Kargo | February 07, 2023
Kargo, an advertising service provider, has recently integrated VideoByte, a video advertising platform for connected TV (CTV) and over-the-top (OTT) streaming, to expand its portfolio of video formats, commerce and exclusive social formats, and publisher tools with CTV advertising formats. This integration will enhance the connected experiences of the audiences between desktop, mobile, and now connected televisions, gaining the attention of different channels for its brand partners.
Founded in 2020, VideoByte has become a prominent advertising service provider in CTV and OTT, integrating top media companies like LG, Tegna, and Viacom. Kargo has expanded its reach across the television advertising industry with this integration. It will launch new advertising products, and Kargo's current customers will get direct access to them.
CEO of VideoByte, David Naffis, who will join Kargo as General Manager of CTV, said, "We are thrilled to join the Kargo team and are in lockstep with their mission to develop uniquely differentiated ad experiences that grab attention and drive performance for publishers and brands alike. Kargo's recent growth, scale, and reputation as market innovators will accelerate our go-to-market as we continue to push innovating new CTV formats."
(Source - GlobeNewswire)
Kargo's CEO and Founder, Harry Kargman, said, "Acquiring VideoByte is a clear next step in our growth and evolution. Kargo has been expanding across multiple screens and the Connected TV experience is calling for this kind of ad format innovation and disruption that Kargo has brought to the mobile screen. VideoByte shares our mission and vision to create unique and performant ad creatives, but they do it on the Connected TV screen which has not been in our product lineup. With VideoByte, we will bring an amazing Kargo experience to Televisions everywhere and change the landscape with new capabilities while driving massive value and success for both brands and publishers."
(Source - GlobeNewswire)
Kargo, an advertising solutions provider, attracts consumer attention across mobile, video, and social advertising platforms for advertising brands with its exclusive omnichannel advertising suite and increases return on advertising spend (ROAS), incremental brand lift, and revenue per impression through creative targeting solutions. Headquartered in New York, it has had offices worldwide since 2003. It provides solutions for load time, identity problems, non-skippable video, poor creatives, advertisements, and infinite scrolls with direct integration and specialized market supplies, optimizing impressions from the best publishers.
FitXR | March 21, 2023
FitXR, the VR fitness app with the most robust suite of offerings in the metaverse, today, announced new app integration with Strava, leading subscription platform at the center of connected fitness, to provide FitXR members a more comprehensive snapshot of their fitness journey through shared data. The partnership marks another major moment in FitXR’s commitment to providing an elevated and accessible digital experience that enables users to set and achieve fitness goals with ease.
“As more people look to take control of their health and fitness goals, there is a greater need for the ability to easily access and track key metrics across platforms,” said Kelly Cosentino, FitXR’s Head of Fitness. “FitXR’s integration with Strava provides our members with a holistic digital solution that easily fits into their lifestyles. We are excited to empower people at all levels of activity by helping them to account daily for every step, mile, elbow strike and dance move completed on any terrain – whether it be virtual or physical.”
Through FitXR’s free companion app, users are now able to seamlessly share their preferred data automatically after every workout with the Strava app. With this integration, FitXR users on the free companion app can seamlessly share their workouts to the Strava platform. With over 100 million users in 190 countries, Strava unlocks the ability for FitXR users to set goals, connect with an active community, and share their virtual activities with active people around the world.
The strategic partnership furthers FitXR’s mission to build the most immersive virtual fitness club experience that is designed to be customizable for individual preferences. Through increased data connectivity, FitXR users will be better positioned to get the most out of FitXR’s virtual offerings as well as the apps that motivate and inspire them to keep moving.
FitXR merges immersive VR with total body workouts designed by top fitness experts. Dedicated to making fitness more fun and accessible for everyone, FitXR offers classes within five distinct workout studios - Box, Dance, HIIT, Sculpt and Combat. FitXR provides a truly engaging, multiplayer experience along with constantly refreshed classes, environments and music. FitXR is available on Meta Quest 2.
Xsolla | March 16, 2023
Xsolla, a global video game commerce company, announced that it is going to represent innovative solutions for digital distribution, cloud gaming and different ways for the creation of P(I)ay with Mastercard at Game Developers Conference (GDC), in between 20-24 March 2023 at San Francisco, California.
Xsolla will host five informative speaking sessions on March 21, ending with President Chris Hewish's keynote speech. It would conduct these sessions in room #2024 in Moscone West. In addition, the attendees get to meet its experts and preview its latest products and solutions in its exhibition at Booth S549 South Hall, starting on March 22. It would increase the availability of games to players worldwide through its cloud gaming solution and give payment control to the player for their gaming experience. Previously, demo games were inaccessible to them in their region, but now they are available, and the players have to pay as per the time of their playing activity. In addition, game developers can obtain valuable insights into user behavior and revenue projections to update and build future-oriented games. Finally, it would combine Mastercard's technology, network, scale, and experts with its platform for an advanced customizable payment experience for players and developers.
President of Xsolla, Chris Hewish said, "We're excited to be back at GDC to continue sharing Xsolla's trending content." He added, "My experience at GDC has been engaging, as I get to talk to industry peers and professionals from around the world about the gaming industry's past, present, and future, which I find very compelling."
(Source – Business Wire)
Headquartered in Sherman Oaks, California, Xsolla, a computer games payment company, offers solutions for local payment, online game monetization, micro-transactions, in-game payment solutions, billing services, payment gateway, and fraud management. Its business engine helps video game developers and publishers to operate efficiently and increase game sales. It provides solutions to the individual to enterprise-level businesses dedicated to the video game industry. It resolves distribution, marketing and monetization complexities for developers, publishers and platform partners. In addition, it is a merchant and seller for gaming entities like Valve, Epic Games, Twitch, Ubisoft, and PUBG Corporation.