Entertainment Industry: 30 Digital Marketing Tips

| May 3, 2015

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SKY TV New Zealand

From action flicks to adventure documentaries, live sport to breaking news – we broadcast more than 100 TV channels, including a sweet variety of niche channels, giving Kiwis their daily fix of TV’s best content. We have a wide range of products to suit everyone's viewing tastes from MY SKY personal video recorders, FAN PASS live sport streaming apps, to NEON subscription video streaming. With over 20 years in the business, we love working hard to reward more than 800,000 customers with unique experiences, everyday.

OTHER ARTICLES

Apple to Buy NextVR from Best Virtual Reality Platforms

Article | April 5, 2020

Technology giant Apple plans to take NextVR, one of the best platforms, by showing that it continues to work on virtual reality. NextVR was transferring important events over virtual reality today. Virtual reality (VR) and augmented reality (AR) technologies will undoubtedly be among the most used technologies in the future. Studies on this subject have been going on for years, but we still have not fully seen what this technology can do. For this reason, the virtual reality industry has not matured yet today. Apple has long been working on virtual reality and augmented reality.

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Player vs. Hacker: Cyberthreats to Gaming Companies and Gamers

Article | March 16, 2020

The video gaming landscape has changed drastically over the past few decades. Some of these changes have led to considerable developments in the cyberthreat landscape as it applies to gaming companies, the games themselves and the user base that enjoys them. Integration of the cloud, mobile apps and social networks, the diversity of games and platforms, the popularity of streaming, and the change in profit models to include loot kits mean that the attack surface is far greater than it has ever been. For this reason, it is important that gaming companies are prepared to defend against threats to their consumers and that gamers understand the types of threats they can face.

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How AI is changing the business landscape in the entertainment industry

Article | February 25, 2020

Whether you realise it or not, we are entering a new and unprecedented age: one driven largely by artificial intelligence. Up until very recently, artificial intelligence was of a very narrow sort. Put simply, it could do certain things, like arithmetic, very well. But other things, like speech recognition and complex decision-making, were left to humans. Nowadays, computing power has reached a stage where machines can learn for themselves – and the implications are sure to be felt in every area of the economy. This includes the entertainment industry – right down to smaller studios, who, with the help of small business loans, are now able to access worlds of ai-driven power previously denied to them.

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Ongoing transitions in gaming industry

Article | January 19, 2021

The gaming industry is continuously evolving with current transitions derived from VR/AR, blockchain, 5G and cloud computing. The aim of this transition is to fulfill requirements of gamers such as reducing the cost of gaming, developing more immersive experience, converting tools bought in games as transferable assets, enabling gamers to play graphic intensive games on low cost devices. Currently popular games are on the go to create augmented reality versions to be played on AR headsets with their mobile phones. The google stadia platform(a platform where graphic intensive games run in data centers and gamers can play them via web browsers) has also enabled the gaming industry to eliminate the computing limitations imposed by running games in mobile devices. The only barrier in coupling both technologies to have the best of both worlds is low bandwidth of 4G which will soon be expanded when 5G rolls out in the market. TRANSITIONS IN GAMING INDUSTRY The real time game play is currently not possible for games running in data centers and being rendered on web browsers of a gamer’s device as there is latency in reflecting the character’s action on the press of a button. Such a transition will eliminate the need for highly expensive gaming consoles which has been curbing the growth rate of the gaming industry. One more concern from gamers that’s being a barrier in revenue generation for the gaming industry is that the weapons, power packs, kits and tool kits bought in any game are simply virtual and become useless when they are done with the game. The idea to buy such time bound utility becomes insensible for players. So, now the gaming industry is evaluating the option to register these buyouts in games on blockchain which can later be used as a non tangible asset by players to trade easily. The gaming theory that’s getting popularised these days will eventually leverage the AR and VR technology to transform the education industry. The idea to provide customers with user manuals running in augmented reality that can enable a non trained worker to operate the machine is also booming. Solidworks by 3Dplm is one such tool that’s heading in this direction. The transitions mentioned above are quite exciting and the way gaming industry and mentioned technologies are evolving we can expect to get our hands on such exciting gaming technology soon too at a fraction of current costs.

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Spotlight

SKY TV New Zealand

From action flicks to adventure documentaries, live sport to breaking news – we broadcast more than 100 TV channels, including a sweet variety of niche channels, giving Kiwis their daily fix of TV’s best content. We have a wide range of products to suit everyone's viewing tastes from MY SKY personal video recorders, FAN PASS live sport streaming apps, to NEON subscription video streaming. With over 20 years in the business, we love working hard to reward more than 800,000 customers with unique experiences, everyday.

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