Embracing the Power of Social Media for Broadcast Business Insight

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Media and entertainment companies can maximize their programming content by integrating a broadcasting-focused, organization-wide intelligence program with consistent use of social measurement and analysis tools across functional silos.

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Insanity Group

We are dedicated to the careers of each of our clients and adopt a 360 degree approach to management across the music, broadcast, and digital industries. In music we manage a clients recording, publishing, and live contracts whilst proactively managing PR, branding and day-to-day. In broadcast we focus on the areas of television, radio, press, voiceovers, live bookings, brand management and image rights. And, in digital we represent the interests of clients across the social media influencer and content creator spheres.

OTHER ARTICLES

Sony reportedly battling to keep PlayStation 5 price down

Article | February 13, 2020

Sony is struggling to land on a price for its upcoming PlayStation 5 console, according to a new report by Bloomberg, with component shortages potentially pushing the MSRP beyond that of the PS4. The bill of materials is said to be at around $450 right now, compared to IHS Markit’s estimate of $381 for the PS4, which sold for $399 upon its release in 2013. Unless Sony is willing to sell the PS5 at a loss, a $450 build cost would make the new console significantly more expensive than Sony’s current $399 PS4 Pro, which is often discounted to as low as $299. It was once common for consoles to be sold as loss leaders, but Sony designed the PS4 to be profitable from the start after losing billions on the technically ambitious PS3 at launch.

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Google’s next streaming player will reportedly run Android TV and come with a remote

Article | February 13, 2020

After trying to establish the Chromecast and later Chromecast Ultra as affordable, flexible streaming devices, the company is now focused on pushing Android TV into more living rooms. According to 9to5Google, Google is currently working on a follow-up to the Chromecast Ultra. But this time, Android TV will be the software that powers it. And like its main competitors — Roku, Fire TV, and Apple TV — Google will now bundle a remote with the device.

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Six Things Blockchain Can Do For Gaming

Article | February 13, 2020

Since their foundation in the 1970s and 80s, video games have moved from fringe interest to a major media staple. The industry has enjoyed huge revenues from dedicated fans, especially over the past few months, and the growth shows no sign of slowing down. Gaming is also an industry renowned for its commitment to innovation, adopting technological developments and spawning a fair few of its own. Chief amongst technological developments over the last decade has been blockchain technology, the new system of trading and ownership built on transparency and decentralization, the standard-bearer of which is the digital currency.

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Why VR and AR Should Be Part of Your Audience Building Campaign

Article | February 13, 2020

Marketing is a high-priority concern for businesses of all shapes, sizes, and varieties. To get noticed, they need to optimize everything from the content they produce to the brand images they present — but they also need to target the right audiences (and know them completely). Because this can’t be achieved immediately, it must be worked on over time. You send out some types of content and see how they perform. How do the recipients react? How much interest do they show?

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Spotlight

Insanity Group

We are dedicated to the careers of each of our clients and adopt a 360 degree approach to management across the music, broadcast, and digital industries. In music we manage a clients recording, publishing, and live contracts whilst proactively managing PR, branding and day-to-day. In broadcast we focus on the areas of television, radio, press, voiceovers, live bookings, brand management and image rights. And, in digital we represent the interests of clients across the social media influencer and content creator spheres.

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