Editorial: Oculus Cross-Buy Strategy Is Facebook’s Path To Platform Lock-In

April 11, 2019

article image
Facebook is on the path to platform lock-in with Oculus Quest.In case you are unfamiliar with the concept, “customer lock-in” is an economics idea that “makes a customer dependent on a vendor for products and services, unable to use another vendor without substantial switching costs.” With the standalone Oculus Quest, Facebook is funding Oculus Studios projects for both Oculus Quest and Oculus Rift and enabling cross-buy between them. For people who own both an Oculus Rift and Oculus Quest, this means the same Facebook-funded title should be playable on either headset with a single purchase. Third-party studios not funded by Oculus can also opt into the feature should they so choose.

Spotlight

US Music Corp

U.S. Music Corp is based in Buffalo Grove, a suburb of Chicago IL., and manufactures two of the oldest guitar brands in the United States- Washburn Guitars and Oscar Schmidt Musical Instruments, in addition to other well known brands like: Parker Guitars, Randall Amplifiers, and Jay Turser Guitars. USM also distributes marquis brands: Marshall Amplification, Eden Bass Amps, Natal Drums, Hagstrom Guitars, Warwick Basses, Quik Lok Stands, and Profile Accessories. US Music is a subsidiary of Jam Industries, Ltd.

OTHER ARTICLES
MEDIA AND BROADCASTING

Music and podcasts are competing for the same time

Article | May 28, 2021

The pandemic changed media consumption.Consumers acquired an extra 12% of entertainment timeand though everything was up, some categories grew much faster than others. One of the biggest gainers was spoken word audio, with podcasts and audiobooks seeing dramatic rises and while music hours grew too, the increase was below 12%, which means that music lost share. In the current entertainment environment of plenty this may be an academic concern, but when life returns to some form of normality (commutes, going out, gyms etc.) some or all of that extra 12% of entertainment time will go, which means that growing by less than the market average could translate into decline.

Read More
VIRTUALIZATION

The rediscovered power of time-seasoned brand equity

Article | June 4, 2021

Discovery CEO David Zaslav has proposed that the new combined Discovery / Warner Media entity will be known as Warner Bros. Discovery. This is a recognition that leveraging brand equity will be crucial for the new-combined entity to successfully compete in the increasingly crowded direct-to-consumer (D2C) video streaming landscape. Zaslav is successfully absorbing a key lesson from Disney+’s meteoric rise to 103.6 million subscribers in less than two years since its launch: leverage deep consumer brand equity for D2C success.

Read More
MEDIA AND BROADCASTING

Games video creators can help attract new audiences to esports, if rights holders empower them to

Article | June 14, 2021

Those who have been following MIDiA’s games coverage for a while will have seen our posts about the growth problem of esports and suggestions around putting focus on the entertainment angle, rather than just on the sports angle, in order to most effectively capitalise on the opportunity. We have known for a while that esports viewers are only a subset of the broader games-related video viewing audience.We also know that esports audiences enjoy live entertainment in general, more so than many other entertainment consumer segments. MIDiA’s Q1 2021 consumer survey enabled us to dive deeper into how this opportunity can be approached. As a part of our upcoming Esports Viewer Dossier 2021 update, we have looked at the esports viewers, in comparison to consumers who say they watch games-related videos but not esports. The former represents the current state of play, while the latter represents esports’ potential audience growth opportunity.

Read More
VIRTUALIZATION

This time Amazon really does have Bond in its sights

Article | May 20, 2021

MGM, which holds the largest film and TV library in Hollywood, is finally in play – and likely to be acquired by tech major and video streaming behemoth Amazon. With a rumoured price tag of $9 billion, the deal, while substantial, is merely equivalent to 8.3% of Amazon’s Q1 2021 earnings of $108.5 billion. Indeed, the 44% year-on-year (YoY) increase for its Q1 results alone would pay for the deal more than four times over. When it comes to investment capital to deploy, the tech majors led by Amazon and Apple are in a financial class of their own. This is the kind of deal that helps to explain why AT&T was so keen cut its losses and incur a $66 billion loss on its Warner Media assets by merging the former Time Warner media major with Discovery for $43 billion in cash and receiving 71% in equity in the new combined entity in return. It also follows on from Amazon’s 15.4x increase in what it is willing to pay to secure exclusive NFL Thursday Night Football coverage for its US Amazon Prime customers.

Read More

Spotlight

US Music Corp

U.S. Music Corp is based in Buffalo Grove, a suburb of Chicago IL., and manufactures two of the oldest guitar brands in the United States- Washburn Guitars and Oscar Schmidt Musical Instruments, in addition to other well known brands like: Parker Guitars, Randall Amplifiers, and Jay Turser Guitars. USM also distributes marquis brands: Marshall Amplification, Eden Bass Amps, Natal Drums, Hagstrom Guitars, Warwick Basses, Quik Lok Stands, and Profile Accessories. US Music is a subsidiary of Jam Industries, Ltd.

Events