Entertainment, Marketing and Advertising: What to Do at CES2018

| January 4, 2018

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At CES the advertising, content, entertainment and marketing communities come together at C Space to explore and highlight technology’s influence on the advertising and entertainment worlds. Located at the ARIA in Tech South, the C Space exhibit floor and accompanying conference tracks will look at new technologies and how they have revolutionized advertising, marketing and entertainment.

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Rentkar

The ultimate gaming console that offers amazing reallife experiences to a gamer. Rent a PlayStation 4 on RENTKAR. Get the best games along to have a super chilled fun filled night with friends at your home. Great for corporate events, gaming night events, college fests, etc.

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VIRTUALIZATION

The rediscovered power of time-seasoned brand equity

Article | June 4, 2021

Discovery CEO David Zaslav has proposed that the new combined Discovery / Warner Media entity will be known as Warner Bros. Discovery. This is a recognition that leveraging brand equity will be crucial for the new-combined entity to successfully compete in the increasingly crowded direct-to-consumer (D2C) video streaming landscape. Zaslav is successfully absorbing a key lesson from Disney+’s meteoric rise to 103.6 million subscribers in less than two years since its launch: leverage deep consumer brand equity for D2C success.

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MEDIA AND BROADCASTING

Why video streaming needs to stop fighting the last consumer war

Article | June 4, 2021

Video streaming services have achieved mainstream engagement, with binge viewing now eclipsing linear TV viewing as the leading form of TV show consumption. While the digital disruptors may revel in their newfound status as the masters of TV consumption, and the TV and film industry are forced to adapt to this new reality, a subtler shift in mindset needs to occur. Streaming services, led by subscription video on demand (SVOD) hegemon Netflix, still operate in the mindset of having a digital native consumer base. For these streaming incumbents, the success of SVOD still rests upon their ability to appeal to younger consumer bases who have a) grown up in a digital environment, and b) are by definition young and eager for new and constantly evolving consumer experiences. Add to this the post-second world war presumption that popular entertainment should always be youth-centric focused, and streaming is still de-facto a youth-orientated proposition.

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How 5G Could Revolutionize the Gaming Industry

Article | June 4, 2021

The much-anticipated rollout of 5G technology is expected to completely change the way we play on our phones and it will likely be a huge boost for the entire gaming industry as well. In a recently published study by Paysafe, the company argues that the rollout of the updated mobile data service will have a “profound” impact on mobile gaming, including sports betting—which is an industry that has really taken off in the recent years and has actually become a substantial part of the gambling industry. Paysafe is the payment service behind famous online transactions brands like Skrill, Neteller, and Paysafecard, all of which are used on almost all websites that offer these types of transactions

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Factors For The Growth Of The Gaming Industry

Article | June 4, 2021

The online gaming industry is worth billions of dollars. Every day there are at least millions playing online games. The reason for the growth of the gaming industry is technology. Earlier people used to play in desktops; from there they started playing using consoles like Xbox, PlayStation etc. Now everyone plays games using their smartphones or tablets. The other factors for the growth of the gaming industry are.

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Spotlight

Rentkar

The ultimate gaming console that offers amazing reallife experiences to a gamer. Rent a PlayStation 4 on RENTKAR. Get the best games along to have a super chilled fun filled night with friends at your home. Great for corporate events, gaming night events, college fests, etc.

Events