Entertainment Industry: 27 Branding Tips

| May 3, 2015

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Spotlight

TouchTunes

TouchTunes is a leader in in-venue entertainment providing music fans like you the ability to play your favorite songs at your favorite locations. You can find TouchTunes jukeboxes in 75,000 bars, restaurants and other social spaces across North American and Europe.Our innovation story began in 1998 with the release of the world’s first pay-for-play digital jukebox and since then, we have transformed into a multi-application platform offering a variety of engaging and interactive experiences. We are the in-venue entertainment leader, pushing boundaries and creating growth opportunities for our customers and our locations.Music is core to the TouchTunes experience and our smart jukeboxes allow the interface to learn from the music most played in a location and adapt over time to highlight the songs, artists and search results that are most relevant. Our mobile app has been downloaded over 7 million times and lets users find nearby jukebox locations and control the music from their phone

OTHER ARTICLES

Apple's AR & VR headset may not need external input for orientation & motion detection

Article | February 11, 2020

Apple is continuing to investigate headsets like its "AR Glasses," as part of its exploration of Augmented and Virtual Reality systems. One such headset in future may utilize sensors that can detect angular rotation, such as that experienced when the device is placed on a user's head or removed. "[It] may be beneficial for the VR headset to be able to detect when a head-worn device (e.g., headset, eyeglasses, headphones, etc.) is being removed from the user's head, is being placed on the user's head, or both," says Apple in US Patent No. 10,557,724, "Angle detection of a rotating system using a single magnet and multiple hall sensors."

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New Doom VR Mod Releasing Soon For Oculus Quest

Article | May 4, 2020

The release will feature 5 sets of VR weapons and a launcher that will allow you to mix and match different Doom mods with ease. There’s support for smooth locomotion and teleport movement options, plus you’ll be able to switch between a couple of different walking speeds for the former. The person behind the mod is DrBeef, who has previously completed a number of well-known Quest ports and VR projects. He was behind the Lambda1VR mod for Oculus Quest, as well as QuakeQuest and many others.

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Marketing a game? Put enough focus on Discord and TikTok

Article | June 7, 2021

TikTok and Discord are essential channels for effective gamer targeting. MIDiA’s Q1 2021 survey states that weekly active user penetration of the two services over-indexes among mobile and console gamers the most of all tracked social media. This is similar with PC gamers, with the exception of Twitter ranking slightly higher than TikTok.

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What Gaming Brands Can Teach Us About Online Marketing

Article | March 2, 2020

One of the best ways to learn about online marketing is to get out there and see what’s already working — and not working — for established brands in various industries. To start with, take notes on the types of content that are being created, where they’re being created, how they meet their audiences’ needs, and how their audience engages with them. For now, let’s take a closer look at one specific industry: the gaming industry. There’s a lot that gaming brands can teach us about online marketing. Below are some of the most important takeaways to keep in mind when coming up with your brand’s own marketing strategy.

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Spotlight

TouchTunes

TouchTunes is a leader in in-venue entertainment providing music fans like you the ability to play your favorite songs at your favorite locations. You can find TouchTunes jukeboxes in 75,000 bars, restaurants and other social spaces across North American and Europe.Our innovation story began in 1998 with the release of the world’s first pay-for-play digital jukebox and since then, we have transformed into a multi-application platform offering a variety of engaging and interactive experiences. We are the in-venue entertainment leader, pushing boundaries and creating growth opportunities for our customers and our locations.Music is core to the TouchTunes experience and our smart jukeboxes allow the interface to learn from the music most played in a location and adapt over time to highlight the songs, artists and search results that are most relevant. Our mobile app has been downloaded over 7 million times and lets users find nearby jukebox locations and control the music from their phone

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