Editorial: Oculus Cross-Buy Strategy Is Facebook’s Path To Platform Lock-In

| April 11, 2019

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Facebook is on the path to platform lock-in with Oculus Quest.In case you are unfamiliar with the concept, “customer lock-in” is an economics idea that “makes a customer dependent on a vendor for products and services, unable to use another vendor without substantial switching costs.” With the standalone Oculus Quest, Facebook is funding Oculus Studios projects for both Oculus Quest and Oculus Rift and enabling cross-buy between them. For people who own both an Oculus Rift and Oculus Quest, this means the same Facebook-funded title should be playable on either headset with a single purchase. Third-party studios not funded by Oculus can also opt into the feature should they so choose.

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Entertainment Design Corporation

Entertainment Design Corporation (EDC) is an award-winning design and production entertainment firm located in Los Angeles, California.Using our cross-disciplinary experience in Film, Television, Theatre, Live Production, and Themed Entertainment, we take projects from concept through production as: Production Designers | Creative Directors | Illustrators | Writers | Producers.EDC works in a similar style to that of a commissioned artist– we collaborate, create, and produce projects in tandem with our clients; from blue sky development to grand opening.

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Spotlight

Entertainment Design Corporation

Entertainment Design Corporation (EDC) is an award-winning design and production entertainment firm located in Los Angeles, California.Using our cross-disciplinary experience in Film, Television, Theatre, Live Production, and Themed Entertainment, we take projects from concept through production as: Production Designers | Creative Directors | Illustrators | Writers | Producers.EDC works in a similar style to that of a commissioned artist– we collaborate, create, and produce projects in tandem with our clients; from blue sky development to grand opening.

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