Enabling Mobile Augmented and Virtual Reality with 5G Networks

Though the underlying technology and concepts defining Augmented Reality (AR) and Virtual Reality (VR) have been in development for decades, advancements in graphics, computing, sensors, and networking have finally placed this emerging industry on the cusp of mass-market adoption. As the supporting hardware and infrastructure continue to develop, immersive systems have the potential to inspire a multi-billion-dollar industry, and even be as game-changing as the advent of the PC. However, despite unprecedented development and investment in the past few years, the AR/VR industry is still facing the substantial difficulty of deploying high quality systems with the mobility and robust user-experience necessary pull this technology from the pages of science fiction into our mainstream reality.

Spotlight

The Jim Henson Company

The Jim Henson Company has remained an established leader in family entertainment for over 60 years and is recognized worldwide as an innovator in puppetry, animatronics and digital animation. Best known as creators of the world famous Muppets, Henson has received over 50 Emmy Awards and nine Grammy Awards.

OTHER ARTICLES
Technologies, Business

Marketing a game? Put enough focus on Discord and TikTok

Article | August 3, 2022

TikTok and Discord are essential channels for effective gamer targeting. MIDiA’s Q1 2021 survey states that weekly active user penetration of the two services over-indexes among mobile and console gamers the most of all tracked social media. This is similar with PC gamers, with the exception of Twitter ranking slightly higher than TikTok.

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Technologies, Virtualization

First Look At Sony PlayStation 5 UI

Article | August 2, 2022

PlayStation 5 event date was previously postponed due to the intolerance and injustice that plagued the USA. While Sony lead the way, as a beacon of solidarity, several other companies followed. At that time, the best people could do is stand beside one another. However, recently some of the features of PS 5 were revealed. An advertisement on Twitch, along with an official post from PlayStation, confirmed the event date. Scheduled on June 11th, one can expect people to be extremely hyped up for this. The fact that everyone had to wait too long for PS 5 makes this news much more exciting.

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Technologies

B2B Movie Placements: What to Expect?

Article | February 14, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

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Media and Broadcasting

Games video creators can help attract new audiences to esports, if rights holders empower them to

Article | June 14, 2021

Those who have been following MIDiA’s games coverage for a while will have seen our posts about the growth problem of esports and suggestions around putting focus on the entertainment angle, rather than just on the sports angle, in order to most effectively capitalise on the opportunity. We have known for a while that esports viewers are only a subset of the broader games-related video viewing audience.We also know that esports audiences enjoy live entertainment in general, more so than many other entertainment consumer segments. MIDiA’s Q1 2021 consumer survey enabled us to dive deeper into how this opportunity can be approached. As a part of our upcoming Esports Viewer Dossier 2021 update, we have looked at the esports viewers, in comparison to consumers who say they watch games-related videos but not esports. The former represents the current state of play, while the latter represents esports’ potential audience growth opportunity.

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Spotlight

The Jim Henson Company

The Jim Henson Company has remained an established leader in family entertainment for over 60 years and is recognized worldwide as an innovator in puppetry, animatronics and digital animation. Best known as creators of the world famous Muppets, Henson has received over 50 Emmy Awards and nine Grammy Awards.

Related News

Applications

ComingSoon Expands Entertainment News Coverage

PR Newswire | October 05, 2023

Evolve Media LLC, a passion-based publisher of some of the most influential internet brands since 1996, announced that its marquee entertainment site ComingSoon is continuing to grow and expand its coverage areas. ComingSoon will expand to new coverage areas, including Bollywood With traffic up 79 percent since April 2023, ComingSoon is expanding in order to continue its rapid growth since a redesign was launched in December 2022. The site is now broadening its entertainment coverage into new areas, including Indian films and television, Korean dramas, reality television, documentaries, and true crime. All of these new verticals will be easily accessible in the site's revamped navigation bar as coverage is rolled out. ComingSoon will also further commit resources to delivering top-notch anime, documentary and horror coverage, which have become key elements of the entertainment site. It will also continue to produce top-quality features and reviews that are just as engaging as they are informative, while also conducting interviews with some of Hollywood's biggest directors and stars. "Our goal is to make ComingSoon a one-stop destination for media consumers all over the world," said Todd Jacobs, Director of Content & Operations at Evolve Media. "With these strategic investments, ComingSoon will exponentially expand their global audience." "Thanks to streaming, we've seen entertainment around the globe become pop culture phenomenons," said Tyler Treese, Frontpage Editorial Manager of Evolve Media's Entertainment and Gaming Division. "International hits like Squid Game and Jawan have shown that Korea and India are producing incredible content, while anime continues to grow in popularity. We'll finally be able to cover these areas with the news coverage they deserve, and help fans figure out the next show to binge or what film to invite their friends over to watch." About Evolve Media, LLC Evolve Media is a premium publisher of leading enthusiast destinations for influential men and women. Leveraging proprietary advertising and publishing technologies, as well as hundreds of talented content professionals, Evolve Media offers premium and engaging content to its readers, while offering marketers the tools needed to execute custom, content-led marketing solutions that reach its audience of over 78 million people globally each month.

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Hipster Bait Launches to Bring Game Dynamics and Augmented Reality to Music Discovery

Hipster Bait Ltd. | June 26, 2020

Today, Hipster Bait a music discovery platform for people ready to rock, launched with a first of its kind mobile app for music discovery. Available on iOS and Android, the Hipster Bait mobile app sends players out into the real world to hunt down and capture unreleased, exclusive music using augmented reality and location-based technology. "Great music tracks are getting laid down every day but it's harder than ever to get that music out to people and make a living while doing it," explains Michael Tension, Co-Founder of Hipster Bait. "As artists, we can't rely solely on the algorithms of over-crowded streaming services. We need to find new ways for fans to experience music." Each week, Hipster Bait releases exclusive unreleased songs from emerging artists hidden across a network of physical locations. After a player finds the song and the artist is revealed, they can easily revisit the song in their cassette box and springboard to artist platforms.

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Mobile AR Combat Game Reality Clash Begins Phased Global Rollout

vrfocus | January 17, 2019

Niantic’s Pokemon GO might be seen as the poster child for augmented reality (AR) videogames on mobile, but there are plenty of other looking to usurp the title from its podium. Today, Reality Gaming Group has announced the long-awaited arrival of its more ambitious combat experience, Reality Clash, for iOS and Android devices.Using Apple and Google’s latest ARKit and ARCore technologies, Reality Clash is set in an underground world of cryptocurrencies and hackers, where players can navigate a 3D map to defend key parts of their own real-world town, city or village competing in real-time battles, mine for resources, and build or customise unique guns.Fights can be team-based, made up of 200 people, or if no players are nearby then a user is able to engage in combat with bot players which are scattered across the map for continuous gameplay opportunities.“After months of development, our pioneering new game is literally a Reality,” said Reality Gaming Group’s Co-Founder Tony Pearce. “We’ve had thousands of Beta testers providing us with feedback and we’re delighted that we have a game in Reality Clash that is as fun and engaging as it is technically advanced.

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Applications

ComingSoon Expands Entertainment News Coverage

PR Newswire | October 05, 2023

Evolve Media LLC, a passion-based publisher of some of the most influential internet brands since 1996, announced that its marquee entertainment site ComingSoon is continuing to grow and expand its coverage areas. ComingSoon will expand to new coverage areas, including Bollywood With traffic up 79 percent since April 2023, ComingSoon is expanding in order to continue its rapid growth since a redesign was launched in December 2022. The site is now broadening its entertainment coverage into new areas, including Indian films and television, Korean dramas, reality television, documentaries, and true crime. All of these new verticals will be easily accessible in the site's revamped navigation bar as coverage is rolled out. ComingSoon will also further commit resources to delivering top-notch anime, documentary and horror coverage, which have become key elements of the entertainment site. It will also continue to produce top-quality features and reviews that are just as engaging as they are informative, while also conducting interviews with some of Hollywood's biggest directors and stars. "Our goal is to make ComingSoon a one-stop destination for media consumers all over the world," said Todd Jacobs, Director of Content & Operations at Evolve Media. "With these strategic investments, ComingSoon will exponentially expand their global audience." "Thanks to streaming, we've seen entertainment around the globe become pop culture phenomenons," said Tyler Treese, Frontpage Editorial Manager of Evolve Media's Entertainment and Gaming Division. "International hits like Squid Game and Jawan have shown that Korea and India are producing incredible content, while anime continues to grow in popularity. We'll finally be able to cover these areas with the news coverage they deserve, and help fans figure out the next show to binge or what film to invite their friends over to watch." About Evolve Media, LLC Evolve Media is a premium publisher of leading enthusiast destinations for influential men and women. Leveraging proprietary advertising and publishing technologies, as well as hundreds of talented content professionals, Evolve Media offers premium and engaging content to its readers, while offering marketers the tools needed to execute custom, content-led marketing solutions that reach its audience of over 78 million people globally each month.

Read More

Hipster Bait Launches to Bring Game Dynamics and Augmented Reality to Music Discovery

Hipster Bait Ltd. | June 26, 2020

Today, Hipster Bait a music discovery platform for people ready to rock, launched with a first of its kind mobile app for music discovery. Available on iOS and Android, the Hipster Bait mobile app sends players out into the real world to hunt down and capture unreleased, exclusive music using augmented reality and location-based technology. "Great music tracks are getting laid down every day but it's harder than ever to get that music out to people and make a living while doing it," explains Michael Tension, Co-Founder of Hipster Bait. "As artists, we can't rely solely on the algorithms of over-crowded streaming services. We need to find new ways for fans to experience music." Each week, Hipster Bait releases exclusive unreleased songs from emerging artists hidden across a network of physical locations. After a player finds the song and the artist is revealed, they can easily revisit the song in their cassette box and springboard to artist platforms.

Read More

Mobile AR Combat Game Reality Clash Begins Phased Global Rollout

vrfocus | January 17, 2019

Niantic’s Pokemon GO might be seen as the poster child for augmented reality (AR) videogames on mobile, but there are plenty of other looking to usurp the title from its podium. Today, Reality Gaming Group has announced the long-awaited arrival of its more ambitious combat experience, Reality Clash, for iOS and Android devices.Using Apple and Google’s latest ARKit and ARCore technologies, Reality Clash is set in an underground world of cryptocurrencies and hackers, where players can navigate a 3D map to defend key parts of their own real-world town, city or village competing in real-time battles, mine for resources, and build or customise unique guns.Fights can be team-based, made up of 200 people, or if no players are nearby then a user is able to engage in combat with bot players which are scattered across the map for continuous gameplay opportunities.“After months of development, our pioneering new game is literally a Reality,” said Reality Gaming Group’s Co-Founder Tony Pearce. “We’ve had thousands of Beta testers providing us with feedback and we’re delighted that we have a game in Reality Clash that is as fun and engaging as it is technically advanced.

Read More

Events