Engage Audiences with Live and VOD Delivery

Engage Audiences with Live and VOD Delivery is the third in our three-part series on how richer metadata can transform your content supply chain. It shows how the Ooyala Flex Media Program can help you deliver clips and content to multiple platforms and screens around the world. All so audiences don’t miss a beat.

Spotlight

mm2 Entertainment

Headquartered in Singapore, mm2 champions “Content and Media for Asia”, with businesses in the production and distribution of film, TV and online content, post-production, cinema operation, event production and concert promotion in Singapore, Malaysia, Hong Kong, Taiwan, China and the U.S.

OTHER ARTICLES
Business

B2B Movie Placements: What to Expect?

Article | July 11, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

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Technologies

The Big Fashion Industry Trends for 2021

Article | February 14, 2022

Last year the luxury fashion sector saw a lot of online chatter around men’s fashion, and some of the biggest conversation triggers were the same social movement – breaking gender stereotypes and fighting against toxic masculinity. Many brands and celebrities joined this cause last year and spread their influence through fashion and pop culture.

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Virtualization, Media and Broadcasting

Netflix versus Amazon Prime Video – depth versus breadth

Article | July 13, 2022

The first half of 2021 has been a year of continued change and disruption for subscription video. The global incumbent subscription video on demand (SVOD) leaders, Netflix and Amazon Prime Video, have been busy signalling to the financial markets how they intend to entrench their market dominance in light of the ongoing market acquisition pushes unleashed by the D2C disruptors following the D2C ‘big bang’ moment of Q4 2019 – Q2 2021. Netflix announced in January that it was no longer going to borrow on the financial markets to fund its day-to-day operations – specifically for its content acquisition budget, which is now driven predominately by commissioning original content for its service. This leaves the SVOD leader with $14.9 billion of outstanding long-term debt to service as it seeks to live within its means by commissioning future content from its ongoing cashflow. In Q1 2021 alone Netflix spent $500 million on servicing this debt pile versus $1.7 billion in net income generated over the same period.

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Is Microsoft moving Windows Mixed Reality VR/AR towards consumers?

Article | April 15, 2020

Recently, Bill Stillwell of Xbox fame left the gaming division to join Windows Mixed Reality, to work on "world-class consumer AR/VR experiences in the Microsoft ecosystem." Interesting. For a couple of years, Microsoft couldn't resist demonstrating its unprecedented HoloLens augmented reality tech at every single event, it felt like, using Minecraft and other random Xbox properties to showcase the potential therein. Fast forward five years to 2020 and HoloLens remains firmly in the realm of big business and the military, powering next-generation training, awareness, and productivity solutions.

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Spotlight

mm2 Entertainment

Headquartered in Singapore, mm2 champions “Content and Media for Asia”, with businesses in the production and distribution of film, TV and online content, post-production, cinema operation, event production and concert promotion in Singapore, Malaysia, Hong Kong, Taiwan, China and the U.S.

Related News

VIACOM TO EXPAND ITS DISTRIBUTION ACROSS AFRICA AND EUROPE

NexTV News | December 13, 2018

Viacom International Media Networks is once again expanding its distribution across Europe and Africa. The media company announced new distributions deals with key multiplatform players abroad. New partnerships include the launch of MTN in Africa, MTV+ Prime Video Channel in Germany and Austria and SVOD deals with Vodafone in Turkey.The partnership in Africa will be between MTN and Arial View Nigeria Limited, they will launch several global brands including Nickelodeon, MTV, MTV Base and Comedy Central on MTN’s Shortz streaming platform for Nigerian subscribers.Consistent with consumer trends in Sub-Saharan Africa that demand increased bite-size content, the new deal positions Viacom as a prominent player in long-term saturation in the region. AVNL will distribute and monetize licensed Viacom content to MTN, Africa’s largest mobile network operator. It has more than 200 million subscribers, with 57 million in Nigeria alone.

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Smithsonian Networks Launches New Subscription VOD Service, Folding in Smithsonian Earth

Variety | December 13, 2018

Smithsonian Networks has expanded its push to reach cord-cutters with the launch of Smithsonian Channel Plus, promising subscribers 1,000-plus hours of streaming nonfiction programming for $5 per month.The new subscription VOD service incorporates and supersedes Smithsonian Earth, the company’s $3.99-monthly SVOD service that launched three years ago, which had been geared around nature and wildlife.Smithsonian Channel Plus is a bigger play: It includes the same programming that has previously aired on the linear cable TV channel, as well as hundreds of hours of programming previously available on Smithsonian Earth. According to the company, existing Smithsonian Earth subscribers can access the new SVOD service for no extra charge.For Smithsonian Networks, which is a joint venture between CBS’s Showtime Networks and the Smithsonian Institution, it’s a move to boost revenue from over-the-top crowd — people who have canceled pay-TV service. Smithsonian Channel is currently distributed through partners including DirecTV, Dish Network, Charter Spectrum, Verizon FiOS, Altice USA, Cox, YouTube TV, PlayStation Vue and Hulu With Live TV.

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WarnerMedia’s SVOD will be heavy on the HBO content

FierceVideo | December 04, 2018

WarnerMedia’s upcoming direct-to-consumer streaming product will pull heavily from content currently populating HBO and its apps.AT&T CEO Randall Stephenson spoke at a UBS investor conference and provided more details about WarnerMedia’s upcoming streaming service.He said the first layer of the service will look a lot like the movie library available today on HBO. The second layer will include HBO’s scripted original series like “Game of Thrones.” Then the third layer will take advantage of the Warner Bros. IP library including movies and scripted series.He said series like “Friends” could potentially appear on the WarnerMedia platform since Warner Bros’ new distribution deal with Netflix is non-exclusive.“We’re not going to have to spend another $11 billion to rival Netflix. We think we have enough IP and enough capability that we can put a product together that will be very attractive,” Stephenson said.

Read More

VIACOM TO EXPAND ITS DISTRIBUTION ACROSS AFRICA AND EUROPE

NexTV News | December 13, 2018

Viacom International Media Networks is once again expanding its distribution across Europe and Africa. The media company announced new distributions deals with key multiplatform players abroad. New partnerships include the launch of MTN in Africa, MTV+ Prime Video Channel in Germany and Austria and SVOD deals with Vodafone in Turkey.The partnership in Africa will be between MTN and Arial View Nigeria Limited, they will launch several global brands including Nickelodeon, MTV, MTV Base and Comedy Central on MTN’s Shortz streaming platform for Nigerian subscribers.Consistent with consumer trends in Sub-Saharan Africa that demand increased bite-size content, the new deal positions Viacom as a prominent player in long-term saturation in the region. AVNL will distribute and monetize licensed Viacom content to MTN, Africa’s largest mobile network operator. It has more than 200 million subscribers, with 57 million in Nigeria alone.

Read More

Smithsonian Networks Launches New Subscription VOD Service, Folding in Smithsonian Earth

Variety | December 13, 2018

Smithsonian Networks has expanded its push to reach cord-cutters with the launch of Smithsonian Channel Plus, promising subscribers 1,000-plus hours of streaming nonfiction programming for $5 per month.The new subscription VOD service incorporates and supersedes Smithsonian Earth, the company’s $3.99-monthly SVOD service that launched three years ago, which had been geared around nature and wildlife.Smithsonian Channel Plus is a bigger play: It includes the same programming that has previously aired on the linear cable TV channel, as well as hundreds of hours of programming previously available on Smithsonian Earth. According to the company, existing Smithsonian Earth subscribers can access the new SVOD service for no extra charge.For Smithsonian Networks, which is a joint venture between CBS’s Showtime Networks and the Smithsonian Institution, it’s a move to boost revenue from over-the-top crowd — people who have canceled pay-TV service. Smithsonian Channel is currently distributed through partners including DirecTV, Dish Network, Charter Spectrum, Verizon FiOS, Altice USA, Cox, YouTube TV, PlayStation Vue and Hulu With Live TV.

Read More

WarnerMedia’s SVOD will be heavy on the HBO content

FierceVideo | December 04, 2018

WarnerMedia’s upcoming direct-to-consumer streaming product will pull heavily from content currently populating HBO and its apps.AT&T CEO Randall Stephenson spoke at a UBS investor conference and provided more details about WarnerMedia’s upcoming streaming service.He said the first layer of the service will look a lot like the movie library available today on HBO. The second layer will include HBO’s scripted original series like “Game of Thrones.” Then the third layer will take advantage of the Warner Bros. IP library including movies and scripted series.He said series like “Friends” could potentially appear on the WarnerMedia platform since Warner Bros’ new distribution deal with Netflix is non-exclusive.“We’re not going to have to spend another $11 billion to rival Netflix. We think we have enough IP and enough capability that we can put a product together that will be very attractive,” Stephenson said.

Read More

Events