Entertainment, Media and Publishing Industry: Disruption and New Business Models

| May 17, 2016

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As technology advances, so are the ways entertainment companies provide content to their customers. In this video, Jack W. Plunkett, CEO of Plunkett Research, Ltd goes over ongoing changes occurring within news, magazine and music providers plus some trends to look out for in the future.

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Eastern TV

Eastern is a full service media production company with offices in New York, Los Angeles, Atlanta, and Miami. With clients in broadcast, online and corporate, Eastern’s focus is on the subtle art of storytelling. Our approach pairs extensive experience with technical mastery, allowing us to deliver compelling narratives within high-gloss wrappers.

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What Gaming Brands Can Teach Us About Online Marketing

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One of the best ways to learn about online marketing is to get out there and see what’s already working — and not working — for established brands in various industries. To start with, take notes on the types of content that are being created, where they’re being created, how they meet their audiences’ needs, and how their audience engages with them. For now, let’s take a closer look at one specific industry: the gaming industry. There’s a lot that gaming brands can teach us about online marketing. Below are some of the most important takeaways to keep in mind when coming up with your brand’s own marketing strategy.

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Why VR and AR Should Be Part of Your Audience Building Campaign

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Marketing is a high-priority concern for businesses of all shapes, sizes, and varieties. To get noticed, they need to optimize everything from the content they produce to the brand images they present — but they also need to target the right audiences (and know them completely). Because this can’t be achieved immediately, it must be worked on over time. You send out some types of content and see how they perform. How do the recipients react? How much interest do they show?

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Six Things Blockchain Can Do For Gaming

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Spotlight

Eastern TV

Eastern is a full service media production company with offices in New York, Los Angeles, Atlanta, and Miami. With clients in broadcast, online and corporate, Eastern’s focus is on the subtle art of storytelling. Our approach pairs extensive experience with technical mastery, allowing us to deliver compelling narratives within high-gloss wrappers.

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