Enhanced Data-driven Audience Targeting, For OTT/CTV

| March 12, 2019

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4INFO, an identity and media activation solutions company, has joined forces with TiVo Corporation to deliver enhanced data-driven audience targeting and insights in the fast-growing OTT/CTV category.The 4INFO Custom Connected Identity Map (CCIM) gives TiVo and its customers the ability to make data and audiences addressable and extendable beyond their current footprint — including both TV and digital media —using mobile ad IDs (MAIDs) and IP addresses as match keys.

Spotlight

Atlantic Records

Atlantic Records was founded in 1947 by Ahmet Ertegun and Herb Abramson, both avid music fans and record enthusiasts. Their passion for artist development made Atlantic Records the home of choice for legendary artists including Aretha Franklin, Led Zeppelin, Ray Charles, Otis Redding, The Rolling Stones, Cher, Genesis, Cream and many more. With over 60 years of recorded music history, our passion for artistry in music continues today as a new generation of incredible artists including .

OTHER ARTICLES

3 Major Companies Behind the World's Most Valuable Media Franchises

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Video Game Streaming Surges in Popularity Due to Coronavirus Lockdown

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What's Next for Virtual Reality? An Insider Weighs In

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Depending on who (and when) you asked, you might have heard virtual reality (VR) described as either "the next big thing" or "dead in the water." The technology generated huge excitement in the lead-up to its major consumer debut, but was quickly written off in some quarters after hardware sales fell short of expectations. The platform now seems to be on the verge of getting its second wind, and momentum has recast claims of the display medium's demise as premature -- but there's still plenty of debate about what comes next.

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What Gaming Brands Can Teach Us About Online Marketing

Article | March 2, 2020

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Spotlight

Atlantic Records

Atlantic Records was founded in 1947 by Ahmet Ertegun and Herb Abramson, both avid music fans and record enthusiasts. Their passion for artist development made Atlantic Records the home of choice for legendary artists including Aretha Franklin, Led Zeppelin, Ray Charles, Otis Redding, The Rolling Stones, Cher, Genesis, Cream and many more. With over 60 years of recorded music history, our passion for artistry in music continues today as a new generation of incredible artists including .

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