Does VR have a future, and what does it hold?

March 20, 2019

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It’s an exciting time for virtual reality. After a cooling-off period following the molten hot start VR had, we’re starting to see companies settling in for the long haul. That means continuing investment, especially in the hardware platforms themselves, and the fruit of those investments is starting to ripen. The announcement and early demos of Oculus Quest have cemented standalone, wireless headsets as a viable path forward for VR in terms of accessibility and a low barrier of entry.

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DIGITAL MEDIA 360

DIGITAL MEDIA 360™ Develops Deeper Levels of Engagement Between Brands and Audiences Delivering Direct-to-Consumer (D2C) Strategies and Solutions - "CONNECTING BRANDS WITH FANS©"​.DIGITAL MEDIA 360™ Utilizes Industry-Proven Best Practices and Best-of-Breed Video Technologies and Develops, Manages as well as Deploys Cost-Effective Engaging Broadcast Quality Content and Over-the-Top (OTT) Apps Distributed Seamlessly over Amazon Fire TV, Apple TV, Roku, IOS, Android Mobile, Chromecast, SMART TV, VEWD as well as over Internet, Smartphones, and Tablets to Lower Cost of Ownership (TCO) and Maximize Revenues.

OTHER ARTICLES

Why Shares of AMC Entertainment Are Surging Today

Article | April 28, 2020

It was just two weeks ago that it looked as if the COVID-19 pandemic would push AMC into bankruptcy, as forced theater closures shut off revenue to the world's biggest cinema operator. The company also slashed its dividend, and executives all took pay cuts to help conserve cash. Investors should still be wary, even if AMC is able to open many of its theaters sooner than the mid-June date it had been eyeing.

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MEDIA AND BROADCASTING

UGC vs. Premium: Is the video valuation bubble big enough to burst?

Article | May 21, 2021

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand, independent artists are the fastest-growing sector of the music market. User-generated content (UGC) has proved a huge success during lockdown for the likes of TikTok and Roblox. The traditional brand celebrity spokesperson has ceded ground to the influencer, and even they to the micro-influencer. Content proliferation has driven increasingly niche content to niche audiences, finding smaller fan bases to resonate with instead of attempting the now nigh-impossible cut-through to mainstream popularity. This is the paradox of small: the long tail accounts for a growing share of content consumption, but the fractional economics of on-demand environments means that those in the long tail earn too little to be economically sustainable. Access to the means of distribution may have been democratised, but access to meaningful rights income has not.

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MEDIA AND BROADCASTING

The crowd still matters for live sports broadcasting

Article | June 17, 2021

At opposite sides of the globe, two top-flight international football events have kicked off over the last week. In semi-vaccinated Europe the month-long Euro 2020 tournament began on Friday June 11th, with 11 countries hosting the competition across Europe. On Sunday June 13th in Brazil (a country which had now lost nearly half a million lives to COVID-19) the 2021 Copa America kicked off, with the final taking place on July 10th2021. While Euro 2020 is taking place in front of reduced capacity crowds of fans in stadiums, the Copa America is being played behind closed doors with entire participating national delegations required to be vaccinated, and delegations limited to 65 members. Euro 2020’s official motto ‘Live it. For Real’ can be taken as a declaration of intent to host a top-flight mass sporting event as close to pre-pandemic conditions as feasibly possible. The criteria for live spectator participation for UEFA (the event organisers) was key to this. UEFA president Aleksander Čeferin confirmed the importance of live spectators at matches in an interview back in March where he stated "We have several scenarios, but the one guarantee we can make is that the option of playing any Euro 2020 match in an empty stadium is off the table. Every host must guarantee there will be fans at their games."

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MEDIA AND BROADCASTING

FILM PRODUCERS FLIP BARGAINING TABLE WITH UNIONIZING EFFORT

Article | May 21, 2021

Movie producers often find themselves negotiating with talent and crew members, and/or their production union representatives, over pay and benefits. But a group of 108 producers flipped the script Thursday in announcing they were looking to form a union of their own.Higher minimum pay and health benefits were cited as the two major reasons. While the group, called the Producers Union, boasts some heavy hitters such as Chris Moore (Manchester by the Sea) and Rebecca Green (It Follows), they made it clear that the traditional image of a Hollywood producer is misleading. Many are just getting by, project to project, looking for a breakout hit to up their quote. According to a survey released this year, 41% of producers made less than $25,000 in the pre-pandemic boom times of 2019. The Producers Union has developed a constitution with provisions for dues and diversity initiatives, with the aim of eventually negotiating a collective bargaining agreement with distributors and other film financiers. Previous efforts by producers to unionize have been thwarted by the courts and the National Labor Relations Board, according to Variety, as the NLRB saw them as supervisors and employers – which creates a high barrier to organizing.

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Spotlight

DIGITAL MEDIA 360

DIGITAL MEDIA 360™ Develops Deeper Levels of Engagement Between Brands and Audiences Delivering Direct-to-Consumer (D2C) Strategies and Solutions - "CONNECTING BRANDS WITH FANS©"​.DIGITAL MEDIA 360™ Utilizes Industry-Proven Best Practices and Best-of-Breed Video Technologies and Develops, Manages as well as Deploys Cost-Effective Engaging Broadcast Quality Content and Over-the-Top (OTT) Apps Distributed Seamlessly over Amazon Fire TV, Apple TV, Roku, IOS, Android Mobile, Chromecast, SMART TV, VEWD as well as over Internet, Smartphones, and Tablets to Lower Cost of Ownership (TCO) and Maximize Revenues.

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