Embrace Failure: Build a High-Availability Streaming Architecture

| August 30, 2018

article image
Implementing prefetching is another great way to gain performance. Using prefetching allows the next segment to be put in the cache of the edge server before the client requests it. This must be thoroughly and carefully tested against a customer origin with prefetching against custom origin, because the additional prefetching load could overwhelm the origin.

Spotlight

Rush Sport & Entertainment

Rush develops commercially robust innovative partnerships for brands in sport and entertainment that excite customers and accelerate business growth in both developed and emerging markets. Our expertise is worldwide, with a strong competency in Asia. We support regional brands to expand their global reach, and assist multinational companies to quickly establish their presence in booming consumer markets.

OTHER ARTICLES

Games video creators can help attract new audiences to esports, if rights holders empower them to

Article | June 14, 2021

Those who have been following MIDiA’s games coverage for a while will have seen our posts about the growth problem of esports and suggestions around putting focus on the entertainment angle, rather than just on the sports angle, in order to most effectively capitalise on the opportunity. We have known for a while that esports viewers are only a subset of the broader games-related video viewing audience.We also know that esports audiences enjoy live entertainment in general, more so than many other entertainment consumer segments. MIDiA’s Q1 2021 consumer survey enabled us to dive deeper into how this opportunity can be approached. As a part of our upcoming Esports Viewer Dossier 2021 update, we have looked at the esports viewers, in comparison to consumers who say they watch games-related videos but not esports. The former represents the current state of play, while the latter represents esports’ potential audience growth opportunity.

Read More

Super-bundle plans reportedly missing from Apple Music’s new deals

Article | March 14, 2020

This is the ‘super-bundle’ that we (and the wider industry) have been speculating about ever since Apple revealed plans to launch subscription services for video, news and games – Apple TV+, Apple News+ and Apple Arcade respectively. From Apple’s point of view (not to mention its customers’) a single, discounted subscription covering its range of services makes a lot of sense. Music rightsholders are wary, however, with plenty of uncertainty around how the royalties from such a super-bundle would be divided between the different forms of entertainment.

Read More

How Brexit Will Impact the Entertainment Industry

Article | March 2, 2020

The UK has officially left the EU, well, kind of. Now we are in the next phase of negotiations, a transition period that is supposed to run until January 2021. This means, for the time being, not much will be changing for the UK’s entertainment industry. Filmmakers, musicians, game developers and other creative types will not discover the exact effects of Brexit on the sector until next year, but that doesn’t mean future challenges cannot already be seen in the distance. Whereas some see hurdles to navigate, other professionals in the entertainment see an opportunity, especially with the development in smart 5G technologies, virtual/augmented reality, and a booming new niche of entertainment, in eGaming.

Read More

The Big Fashion Industry Trends for 2021

Article | June 8, 2021

Last year the luxury fashion sector saw a lot of online chatter around men’s fashion, and some of the biggest conversation triggers were the same social movement – breaking gender stereotypes and fighting against toxic masculinity. Many brands and celebrities joined this cause last year and spread their influence through fashion and pop culture.

Read More

Spotlight

Rush Sport & Entertainment

Rush develops commercially robust innovative partnerships for brands in sport and entertainment that excite customers and accelerate business growth in both developed and emerging markets. Our expertise is worldwide, with a strong competency in Asia. We support regional brands to expand their global reach, and assist multinational companies to quickly establish their presence in booming consumer markets.

Events