Esports: Transforming Media and Entertainment

October 9, 2019

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We are exceptionally bullish on the broadly defined esports ecosystem as an emerging new media and entertainment market set to eclipse the billion-dollar threshold. Technology, demographic, regulatory, and capital tailwinds support compelling value realization across the ecosystem. The shift of legacy advertising and sponsorship dollars to esports’ audience demographics where the IP enabled targeting capabilities and measured advertising ROIs are in the early innings is on track to surpass the billion-dollar mark. Billion-dollar legacy sports franchises need to play the long game given audiences that are increasingly long-inthe-tooth with average ages of 50+. Esports leagues and franchises represent both a hedge on audiences moving away from traditional sports but also a means to cultivate younger audiences.

Spotlight

SKYCITY Entertainment Group

SKYCITY Entertainment Group is one of Australasia's leading gaming and entertainment businesses. Our vision is to deliver world-class casino entertainment and our mission is to thrill, excite and make everyone feel like a winner. SKYCITY is a diverse and vibrant business with an equally diverse and vibrant team of over 6,000 people who work across our five locations in Adelaide, Auckland, Darwin, Hamilton and Queenstown.

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MEDIA AND BROADCASTING

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Stride Is Mirror’s Edge VR In Everything But Name

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VIRTUALIZATION

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Article | June 7, 2021

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Should You Buy A PSVR In 2020?

Article | April 16, 2020

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Spotlight

SKYCITY Entertainment Group

SKYCITY Entertainment Group is one of Australasia's leading gaming and entertainment businesses. Our vision is to deliver world-class casino entertainment and our mission is to thrill, excite and make everyone feel like a winner. SKYCITY is a diverse and vibrant business with an equally diverse and vibrant team of over 6,000 people who work across our five locations in Adelaide, Auckland, Darwin, Hamilton and Queenstown.

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