Discover the Biggest Trends in Fashion for 2021

June 1, 2021 | 27 views

The fashion industry has evolved in a number of ways over the past year.While the lockdown lifestyle has played a huge role in shaping the future ofthe industry, we’ve also found fresh fashion trends that are inspired bycelebrity culture and societal shifts.

Spotlight

YMU Group

Founded in 1984, YMU Group (formerly JGG) is a leading talent management company for clients in Sport, Music and Entertainment. With offices in LA, London, Washington, New York and Manchester, we are committed to providing emotionally and financially intelligent career advice to elite clients across the world.Tailored to every client's needs and career goals, we draw on our collective skills and experience to offer a depth of knowledge that separates us from our competitors.

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MEDIA AND BROADCASTING

Discord: A Novel Medium for B2B Marketing

Article | June 14, 2021

Discord is a real-time chat platform where anyone with a community can interact. Users can talk to others in the community on special channels and get invites to join different servers. Many people prefer to reach out to online customers through social media, but messaging apps like Discord have 20% more monthly active users than traditional social media platforms. (Business Insider) Discord generates revenue through premium subscriptions and game distribution. It does not use advertisements. However, it can help marketers through its community that grows with video, voice, text communication and more. Let us look at how: Helps Build a Moderated Community You can set up a Discord server as a moderated social discussion platform. Create different channels based on your audience’s preference and allow them to bond. And as your community grows, so will the popularity of your business. Word-of-mouth marketing is still very effective. Connects Your Brand with Like-minded Audience You can also meet others who share your interests on various Discord servers. When you know what you're looking for, finding relevant servers is simple. Check with your team members, and your community, and join those groups. There, you'll meet other business owners and pursue collaboration opportunities. Allows Sharing Relevant Industry Content Share your website articles and other industry updates on Discord. You can take the advantage of your employees’ social media presence because they are linked to a single server. They'll spread the word about the articles through other Discord servers and their personal social media accounts. It will assist you in gaining authority among your target audience. Another way to market your company is to post branded memes, GIFs, and funny screenshots. Helps Offer Great Customer Service People expect prompt service, and because Discord delivers messages in real-time, you can address issues as they arise. You can easily send direct messages to members and have private conversations with them. Parting Words Although Discord is primarily a messaging app for individuals, it also has many advantages for B2B marketing. Discord is ideal for community management and true engagement.

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MEDIA AND BROADCASTING

B2B Movie Placements: What to Expect?

Article | May 21, 2021

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

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MEDIA AND BROADCASTING

Branded Entertainment in B2B: Why is it Important?

Article | June 4, 2021

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

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SOLUTIONS,BUSINESS

Driving ROI of Your B2B Marketing with Entertainment

Article | July 7, 2022

B2B companies are harnessing entertainment to drive their marketing ROI. They are using strategies that meet the changing needs of B2B customers and take advantage of how technology is improving. Let us examine the top five entertainment marketing strategies that can get engagement for your B2B content: On-Demand Content Rules B2B corporate Salesforce recently announced a new streaming service—Salesforce+—that exclusively caters to businesses. If you want to try something like this, you don’t need to create a new streaming platform. Instead, you can use your social media accounts to share unique content that your target audience will find interesting. Presentation Shouldn’t Be a Priority Your B2B audience isn’t any different from the audience that consumes basic TikTok videos, reality TV shows, or YouTube clips that don’t have the best scripts. Any grippingly human content presented on popular channels of entertainment appeals to the viewer and can influence their buying decisions. Harness User-generated Content Harness user-generated content like videos, reviews, and testimonials. When your customer tells your brand’s story or how your brand helped them solve their problems, the content is engaging and authentic for your prospects and influences their purchase decisions. Additionally, such content receives high engagement and improves your brand’s reputation. Relevance Wins Hearts If the content you are producing is entertaining and engaging, addresses the pain points and demands of your target audience, and is timed perfectly to match the dynamic market needs, your prospects might relate to your brand better and avail your product or services. Create Immersive Experiences Through Events With the help of experience experts Boost Experiential, Google created an Event Series to target small businesses in the U.S. They led a nationwide initiative to offer educational seminars and coaching to small businesses. They held events in 50 states and introduced Google’s tools to thousands of business owners. As a result, they have got more than 50, 000 small businesses online. Entertainment Could Be a B2B Trend for 2022 Create valuable, memorable, entertaining, and engaging content addressing customer pain points. Make it available to your target audience through popular channels like streaming sites, social media, webinars, live events and more to get your marketing ROI.

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Spotlight

YMU Group

Founded in 1984, YMU Group (formerly JGG) is a leading talent management company for clients in Sport, Music and Entertainment. With offices in LA, London, Washington, New York and Manchester, we are committed to providing emotionally and financially intelligent career advice to elite clients across the world.Tailored to every client's needs and career goals, we draw on our collective skills and experience to offer a depth of knowledge that separates us from our competitors.

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TECHNOLOGIES,MEDIA AND BROADCASTING

Optoma Debuts Short Throw, Low Latency, 4K UHD Home Entertainment and Gaming Projector

Optoma Technology, Inc. | September 26, 2022

Optoma, the No. 1 4K UHD and DLP® projection brand worldwide and in the Americas,* introduced the Optoma UHD35STx, a short throw, low latency, true 4K UHD home entertainment and gaming projector following Optoma's award-winning UHD35** and a step up to the popular GT1080HDRx.The Optoma UHD35STx delivers a 0.5:1 short throw alternative while integrating all the features of the UHD35 – including high brightness, razor sharp image quality, and ultra-low input lag. With the short throw lens, consumers can enjoy up to 100-inch images from less than four feet away from the screen, allowing for optimal big-screen viewing and easy set-up in a variety of home settings from smaller gaming rooms to apartments. The input responses of the UHD35STx and UHD35 are unparalleled in consumer projection today, with Enhanced Gaming Mode delivering an ultra-low input lag of 4ms, resulting in unmatched visual fluidity. UHD35STx Key Features: Resolution: 4K UHD (3840 x 2160) Lumens: 3,600 lumens Contrast: 1,000,000:1 Color: REC.709, DCI-P3 wide color gamut Built-in Enhanced Gaming Mode with 16ms response time in 4K at 60Hz and 4ms in 1080P at 240Hz The Optoma UHD35STx is available for purchase through Optoma authorized dealers for an estimated street price of $1,749. DLP is a registered trademark of Texas Instruments. No.1 4K UHD Brand Worldwide Data source: PMA Research: Worldwide Projector Census, Y2021 / Q1-Q2, 2022. No.1 DLP Brand Worldwide Data source: PMA Research: Worldwide Projector Census, Y2021 / Q1-Q2, 2022 for projectors +1000 lumens No.1 4K UHD Brand in Americas Data source: PMA Research: Worldwide Projector Census, Y2021 / Q1-Q2, 2022 No.1 DLP Brand in Americas Data source: PMA Research: Worldwide Projector Census, Y2021/ Q1-Q2, 2022 for projectors + 500 lumens The Optoma UHD35 was honored as a winner of ProjectorCentral's 2021 Best of the Year Awards, ProjectorCentral's 2021 Projection Expo Best of Show Awards, and Esquire's 2021 Gaming Awards. About Optoma Technology, Inc. Optoma combines cutting-edge technology and innovation to deliver remarkable visual display products designed to connect audiences with engaging video experiences. From the company's ProScene projectors and Creative Touch interactive flat panel displays, to LED displays, Optoma's suite of products can meet the demands of nearly any professional environment, including conference rooms and classrooms, digital signage, corporate, houses of worship, retail, simulation environments and control rooms. Optoma Technology is the U.S. headquarters for The Optoma Group, with continental headquarters also in Europe and Asia.

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TECHNOLOGIES,MEDIA AND BROADCASTING

Epson Adds New Home Cinema 2350 Smart Gaming Projector to Top-Selling Lineup

Epson | September 26, 2022

Built for the community of gamers craving a bigger, more immersive gameplay experience, Epson today unveiled the new Home Cinema 2350 4K PRO-UHD®1 3-Chip 3LCD Smart Gaming Projector. Equipped with proprietary 4K PRO-UHD1 technology, HDR10,2 1080p resolution with 120Hz refresh rate, and input lag times under 20 milliseconds, the Home Cinema 2350 creates an immersive gaming experience in almost any setting – whether friendly or competitive. With 2,800 lumens of color and white brightness,3 the Home Cinema 2350 offers stunning images and color accuracy in a variety of lighting conditions for late-night or all-day gaming sessions. "Leveling up the gaming scene, the new Home Cinema 2350 offers a powerful set of features in a compact form factor, including industry-leading input lag time performance, incredibly bright image and support for immersive 4K content, along with an epic projected image size up to 500-inches for engaging experiences that will make players feel as though they are in world Building off of Epson's top-selling Home Cinema 2000-series projector line, the Home Cinema 2350 is a versatile and powerful solution for enjoying your favorite streaming and gaming content on a big screen." -Fernando Tamashiro, product manager, Epson America, Inc With a compact design that offers flexible lens shift capabilities for setup and portability, the Home Cinema 2350 makes it possible to take big-screen gaming and entertainment virtually anywhere. Adding on a convenient all-in-one sound solution, the Home Cinema 2350 features an integrated 10 W bass-reflex speaker and allows for multiple audio options. The projector also includes built-in Android-TV®4 to easily stream your favorite Twitch and YouTube™ gaming channels, or switch to a movie night with access to Netflix, Amazon Prime Video, Disney+, HBO Max™, Hulu and more.5 Additional features include: 4K PRO-UHD1 — An amazing 4K experience utilizing advanced processing for resolution enhancement, color and image processing; HDR102 and HLG support produce an extraordinary range of color and detail in both bright and dark scenes Capable of Supporting 120 FPS Games – Competitive gaming performance at 1080p resolution with 120 Hz refresh rate or smooth 4K PRO-UHD1 HDR2 gaming performance up to 60 Hz Best-in-Class Color Brightness6 — Advanced 3-chip 3LCD technology displays 100 percent of the RGB color signal for every frame, allowing for outstanding color accuracy while maintaining excellent color brightness without any distracting "rainbowing" or "color brightness" issues seen with other projection technologies Smart Streaming Capability — Latest Android TV4 interface with a simple-to-use remote – including voice search with built-in Google Assistant™; watch all your favorite streaming channels including Netflix, Amazon Prime Video, Hulu, Disney+, HBO Max, YouTube and more; even stream live TV with apps like YouTube TV™5 Integrated Audio Technologies — Built-in 10 W bass-reflex speaker, plus Bluetooth wireless audio device support,7 provide a number of audio options Lens Shift Capability for Flexible Installation — +/- 60 percent vertical lens shift allows for incredible flexibility when installing the projector on tables, bookshelves, ceilings and more Availability The Home Cinema 2350 4K PRO-UHD1 3-Chip 3LCD Smart Gaming Projector (MSRP $1,299) is now available through the Epson online store and select retailers. The Home Cinema 2350 comes equipped with a two-year limited projector warranty and 90-day lamp, and two-business-day replacement with free shipping. About Epson Epson is a global technology leader dedicated to co-creating sustainability and enriching communities by leveraging its efficient, compact, and precision technologies and digital technologies to connect people, things, and information. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson's goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.

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TECHNOLOGIES,MEDIA AND BROADCASTING

FreeWheel and Comscore Launch Advanced Connected TV Contextual Targeting Capabilities on FreeWheel’s Demand-Side Platform Beeswax

FreeWheel and Comscore | September 30, 2022

FreeWheel and Comscore announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheel’s demand-side platform, Beeswax. Media buyers using the Beeswax platform now have access to Comscore’s Predictive Audiences and CTV brand protection offering. The new offering will help marketers more easily identify valuable impressions and reach the right viewers in a privacy-forward manner across a fragmented premium video ecosystem.“This launch signifies a significant step forward for CTV advertising, as we continue to work alongside key industry partners to make programmatic CTV buying a more flexible, scalable and effective experience,” said Soo Jin Oh, Chief Strategy Officer, FreeWheel. Comscore has the technology, profile data, and scale that Beeswax clients need to target their audiences within relevant content on premium CTV inventory. And, with these capabilities built directly into the Beeswax platform, it’s now easier than ever for buyers to connect with their desired audiences in a brand safe environment. The partnership was developed in response to increasing demand from clients for more contextual advertising solutions built for scale and certainty. Investment in contextual advertising across the industry has grown 21% year-over-year, as advertisers seek to better understand the content where they are buying programmatically, according to an IAB study. Accordingly, Beeswax clients are able to leverage Comscore’s taxonomy of attributes, which include Predictive Audiences, contextually driven audiences that cover all major industry verticals, bolstered by FreeWheel’s advanced technology. The new contextual targeting offering is backed by Comscore’s contextual engine, which profiles hundreds of thousands of topics to provide a highly accurate appraisal of 1,700+ Predictive Audiences, content suitability and brand safety risks. Beeswax users can customize settings based on their unique needs to ensure contextual relevancy and brand safety filters along with cookie-free audience targeting are applied according to the needs of each campaign. “In today’s landscape, the industry calls for a cohesive way for advertisers to reach their target audiences at scale across all screens, We are confident that with FreeWheel’s state-of-the-art technology and Comscore’s innovative CTV brand safety and unique-to-market Predictive Audiences, we will both be able to better support our clients in achieving campaign KPIs.” -Rachel Gantz, General Manager, Activation Solutions at Comscore Moving forward, FreeWheel will continue developing solutions and building partnerships to optimize the experience for Beeswax users, including those focusing on CTV buying. About FreeWheel FreeWheel empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We provide the technology, data enablement, and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types and all sales channels, in order to ensure the ultimate goal – results for marketers. With offices in New York, San Francisco, Chicago, London, Paris, Beijing and across the global, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information, please visit https://www.freewheel.com/ and follow us on Twitter and LinkedIn. About Comscore Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.

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TECHNOLOGIES,MEDIA AND BROADCASTING

Optoma Debuts Short Throw, Low Latency, 4K UHD Home Entertainment and Gaming Projector

Optoma Technology, Inc. | September 26, 2022

Optoma, the No. 1 4K UHD and DLP® projection brand worldwide and in the Americas,* introduced the Optoma UHD35STx, a short throw, low latency, true 4K UHD home entertainment and gaming projector following Optoma's award-winning UHD35** and a step up to the popular GT1080HDRx.The Optoma UHD35STx delivers a 0.5:1 short throw alternative while integrating all the features of the UHD35 – including high brightness, razor sharp image quality, and ultra-low input lag. With the short throw lens, consumers can enjoy up to 100-inch images from less than four feet away from the screen, allowing for optimal big-screen viewing and easy set-up in a variety of home settings from smaller gaming rooms to apartments. The input responses of the UHD35STx and UHD35 are unparalleled in consumer projection today, with Enhanced Gaming Mode delivering an ultra-low input lag of 4ms, resulting in unmatched visual fluidity. UHD35STx Key Features: Resolution: 4K UHD (3840 x 2160) Lumens: 3,600 lumens Contrast: 1,000,000:1 Color: REC.709, DCI-P3 wide color gamut Built-in Enhanced Gaming Mode with 16ms response time in 4K at 60Hz and 4ms in 1080P at 240Hz The Optoma UHD35STx is available for purchase through Optoma authorized dealers for an estimated street price of $1,749. DLP is a registered trademark of Texas Instruments. No.1 4K UHD Brand Worldwide Data source: PMA Research: Worldwide Projector Census, Y2021 / Q1-Q2, 2022. No.1 DLP Brand Worldwide Data source: PMA Research: Worldwide Projector Census, Y2021 / Q1-Q2, 2022 for projectors +1000 lumens No.1 4K UHD Brand in Americas Data source: PMA Research: Worldwide Projector Census, Y2021 / Q1-Q2, 2022 No.1 DLP Brand in Americas Data source: PMA Research: Worldwide Projector Census, Y2021/ Q1-Q2, 2022 for projectors + 500 lumens The Optoma UHD35 was honored as a winner of ProjectorCentral's 2021 Best of the Year Awards, ProjectorCentral's 2021 Projection Expo Best of Show Awards, and Esquire's 2021 Gaming Awards. About Optoma Technology, Inc. Optoma combines cutting-edge technology and innovation to deliver remarkable visual display products designed to connect audiences with engaging video experiences. From the company's ProScene projectors and Creative Touch interactive flat panel displays, to LED displays, Optoma's suite of products can meet the demands of nearly any professional environment, including conference rooms and classrooms, digital signage, corporate, houses of worship, retail, simulation environments and control rooms. Optoma Technology is the U.S. headquarters for The Optoma Group, with continental headquarters also in Europe and Asia.

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TECHNOLOGIES,MEDIA AND BROADCASTING

Epson Adds New Home Cinema 2350 Smart Gaming Projector to Top-Selling Lineup

Epson | September 26, 2022

Built for the community of gamers craving a bigger, more immersive gameplay experience, Epson today unveiled the new Home Cinema 2350 4K PRO-UHD®1 3-Chip 3LCD Smart Gaming Projector. Equipped with proprietary 4K PRO-UHD1 technology, HDR10,2 1080p resolution with 120Hz refresh rate, and input lag times under 20 milliseconds, the Home Cinema 2350 creates an immersive gaming experience in almost any setting – whether friendly or competitive. With 2,800 lumens of color and white brightness,3 the Home Cinema 2350 offers stunning images and color accuracy in a variety of lighting conditions for late-night or all-day gaming sessions. "Leveling up the gaming scene, the new Home Cinema 2350 offers a powerful set of features in a compact form factor, including industry-leading input lag time performance, incredibly bright image and support for immersive 4K content, along with an epic projected image size up to 500-inches for engaging experiences that will make players feel as though they are in world Building off of Epson's top-selling Home Cinema 2000-series projector line, the Home Cinema 2350 is a versatile and powerful solution for enjoying your favorite streaming and gaming content on a big screen." -Fernando Tamashiro, product manager, Epson America, Inc With a compact design that offers flexible lens shift capabilities for setup and portability, the Home Cinema 2350 makes it possible to take big-screen gaming and entertainment virtually anywhere. Adding on a convenient all-in-one sound solution, the Home Cinema 2350 features an integrated 10 W bass-reflex speaker and allows for multiple audio options. The projector also includes built-in Android-TV®4 to easily stream your favorite Twitch and YouTube™ gaming channels, or switch to a movie night with access to Netflix, Amazon Prime Video, Disney+, HBO Max™, Hulu and more.5 Additional features include: 4K PRO-UHD1 — An amazing 4K experience utilizing advanced processing for resolution enhancement, color and image processing; HDR102 and HLG support produce an extraordinary range of color and detail in both bright and dark scenes Capable of Supporting 120 FPS Games – Competitive gaming performance at 1080p resolution with 120 Hz refresh rate or smooth 4K PRO-UHD1 HDR2 gaming performance up to 60 Hz Best-in-Class Color Brightness6 — Advanced 3-chip 3LCD technology displays 100 percent of the RGB color signal for every frame, allowing for outstanding color accuracy while maintaining excellent color brightness without any distracting "rainbowing" or "color brightness" issues seen with other projection technologies Smart Streaming Capability — Latest Android TV4 interface with a simple-to-use remote – including voice search with built-in Google Assistant™; watch all your favorite streaming channels including Netflix, Amazon Prime Video, Hulu, Disney+, HBO Max, YouTube and more; even stream live TV with apps like YouTube TV™5 Integrated Audio Technologies — Built-in 10 W bass-reflex speaker, plus Bluetooth wireless audio device support,7 provide a number of audio options Lens Shift Capability for Flexible Installation — +/- 60 percent vertical lens shift allows for incredible flexibility when installing the projector on tables, bookshelves, ceilings and more Availability The Home Cinema 2350 4K PRO-UHD1 3-Chip 3LCD Smart Gaming Projector (MSRP $1,299) is now available through the Epson online store and select retailers. The Home Cinema 2350 comes equipped with a two-year limited projector warranty and 90-day lamp, and two-business-day replacement with free shipping. About Epson Epson is a global technology leader dedicated to co-creating sustainability and enriching communities by leveraging its efficient, compact, and precision technologies and digital technologies to connect people, things, and information. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson's goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.

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TECHNOLOGIES,MEDIA AND BROADCASTING

FreeWheel and Comscore Launch Advanced Connected TV Contextual Targeting Capabilities on FreeWheel’s Demand-Side Platform Beeswax

FreeWheel and Comscore | September 30, 2022

FreeWheel and Comscore announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheel’s demand-side platform, Beeswax. Media buyers using the Beeswax platform now have access to Comscore’s Predictive Audiences and CTV brand protection offering. The new offering will help marketers more easily identify valuable impressions and reach the right viewers in a privacy-forward manner across a fragmented premium video ecosystem.“This launch signifies a significant step forward for CTV advertising, as we continue to work alongside key industry partners to make programmatic CTV buying a more flexible, scalable and effective experience,” said Soo Jin Oh, Chief Strategy Officer, FreeWheel. Comscore has the technology, profile data, and scale that Beeswax clients need to target their audiences within relevant content on premium CTV inventory. And, with these capabilities built directly into the Beeswax platform, it’s now easier than ever for buyers to connect with their desired audiences in a brand safe environment. The partnership was developed in response to increasing demand from clients for more contextual advertising solutions built for scale and certainty. Investment in contextual advertising across the industry has grown 21% year-over-year, as advertisers seek to better understand the content where they are buying programmatically, according to an IAB study. Accordingly, Beeswax clients are able to leverage Comscore’s taxonomy of attributes, which include Predictive Audiences, contextually driven audiences that cover all major industry verticals, bolstered by FreeWheel’s advanced technology. The new contextual targeting offering is backed by Comscore’s contextual engine, which profiles hundreds of thousands of topics to provide a highly accurate appraisal of 1,700+ Predictive Audiences, content suitability and brand safety risks. Beeswax users can customize settings based on their unique needs to ensure contextual relevancy and brand safety filters along with cookie-free audience targeting are applied according to the needs of each campaign. “In today’s landscape, the industry calls for a cohesive way for advertisers to reach their target audiences at scale across all screens, We are confident that with FreeWheel’s state-of-the-art technology and Comscore’s innovative CTV brand safety and unique-to-market Predictive Audiences, we will both be able to better support our clients in achieving campaign KPIs.” -Rachel Gantz, General Manager, Activation Solutions at Comscore Moving forward, FreeWheel will continue developing solutions and building partnerships to optimize the experience for Beeswax users, including those focusing on CTV buying. About FreeWheel FreeWheel empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We provide the technology, data enablement, and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types and all sales channels, in order to ensure the ultimate goal – results for marketers. With offices in New York, San Francisco, Chicago, London, Paris, Beijing and across the global, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information, please visit https://www.freewheel.com/ and follow us on Twitter and LinkedIn. About Comscore Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.

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