Driving ROI of Your B2B Marketing with Entertainment

Apurva Pathak | July 7, 2022 | 1227 views | Read Time : 02:51 min

Driving ROI of Your B2B
B2B companies are harnessing entertainment to drive their marketing ROI. They are using strategies that meet the changing needs of B2B customers and take advantage of how technology is improving.

Let us examine the top five entertainment marketing strategies that can get engagement for your B2B content:


On-Demand Content Rules

B2B corporate Salesforce recently announced a new streaming service—Salesforce+—that exclusively caters to businesses. If you want to try something like this, you don’t need to create a new streaming platform. Instead, you can use your social media accounts to share unique content that your target audience will find interesting.


Presentation Shouldn’t Be a Priority

Your B2B audience isn’t any different from the audience that consumes basic TikTok videos, reality TV shows, or YouTube clips that don’t have the best scripts. Any grippingly human content presented on popular channels of entertainment appeals to the viewer and can influence their buying decisions.


Harness User-generated Content

Harness user-generated content like videos, reviews, and testimonials. When your customer tells your brand’s story or how your brand helped them solve their problems, the content is engaging and authentic for your prospects and influences their purchase decisions. Additionally, such content receives high engagement and improves your brand’s reputation.


Relevance Wins Hearts

If the content you are producing is entertaining and engaging, addresses the pain points and demands of your target audience, and is timed perfectly to match the dynamic market needs, your prospects might relate to your brand better and avail your product or services.


Create Immersive Experiences Through Events

With the help of experience experts Boost Experiential, Google created an Event Series to target small businesses in the U.S. They led a nationwide initiative to offer educational seminars and coaching to small businesses. They held events in 50 states and introduced Google’s tools to thousands of business owners. As a result, they have got more than 50, 000 small businesses online.


Entertainment Could Be a B2B Trend for 2022

Create valuable, memorable, entertaining, and engaging content addressing customer pain points. Make it available to your target audience through popular channels like streaming sites, social media, webinars, live events and more to get your marketing ROI.

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Lighthouse Studios is located in the beautiful and medieval city of Kilkenny, Ireland. Lighthouse is a full-service television animation studio engaged in the development and production of children’s animated content. Innovation, creativity, and drive are the founding principles of the studio and a philosophy that combines the best parts of the boutique artist-driven experience with the very latest production techniques and technologies. Lighthouse is proud partner to award winning Mercury Filmworks®, Oscar nominated Cartoon Saloon, and content powerhouse Amazon Studios.

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