into colossal battles of good versus evil. Players are challenged to merge and battle their way to victory, utilizing endless combinations of strategies to create powerful squad-based armies. Each unit type, from Ninja Moles to Imperial Elves, can be leveled-up and combined strategically to create the perfect army for any challenge. Every choice that players make will determine the fate of their conquests. “Top Troops is a bold new step into the merge-and-battle genre that combines the best of both worlds with strategic gameplay," said Akshay Bharadwaj, Head of Socialpoint. “We invite players to unleash their inner commander by building powerful empires and leading assassins, necromancer rats, and mermen into combat. With its innovative gameplay and colorful universe, Top Troops is sure to appeal to fans who want the fun and excitement of tactical conquests.” “From the early days of our collaboration with Socialpoint to today’s launch, we are thrilled to finally bring Top Troops to life,” said Yaron Leyvand, Executive Vice President of Games at Zynga. “Top Troops is Socialpoint’s first worldwide launch under the Zynga label following our 2022 combination with Take-Two Interactive. Combining Zynga’s expertise and resources with Socialpoint’s success in mobile development and live operations, Top Troops will help to usher in a new phase of growth for our partner studio. This is just the beginning of what’s possible when you bring together the best minds from both teams to create a dynamic and vibrant game.” Game Features: Build your army: Merge and level-up your troops to grow and upgrade your units; Dominate your enemy: Lead your army into epic, massive battles where strategy and power win the day; Save the kingdom: Reclaim lost land where you can train, interact with your troops, and farm resources for further expansion; Strategize your victory: Master deck building strategies to create the strongest army for varied foes; Game Modes: Campaign and Player vs. Player. About Zynga Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned label of Take-Two Interactive Software, Inc. With a massive global reach in more than 175 countries and regions, the combined diverse portfolio of popular game franchises has been downloaded more than 6 billion times on mobile, including CSR Racing™, Dragon City™, Empires & Puzzles™, FarmVille™, Golf Rival™, Hair Challenge™, Harry Potter: Puzzles & Spells™, High Heels!™, Merge Dragons!™, Merge Magic!™, Monster Legends™, Toon Blast™, Top Eleven™, Toy Blast™, Two Dots™, Words With Friends™, and Zynga Poker™. Zynga is also an industry-leading next-generation platform with the ability to optimize programmatic advertising and yields at scale with Chartboost, a leading mobile advertising and monetization platform. Founded in 2007, Zynga is headquartered in California with locations in North America, Europe, and Asia. About Take-Two Interactive Software, Inc Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, publisher, and marketer of interactive entertainment for consumers around the globe. The Company develops, operates, and publishes products principally through Rockstar Games, 2K, Private Division, and Zynga. Our products are currently designed for console gaming systems, PC, and mobile, including smartphones and tablets, and are delivered through physical retail, digital download, online platforms, and cloud streaming services. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO.

Read More

Events