Esports: Transforming Media and Entertainment

| October 9, 2019

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We are exceptionally bullish on the broadly defined esports ecosystem as an emerging new media and entertainment market set to eclipse the billion-dollar threshold. Technology, demographic, regulatory, and capital tailwinds support compelling value realization across the ecosystem. The shift of legacy advertising and sponsorship dollars to esports’ audience demographics where the IP enabled targeting capabilities and measured advertising ROIs are in the early innings is on track to surpass the billion-dollar mark. Billion-dollar legacy sports franchises need to play the long game given audiences that are increasingly long-inthe-tooth with average ages of 50+. Esports leagues and franchises represent both a hedge on audiences moving away from traditional sports but also a means to cultivate younger audiences.

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OTHER ARTICLES

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Bringing everything that matters in business and financial news. We want to help you make money. TheStreet, Inc. is a leading digital financial media company reporting on the latest investing trends and analysis to investors around the world. With an unmatched suite of digital services, TheStreet has all the tools and insight needed to help you make the best financial decisions.

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