Does Your OTT Service Have Too Many Moving Parts?

The sports and entertainment media industry is operating in a world of unprecedented customer choice, competition, and complexity of delivery. Consumers have more choices than ever before and they want access to content that is both live and on-demand and, most importantly, relevant to their interests.Today’s technology and adapting consumer habits are enabling this constant change like never before. New business models – like direct to consumer (D2C) streaming – are being enabled by new technologies. OTT services are popping up everywhere, ultimately giving consumers more choices in the content they consume and how they consume it. In this rapidly changing environment one key question arises: how do content owners and content rights holders adapt and thrive? 

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Inc. Magazine

Inc., the magazine for growing companies, delivers real solutions for today's innovative business builders. With information and advice covering virtually every business and management task, including marketing, sales, finding capital and managing people, Inc. helps business owners and CEOs start, run and grow their businesses.

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Media and Broadcasting, Business

Is Microsoft moving Windows Mixed Reality VR/AR towards consumers?

Article | August 4, 2022

Recently, Bill Stillwell of Xbox fame left the gaming division to join Windows Mixed Reality, to work on "world-class consumer AR/VR experiences in the Microsoft ecosystem." Interesting. For a couple of years, Microsoft couldn't resist demonstrating its unprecedented HoloLens augmented reality tech at every single event, it felt like, using Minecraft and other random Xbox properties to showcase the potential therein. Fast forward five years to 2020 and HoloLens remains firmly in the realm of big business and the military, powering next-generation training, awareness, and productivity solutions.

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Technologies, Business

Ongoing transitions in gaming industry

Article | July 20, 2022

The gaming industry is continuously evolving with current transitions derived from VR/AR, blockchain, 5G and cloud computing. The aim of this transition is to fulfill requirements of gamers such as reducing the cost of gaming, developing more immersive experience, converting tools bought in games as transferable assets, enabling gamers to play graphic intensive games on low cost devices. Currently popular games are on the go to create augmented reality versions to be played on AR headsets with their mobile phones. The google stadia platform(a platform where graphic intensive games run in data centers and gamers can play them via web browsers) has also enabled the gaming industry to eliminate the computing limitations imposed by running games in mobile devices. The only barrier in coupling both technologies to have the best of both worlds is low bandwidth of 4G which will soon be expanded when 5G rolls out in the market. TRANSITIONS IN GAMING INDUSTRY The real time game play is currently not possible for games running in data centers and being rendered on web browsers of a gamer’s device as there is latency in reflecting the character’s action on the press of a button. Such a transition will eliminate the need for highly expensive gaming consoles which has been curbing the growth rate of the gaming industry. One more concern from gamers that’s being a barrier in revenue generation for the gaming industry is that the weapons, power packs, kits and tool kits bought in any game are simply virtual and become useless when they are done with the game. The idea to buy such time bound utility becomes insensible for players. So, now the gaming industry is evaluating the option to register these buyouts in games on blockchain which can later be used as a non tangible asset by players to trade easily. The gaming theory that’s getting popularised these days will eventually leverage the AR and VR technology to transform the education industry. The idea to provide customers with user manuals running in augmented reality that can enable a non trained worker to operate the machine is also booming. Solidworks by 3Dplm is one such tool that’s heading in this direction. The transitions mentioned above are quite exciting and the way gaming industry and mentioned technologies are evolving we can expect to get our hands on such exciting gaming technology soon too at a fraction of current costs.

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Technologies, Business

Games video creators can help attract new audiences to esports, if rights holders empower them to

Article | August 3, 2022

Those who have been following MIDiA’s games coverage for a while will have seen our posts about the growth problem of esports and suggestions around putting focus on the entertainment angle, rather than just on the sports angle, in order to most effectively capitalise on the opportunity. We have known for a while that esports viewers are only a subset of the broader games-related video viewing audience.We also know that esports audiences enjoy live entertainment in general, more so than many other entertainment consumer segments. MIDiA’s Q1 2021 consumer survey enabled us to dive deeper into how this opportunity can be approached. As a part of our upcoming Esports Viewer Dossier 2021 update, we have looked at the esports viewers, in comparison to consumers who say they watch games-related videos but not esports. The former represents the current state of play, while the latter represents esports’ potential audience growth opportunity.

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Virtualization, Media and Broadcasting

B2B Movie Placements: What to Expect?

Article | July 13, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

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Spotlight

Inc. Magazine

Inc., the magazine for growing companies, delivers real solutions for today's innovative business builders. With information and advice covering virtually every business and management task, including marketing, sales, finding capital and managing people, Inc. helps business owners and CEOs start, run and grow their businesses.

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Technologies, Media and Broadcasting

HyperX in Collaboration with Influencer Valkyrae Announces Third HX3D Personalized Keycap

Businesswire | May 15, 2023

HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, today announced the HyperX x Valkyrae Limited Edition Keycap – Mika the Shiba will be available starting Friday, May 19. As the third HX3D personalized keycap drop, the HyperX x Valkyrae Limited Edition Keycap features a unique and adorable design inspired by Valkyrae's furry friend Mika. As a must-have for gamers and fans of Valkyrae and Shiba Inu dogs alike, this personalized keycap demonstrates HyperX’s continued commitment to innovation and collaboration within the gaming community. As the inspiration behind the HyperX x Valkyrae Limited Edition Keycap, Mika the Shiba Inu is now a fun keyboard accent or collectable and forever keepsake. Involved in every step of the design process and showcasing her personal touch, Valkyrae worked closely with the HyperX team to create the keycap to be included in the HyperX HX3D collection. The keycap features Mika holding a dagger in his mouth symbolizing Valkyrae’s love for swords and a red collar – a nod to 100 Thieves. “I loved bringing Mika to life as a 3D keycap with HyperX,” said Valkyrae, HyperX ambassador and influencer. " I can’t wait for everyone to see what we’ve created.” Collaborating with game developers, esports teams, content creators, influencers, and internal creative teams, HyperX plans to continue to deliver fan-friendly 3D personalized products that can be used while gaming or collected as keepsakes or cherished collectibles. HX3D 3D printed products are produced on HP Inc. 3D printers as part of the growing cooperation with HP Inc., leveraging their experience and bringing synergy, innovation and color printing skills to gaming. HyperX’s personalization products are manufactured using re-used powder nylon. Availability The HyperX x Valkyrae Limited Edition Keycap – Mika the Shiba – will be available in the U.S. only through HyperX.com starting Friday, May 19, at 9 a.m. PDT at Hyperx.com for 48 hours or until supplies last. The price for this keycap is $19.99. Be sure to catch Valkyrae’s “best friend” before Mika is gone. Once the HyperX limited edition keycaps are sold out, they won’t be available again. For more information, please visit the HX3D product page. Pricing from HyperX.com is subject to change without notice. Retailers’ pricing may vary. About HyperX For 20 years, HyperX’s mission has been to develop gaming solutions for every type of gamer and the company is consistently recognized for delivering products that provide superb comfort, aesthetics, performance, and reliability. Under the tagline of “WE’RE ALL GAMERS,” HyperX gaming headsets, keyboards, mice, USB microphones, and console accessories are the choice of everyday gamers as well as celebrity ambassadors, pro gamers, tech enthusiasts, streamers, and influencers. Visit www.hyperx.com. About HP HP Inc. is a technology company that believes one thoughtful idea has the power to change the world. Its product and service portfolio of personal systems, printers, and 3D printing solutions helps bring these ideas to life. Visit http://www.hp.com. Editor’s Note: For additional information or executive interviews, please contact Mark Tekunoff, HP Inc., 17600 Newhope Street, Fountain Valley, CA USA 92708, mark.tekunoff@hyperx.com or Hyperx_PR@hyperx.com. HyperX and the HyperX logo are registered trademarks or trademarks of HP Inc.in the U.S. and/or other countries. All registered trademarks and trademarks are property of their respective owners.

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Solutions,Business

TSN and Genius Sports Team up to Deliver NFL Playoff and Super Bowl Feeds on TSN+

TSN & Genius Sports | January 20, 2023

On January 19, 2023, TSN, a popular sports network in Canada, and Genius Sports Limited announced signing an agreement to broadcast cutting-edge NFL games on TSN+. Genius Sports, the NFL's official data partner, will power groundbreaking, augmented broadcasts during the upcoming NFL Playoffs and Super Bowl LVII. It will provide NFL fans with a revolutionary experience on TSN+. TSN+ broadcasts will feature Genius Sports' award-winning augmentation tools, including live feeds from NFL, EPL, NBA, March Madness, and more. Bell Media's largest Canadian sports network, TSN, brings viewers these unique, improved NFL feeds exclusively through TSN+. TSN+ NFL will include play-by-play data-driven insights, graphic overlays, visualizations, and more. NFL NGS data will be integrated into the live broadcast to display key player statistics such as passes completed, rushing, passing, and receiving yards, along with route trails, radar maps, and other on-field enhancements. The new direct-to-consumer streaming service, TSN+, is available on the TSN App and TSN.ca, offering fans of Canadian sports a way to enjoy more world-class games, matches, races, and events than ever before. The enhanced feeds on TSN+ are in addition to the live game coverage on CTV, CTV2, TSN, and RDS, which delivers games all over the country during all of the league's broadcast windows. Bell Media is the only company in Canada that can show NFL games on TV. Mark Locke, CEO of Genius Sports, expressed, "In partnership with TSN, we're thrilled to be powering the most advanced NFL broadcasts available through a unique marriage between our state-of-the-art technology with an innovative new platform to deliver a football first for Canadian NFL fans." He added, "The NFL Playoffs and Super Bowl are world-renowned and we're proud to be providing our full suite of broadcast augmentation tools to help bring fans closer to the action, transforming the way every play is experienced on TSN+." (Source- Business Wire) About Genius Sports The global ecosystem connecting betting, sports, and media is powered by Genius Sports' data, technology, and broadcast partnerships. Its technology in over 150 countries provides immersive solutions that enhance fan experiences for the entire sports sector. Over 400 sporting organizations trust the brand, including FIBA, NFL, EPL NCAA, NASCAR, AFA, and Liga MX. Its partners benefit from Genius Sports' cutting-edge technology, scale, and worldwide reach. About TSN With five national television feeds, TSN+, TSN.ca, TSN Radio stations, and a 5G-enabled app, TSN is Canada's Sports Leader, delivering world-class content across industry-leading platforms. The company's network has a deep and diverse roster of live sports programming. It is a part of Bell Media, a leading television, radio, digital, and out-of-home multimedia company in Canada.

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Technologies,Business

Genius Sports Awarded Ohio Sports Gaming Supplier License

Genius Sports Limited | December 21, 2022

Genius Sports Limited (NYSE:GENI) (“Genius Sports”), the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, announced that it has been granted a Sports Gaming Supplier License by the state of Ohio, Casino Control Commission.With the addition of Ohio, Genius Sports now holds 39 licenses, or equivalent, in North America across US states, territories, tribes, and Canada, providing its award-winning products and services to a wide array of clients operating within these jurisdictions. “We are honored that the state of Ohio has awarded Genius Sports its sports gaming supplier license to provide licensed sportsbooks across the Buckeye State with access to our groundbreaking NFL products and marketing services As a growing majority of U.S. states legalize sports betting, Genius Sports welcomes the opportunity to work with states like Ohio, on providing sports fans with official sports data-driven solutions to power their sportsbooks.” -Mark Locke, CEO of Genius Sports Legal sports betting will be available in Ohio beginning on January 1, 2023. About Genius Sports Genius Sports is the official data, technology and commercial partner that powers the global ecosystem connecting sports, betting and media. We are a global leader in digital sports content, technology and integrity services. Our technology is used in over 150 countries worldwide, empowering sports to capture, manage and distribute their live data and video, driving their digital transformation and enhancing their relationships with fans. We are the trusted partner to over 400 sports organizations globally, including many of the world’s largest leagues and federations such as the NFL, EPL, FIBA, NCAA, NASCAR, AFA and PGA. Genius Sports is uniquely placed through cutting-edge technology, scale and global reach to support our partners. We are more than just a technology company, we build long-term relationships with sports at all levels, helping them to control and maximize the value of their content while providing technical expertise and round-the-clock support.

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Technologies, Media and Broadcasting

HyperX in Collaboration with Influencer Valkyrae Announces Third HX3D Personalized Keycap

Businesswire | May 15, 2023

HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, today announced the HyperX x Valkyrae Limited Edition Keycap – Mika the Shiba will be available starting Friday, May 19. As the third HX3D personalized keycap drop, the HyperX x Valkyrae Limited Edition Keycap features a unique and adorable design inspired by Valkyrae's furry friend Mika. As a must-have for gamers and fans of Valkyrae and Shiba Inu dogs alike, this personalized keycap demonstrates HyperX’s continued commitment to innovation and collaboration within the gaming community. As the inspiration behind the HyperX x Valkyrae Limited Edition Keycap, Mika the Shiba Inu is now a fun keyboard accent or collectable and forever keepsake. Involved in every step of the design process and showcasing her personal touch, Valkyrae worked closely with the HyperX team to create the keycap to be included in the HyperX HX3D collection. The keycap features Mika holding a dagger in his mouth symbolizing Valkyrae’s love for swords and a red collar – a nod to 100 Thieves. “I loved bringing Mika to life as a 3D keycap with HyperX,” said Valkyrae, HyperX ambassador and influencer. " I can’t wait for everyone to see what we’ve created.” Collaborating with game developers, esports teams, content creators, influencers, and internal creative teams, HyperX plans to continue to deliver fan-friendly 3D personalized products that can be used while gaming or collected as keepsakes or cherished collectibles. HX3D 3D printed products are produced on HP Inc. 3D printers as part of the growing cooperation with HP Inc., leveraging their experience and bringing synergy, innovation and color printing skills to gaming. HyperX’s personalization products are manufactured using re-used powder nylon. Availability The HyperX x Valkyrae Limited Edition Keycap – Mika the Shiba – will be available in the U.S. only through HyperX.com starting Friday, May 19, at 9 a.m. PDT at Hyperx.com for 48 hours or until supplies last. The price for this keycap is $19.99. Be sure to catch Valkyrae’s “best friend” before Mika is gone. Once the HyperX limited edition keycaps are sold out, they won’t be available again. For more information, please visit the HX3D product page. Pricing from HyperX.com is subject to change without notice. Retailers’ pricing may vary. About HyperX For 20 years, HyperX’s mission has been to develop gaming solutions for every type of gamer and the company is consistently recognized for delivering products that provide superb comfort, aesthetics, performance, and reliability. Under the tagline of “WE’RE ALL GAMERS,” HyperX gaming headsets, keyboards, mice, USB microphones, and console accessories are the choice of everyday gamers as well as celebrity ambassadors, pro gamers, tech enthusiasts, streamers, and influencers. Visit www.hyperx.com. About HP HP Inc. is a technology company that believes one thoughtful idea has the power to change the world. Its product and service portfolio of personal systems, printers, and 3D printing solutions helps bring these ideas to life. Visit http://www.hp.com. Editor’s Note: For additional information or executive interviews, please contact Mark Tekunoff, HP Inc., 17600 Newhope Street, Fountain Valley, CA USA 92708, mark.tekunoff@hyperx.com or Hyperx_PR@hyperx.com. HyperX and the HyperX logo are registered trademarks or trademarks of HP Inc.in the U.S. and/or other countries. All registered trademarks and trademarks are property of their respective owners.

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Solutions,Business

TSN and Genius Sports Team up to Deliver NFL Playoff and Super Bowl Feeds on TSN+

TSN & Genius Sports | January 20, 2023

On January 19, 2023, TSN, a popular sports network in Canada, and Genius Sports Limited announced signing an agreement to broadcast cutting-edge NFL games on TSN+. Genius Sports, the NFL's official data partner, will power groundbreaking, augmented broadcasts during the upcoming NFL Playoffs and Super Bowl LVII. It will provide NFL fans with a revolutionary experience on TSN+. TSN+ broadcasts will feature Genius Sports' award-winning augmentation tools, including live feeds from NFL, EPL, NBA, March Madness, and more. Bell Media's largest Canadian sports network, TSN, brings viewers these unique, improved NFL feeds exclusively through TSN+. TSN+ NFL will include play-by-play data-driven insights, graphic overlays, visualizations, and more. NFL NGS data will be integrated into the live broadcast to display key player statistics such as passes completed, rushing, passing, and receiving yards, along with route trails, radar maps, and other on-field enhancements. The new direct-to-consumer streaming service, TSN+, is available on the TSN App and TSN.ca, offering fans of Canadian sports a way to enjoy more world-class games, matches, races, and events than ever before. The enhanced feeds on TSN+ are in addition to the live game coverage on CTV, CTV2, TSN, and RDS, which delivers games all over the country during all of the league's broadcast windows. Bell Media is the only company in Canada that can show NFL games on TV. Mark Locke, CEO of Genius Sports, expressed, "In partnership with TSN, we're thrilled to be powering the most advanced NFL broadcasts available through a unique marriage between our state-of-the-art technology with an innovative new platform to deliver a football first for Canadian NFL fans." He added, "The NFL Playoffs and Super Bowl are world-renowned and we're proud to be providing our full suite of broadcast augmentation tools to help bring fans closer to the action, transforming the way every play is experienced on TSN+." (Source- Business Wire) About Genius Sports The global ecosystem connecting betting, sports, and media is powered by Genius Sports' data, technology, and broadcast partnerships. Its technology in over 150 countries provides immersive solutions that enhance fan experiences for the entire sports sector. Over 400 sporting organizations trust the brand, including FIBA, NFL, EPL NCAA, NASCAR, AFA, and Liga MX. Its partners benefit from Genius Sports' cutting-edge technology, scale, and worldwide reach. About TSN With five national television feeds, TSN+, TSN.ca, TSN Radio stations, and a 5G-enabled app, TSN is Canada's Sports Leader, delivering world-class content across industry-leading platforms. The company's network has a deep and diverse roster of live sports programming. It is a part of Bell Media, a leading television, radio, digital, and out-of-home multimedia company in Canada.

Read More

Technologies,Business

Genius Sports Awarded Ohio Sports Gaming Supplier License

Genius Sports Limited | December 21, 2022

Genius Sports Limited (NYSE:GENI) (“Genius Sports”), the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, announced that it has been granted a Sports Gaming Supplier License by the state of Ohio, Casino Control Commission.With the addition of Ohio, Genius Sports now holds 39 licenses, or equivalent, in North America across US states, territories, tribes, and Canada, providing its award-winning products and services to a wide array of clients operating within these jurisdictions. “We are honored that the state of Ohio has awarded Genius Sports its sports gaming supplier license to provide licensed sportsbooks across the Buckeye State with access to our groundbreaking NFL products and marketing services As a growing majority of U.S. states legalize sports betting, Genius Sports welcomes the opportunity to work with states like Ohio, on providing sports fans with official sports data-driven solutions to power their sportsbooks.” -Mark Locke, CEO of Genius Sports Legal sports betting will be available in Ohio beginning on January 1, 2023. About Genius Sports Genius Sports is the official data, technology and commercial partner that powers the global ecosystem connecting sports, betting and media. We are a global leader in digital sports content, technology and integrity services. Our technology is used in over 150 countries worldwide, empowering sports to capture, manage and distribute their live data and video, driving their digital transformation and enhancing their relationships with fans. We are the trusted partner to over 400 sports organizations globally, including many of the world’s largest leagues and federations such as the NFL, EPL, FIBA, NCAA, NASCAR, AFA and PGA. Genius Sports is uniquely placed through cutting-edge technology, scale and global reach to support our partners. We are more than just a technology company, we build long-term relationships with sports at all levels, helping them to control and maximize the value of their content while providing technical expertise and round-the-clock support.

Read More

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