TECHNOLOGIES,MEDIA AND BROADCASTING
Optoma Technology, Inc. | September 26, 2022
Optoma, the No. 1 4K UHD and DLP® projection brand worldwide and in the Americas,* introduced the Optoma UHD35STx, a short throw, low latency, true 4K UHD home entertainment and gaming projector following Optoma's award-winning UHD35** and a step up to the popular GT1080HDRx.The Optoma UHD35STx delivers a 0.5:1 short throw alternative while integrating all the features of the UHD35 – including high brightness, razor sharp image quality, and ultra-low input lag. With the short throw lens, consumers can enjoy up to 100-inch images from less than four feet away from the screen, allowing for optimal big-screen viewing and easy set-up in a variety of home settings from smaller gaming rooms to apartments.
The input responses of the UHD35STx and UHD35 are unparalleled in consumer projection today, with Enhanced Gaming Mode delivering an ultra-low input lag of 4ms, resulting in unmatched visual fluidity.
UHD35STx Key Features:
Resolution: 4K UHD (3840 x 2160)
Lumens: 3,600 lumens
Color: REC.709, DCI-P3 wide color gamut
Built-in Enhanced Gaming Mode with 16ms response time in 4K at 60Hz and 4ms in 1080P at 240Hz
The Optoma UHD35STx is available for purchase through Optoma authorized dealers for an estimated street price of $1,749.
DLP is a registered trademark of Texas Instruments.
No.1 4K UHD Brand Worldwide
Data source: PMA Research: Worldwide Projector Census, Y2021 / Q1-Q2, 2022.
No.1 DLP Brand Worldwide
Data source: PMA Research: Worldwide Projector Census, Y2021 / Q1-Q2, 2022 for projectors +1000 lumens
No.1 4K UHD Brand in Americas
Data source: PMA Research: Worldwide Projector Census, Y2021 / Q1-Q2, 2022
No.1 DLP Brand in Americas
Data source: PMA Research: Worldwide Projector Census, Y2021/ Q1-Q2, 2022 for projectors + 500 lumens The Optoma UHD35 was honored as a winner of ProjectorCentral's 2021 Best of the Year Awards, ProjectorCentral's 2021 Projection Expo Best of Show Awards, and Esquire's 2021 Gaming Awards.
About Optoma Technology, Inc.
Optoma combines cutting-edge technology and innovation to deliver remarkable visual display products designed to connect audiences with engaging video experiences. From the company's ProScene projectors and Creative Touch interactive flat panel displays, to LED displays, Optoma's suite of products can meet the demands of nearly any professional environment, including conference rooms and classrooms, digital signage, corporate, houses of worship, retail, simulation environments and control rooms. Optoma Technology is the U.S. headquarters for The Optoma Group, with continental headquarters also in Europe and Asia.
TECHNOLOGIES,MEDIA AND BROADCASTING
Epson | September 26, 2022
Built for the community of gamers craving a bigger, more immersive gameplay experience, Epson today unveiled the new Home Cinema 2350 4K PRO-UHD®1 3-Chip 3LCD Smart Gaming Projector. Equipped with proprietary 4K PRO-UHD1 technology, HDR10,2 1080p resolution with 120Hz refresh rate, and input lag times under 20 milliseconds, the Home Cinema 2350 creates an immersive gaming experience in almost any setting – whether friendly or competitive. With 2,800 lumens of color and white brightness,3 the Home Cinema 2350 offers stunning images and color accuracy in a variety of lighting conditions for late-night or all-day gaming sessions.
"Leveling up the gaming scene, the new Home Cinema 2350 offers a powerful set of features in a compact form factor, including industry-leading input lag time performance, incredibly bright image and support for immersive 4K content, along with an epic projected image size up to 500-inches for engaging experiences that will make players feel as though they are in world Building off of Epson's top-selling Home Cinema 2000-series projector line, the Home Cinema 2350 is a versatile and powerful solution for enjoying your favorite streaming and gaming content on a big screen."
-Fernando Tamashiro, product manager, Epson America, Inc
With a compact design that offers flexible lens shift capabilities for setup and portability, the Home Cinema 2350 makes it possible to take big-screen gaming and entertainment virtually anywhere. Adding on a convenient all-in-one sound solution, the Home Cinema 2350 features an integrated 10 W bass-reflex speaker and allows for multiple audio options. The projector also includes built-in Android-TV®4 to easily stream your favorite Twitch and YouTube™ gaming channels, or switch to a movie night with access to Netflix, Amazon Prime Video, Disney+, HBO Max™, Hulu and more.5
Additional features include:
4K PRO-UHD1 — An amazing 4K experience utilizing advanced processing for resolution enhancement, color and image processing; HDR102 and HLG support produce an extraordinary range of color and detail in both bright and dark scenes
Capable of Supporting 120 FPS Games – Competitive gaming performance at 1080p resolution with 120 Hz refresh rate or smooth 4K PRO-UHD1 HDR2 gaming performance up to 60 Hz
Best-in-Class Color Brightness6 — Advanced 3-chip 3LCD technology displays 100 percent of the RGB color signal for every frame, allowing for outstanding color accuracy while maintaining excellent color brightness without any distracting "rainbowing" or "color brightness" issues seen with other projection technologies
Smart Streaming Capability — Latest Android TV4 interface with a simple-to-use remote – including voice search with built-in Google Assistant™; watch all your favorite streaming channels including Netflix, Amazon Prime Video, Hulu, Disney+, HBO Max, YouTube and more; even stream live TV with apps like YouTube TV™5
Integrated Audio Technologies — Built-in 10 W bass-reflex speaker, plus Bluetooth wireless audio device support,7 provide a number of audio options
Lens Shift Capability for Flexible Installation — +/- 60 percent vertical lens shift allows for incredible flexibility when installing the projector on tables, bookshelves, ceilings and more
The Home Cinema 2350 4K PRO-UHD1 3-Chip 3LCD Smart Gaming Projector (MSRP $1,299) is now available through the Epson online store and select retailers. The Home Cinema 2350 comes equipped with a two-year limited projector warranty and 90-day lamp, and two-business-day replacement with free shipping.
Epson is a global technology leader dedicated to co-creating sustainability and enriching communities by leveraging its efficient, compact, and precision technologies and digital technologies to connect people, things, and information. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson's goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.
TECHNOLOGIES,MEDIA AND BROADCASTING
FreeWheel and Comscore | September 30, 2022
FreeWheel and Comscore announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheel’s demand-side platform, Beeswax. Media buyers using the Beeswax platform now have access to Comscore’s Predictive Audiences and CTV brand protection offering. The new offering will help marketers more easily identify valuable impressions and reach the right viewers in a privacy-forward manner across a fragmented premium video ecosystem.“This launch signifies a significant step forward for CTV advertising, as we continue to work alongside key industry partners to make programmatic CTV buying a more flexible, scalable and effective experience,” said Soo Jin Oh, Chief Strategy Officer, FreeWheel. Comscore has the technology, profile data, and scale that Beeswax clients need to target their audiences within relevant content on premium CTV inventory. And, with these capabilities built directly into the Beeswax platform, it’s now easier than ever for buyers to connect with their desired audiences in a brand safe environment.
The partnership was developed in response to increasing demand from clients for more contextual advertising solutions built for scale and certainty. Investment in contextual advertising across the industry has grown 21% year-over-year, as advertisers seek to better understand the content where they are buying programmatically, according to an IAB study. Accordingly, Beeswax clients are able to leverage Comscore’s taxonomy of attributes, which include Predictive Audiences, contextually driven audiences that cover all major industry verticals, bolstered by FreeWheel’s advanced technology.
The new contextual targeting offering is backed by Comscore’s contextual engine, which profiles hundreds of thousands of topics to provide a highly accurate appraisal of 1,700+ Predictive Audiences, content suitability and brand safety risks. Beeswax users can customize settings based on their unique needs to ensure contextual relevancy and brand safety filters along with cookie-free audience targeting are applied according to the needs of each campaign.
“In today’s landscape, the industry calls for a cohesive way for advertisers to reach their target audiences at scale across all screens, We are confident that with FreeWheel’s state-of-the-art technology and Comscore’s innovative CTV brand safety and unique-to-market Predictive Audiences, we will both be able to better support our clients in achieving campaign KPIs.”
-Rachel Gantz, General Manager, Activation Solutions at Comscore
Moving forward, FreeWheel will continue developing solutions and building partnerships to optimize the experience for Beeswax users, including those focusing on CTV buying.
FreeWheel empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We provide the technology, data enablement, and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types and all sales channels, in order to ensure the ultimate goal – results for marketers. With offices in New York, San Francisco, Chicago, London, Paris, Beijing and across the global, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information, please visit https://www.freewheel.com/ and follow us on Twitter and LinkedIn.
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.