TECHNOLOGIES, BUSINESS
PRG | February 08, 2023
On February 07, 2023, Production Resource Group (PRG), an entertainment company, announced its investment in two new LED products from InfiLED, LED Gear Titan-X and Deep Black Series, enhancing live entertainment events.
It purchased 8,000 panels of DB Series LED products with a 2.3-pixel pitch, designed for events such as product launches, exhibitions, and corporate meetings with high-resolution panels. In addition, it will produce contrast effects with the ultra-black masking material and black LEDs, edge protectors, and fast-locking mechanisms. As PRG has purchased all panels from the same manufacturer, its clients experience consistency in its products.
The newly purchased 840 new Titan-X outdoor touring panels are lightweight, 1200mm x 1200mm large, have 70% transparency, with a slot for loudspeakers behind LED walls, no audio degradation, and unobstructed screen views. In addition, its X-frame structure increases stability and wind resistance, making it perfect for outdoor festivals and events.
Vice President of PRG Gear, Todd Spencer, said, "Technical advances in LED and stability in the sub-3mm resolution market have allowed us to respond to client demand, and we are confident that these products will be very popular with our Gear clients." He added, "Coming on the heels of our recent lighting fixture purchases, PRG's significant investment in this state-of-the-art technology reinforces our position as a premium provider in the markets we serve."
(Source – Cision PR Newswire)
PRG's CEO of Music, Randy Hutson, said, "Investing in this new technology allows us to further solidify PRG as a lead provider, meet the rigorous standards of our client's logistical and artistic needs and deliver an enhanced experience for their audiences."
(Source – Cision PR Newswire)
About PRG
PRG, an entertainment and event services and solutions company, provides services to creators, producers, designers, performers, and business leaders from every form of the entertainment sector, combining technology with creativity and experience. It has employed the best engineers, artisans, and experts from theatre, broadcast, TV, film, corporate events, concerts, staging, and hotels. Headquartered in New Windsor, New York, it has 62 offices worldwide with over 170 patents and 70 trademarks, providing services like broadcasting, automation, scenic, digital services, virtual production, labor, camera, audio, video, lighting, and rigging.
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SOLUTIONS, BUSINESS
Kargo | February 07, 2023
Kargo, an advertising service provider, has recently integrated VideoByte, a video advertising platform for connected TV (CTV) and over-the-top (OTT) streaming, to expand its portfolio of video formats, commerce and exclusive social formats, and publisher tools with CTV advertising formats. This integration will enhance the connected experiences of the audiences between desktop, mobile, and now connected televisions, gaining the attention of different channels for its brand partners.
Founded in 2020, VideoByte has become a prominent advertising service provider in CTV and OTT, integrating top media companies like LG, Tegna, and Viacom. Kargo has expanded its reach across the television advertising industry with this integration. It will launch new advertising products, and Kargo's current customers will get direct access to them.
CEO of VideoByte, David Naffis, who will join Kargo as General Manager of CTV, said, "We are thrilled to join the Kargo team and are in lockstep with their mission to develop uniquely differentiated ad experiences that grab attention and drive performance for publishers and brands alike. Kargo's recent growth, scale, and reputation as market innovators will accelerate our go-to-market as we continue to push innovating new CTV formats."
(Source - GlobeNewswire)
Kargo's CEO and Founder, Harry Kargman, said, "Acquiring VideoByte is a clear next step in our growth and evolution. Kargo has been expanding across multiple screens and the Connected TV experience is calling for this kind of ad format innovation and disruption that Kargo has brought to the mobile screen. VideoByte shares our mission and vision to create unique and performant ad creatives, but they do it on the Connected TV screen which has not been in our product lineup. With VideoByte, we will bring an amazing Kargo experience to Televisions everywhere and change the landscape with new capabilities while driving massive value and success for both brands and publishers."
(Source - GlobeNewswire)
About Kargo
Kargo, an advertising solutions provider, attracts consumer attention across mobile, video, and social advertising platforms for advertising brands with its exclusive omnichannel advertising suite and increases return on advertising spend (ROAS), incremental brand lift, and revenue per impression through creative targeting solutions. Headquartered in New York, it has had offices worldwide since 2003. It provides solutions for load time, identity problems, non-skippable video, poor creatives, advertisements, and infinite scrolls with direct integration and specialized market supplies, optimizing impressions from the best publishers.
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SOLUTIONS, MEDIA AND BROADCASTING
Atmosphere | February 06, 2023
Atmosphere, one of the leaders in TV entertainment streaming for business, has recently announced its exclusive content partnership with Trusted Media Brands (TMB), an entertainment company, to drive its long and short videos from brands like Weather Spy, People Are Awesome, The Pet Collective, and FailArmy and its content library into Atmosphere's digital out-of-home (DOOH) streaming platform.
TMB has a wide variety of shows across all its brands. In the past year, about 11 billion minutes watch on free ad-supported streaming TV (FAST) platforms and tens of billions of views on different social media sites.
Whereas the ad-supported streaming service provider, Atmosphere, has about 60 million monthly viewers across 45,000 platforms like medical waiting rooms, gyms, health clubs, and restaurants and bars. Its "content for free" feature allows streaming customers to run promotions with their captive customers through its self-service advertising portal.
Chief Operating Officer at Atmosphere, Blake Sabatinelli, said, "TMB's content is some of the most compelling content online and plays spectacularly in businesses." He added, "We are elated to become the exclusive out-of-home destination for high-quality programming like FailArmy and People Are Awesome and to provide TMB with their largest out-of-home audience yet."
(Source – Business Wire)
Chief Business Officer at TMB, Cameron Saless, said, "We are thrilled to partner with Atmosphere to bring our brands and channels to businesses worldwide." He added, "As early movers in social and FAST, we've been working hard to find new and exciting distribution points. Our partnership with Atmosphere allows us to do just that by expanding our audience and finding new points of discovery with consumers while they dine, exercise, socialize, and more."
(Source – Business Wire)
About Atmosphere
Atmosphere, one of the leading entertainment service providers, offers optional audio and original streaming TV channels for every business and mood. In addition, its ad portal allows companies to run their marketing promotions within their platforms and outside of them to new custom content. Its content is designed for public viewing and includes viral video compilations, lifestyle, news, sports coverage, adventure sports, the arts, and an effective business atmosphere. Headquartered in Austin, Texas, it has been revolutionizing TV streaming since 2019.
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