Everything about Heads Up Display(HUD) Infographics

| December 2, 2017

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In the world of Virtual Reality Displays and Google Glasses, our automobiles were probably feeling left out. But inventors had their back and our cars got entitled to the same treatment. Gone are the days when you used to miss a turn while on GPS or get distracted from the road while switching on to your favorite radio station. Automobiles are growing smarter and safer, and with the introduction of HUDs, both the qualities have certainly got an addition to their lists.

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Leftfield Pictures

Leftfield Pictures is a reality television powerhouse with hundreds of hours of cutting-edge and innovative unscripted programming, airing on various major networks. Our ratings-grabbing shows are rooted in strong storytelling and casting, and run the gamut from compelling character-driven pieces to laugh-out-loud comedies. Leftfield Pictures has pioneered a new standard of television: Delivering shows with both ‘laugh and learn’ elements that entertain and also inform the audience.

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What Gaming Brands Can Teach Us About Online Marketing

Article | March 2, 2020

One of the best ways to learn about online marketing is to get out there and see what’s already working — and not working — for established brands in various industries. To start with, take notes on the types of content that are being created, where they’re being created, how they meet their audiences’ needs, and how their audience engages with them. For now, let’s take a closer look at one specific industry: the gaming industry. There’s a lot that gaming brands can teach us about online marketing. Below are some of the most important takeaways to keep in mind when coming up with your brand’s own marketing strategy.

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This time Amazon really does have Bond in its sights

Article | May 20, 2021

MGM, which holds the largest film and TV library in Hollywood, is finally in play – and likely to be acquired by tech major and video streaming behemoth Amazon. With a rumoured price tag of $9 billion, the deal, while substantial, is merely equivalent to 8.3% of Amazon’s Q1 2021 earnings of $108.5 billion. Indeed, the 44% year-on-year (YoY) increase for its Q1 results alone would pay for the deal more than four times over. When it comes to investment capital to deploy, the tech majors led by Amazon and Apple are in a financial class of their own. This is the kind of deal that helps to explain why AT&T was so keen cut its losses and incur a $66 billion loss on its Warner Media assets by merging the former Time Warner media major with Discovery for $43 billion in cash and receiving 71% in equity in the new combined entity in return. It also follows on from Amazon’s 15.4x increase in what it is willing to pay to secure exclusive NFL Thursday Night Football coverage for its US Amazon Prime customers.

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The crowd still matters for live sports broadcasting

Article | June 17, 2021

At opposite sides of the globe, two top-flight international football events have kicked off over the last week. In semi-vaccinated Europe the month-long Euro 2020 tournament began on Friday June 11th, with 11 countries hosting the competition across Europe. On Sunday June 13th in Brazil (a country which had now lost nearly half a million lives to COVID-19) the 2021 Copa America kicked off, with the final taking place on July 10th2021. While Euro 2020 is taking place in front of reduced capacity crowds of fans in stadiums, the Copa America is being played behind closed doors with entire participating national delegations required to be vaccinated, and delegations limited to 65 members. Euro 2020’s official motto ‘Live it. For Real’ can be taken as a declaration of intent to host a top-flight mass sporting event as close to pre-pandemic conditions as feasibly possible. The criteria for live spectator participation for UEFA (the event organisers) was key to this. UEFA president Aleksander Čeferin confirmed the importance of live spectators at matches in an interview back in March where he stated "We have several scenarios, but the one guarantee we can make is that the option of playing any Euro 2020 match in an empty stadium is off the table. Every host must guarantee there will be fans at their games."

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Music and podcasts are competing for the same time

Article | May 28, 2021

The pandemic changed media consumption.Consumers acquired an extra 12% of entertainment timeand though everything was up, some categories grew much faster than others. One of the biggest gainers was spoken word audio, with podcasts and audiobooks seeing dramatic rises and while music hours grew too, the increase was below 12%, which means that music lost share. In the current entertainment environment of plenty this may be an academic concern, but when life returns to some form of normality (commutes, going out, gyms etc.) some or all of that extra 12% of entertainment time will go, which means that growing by less than the market average could translate into decline.

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Spotlight

Leftfield Pictures

Leftfield Pictures is a reality television powerhouse with hundreds of hours of cutting-edge and innovative unscripted programming, airing on various major networks. Our ratings-grabbing shows are rooted in strong storytelling and casting, and run the gamut from compelling character-driven pieces to laugh-out-loud comedies. Leftfield Pictures has pioneered a new standard of television: Delivering shows with both ‘laugh and learn’ elements that entertain and also inform the audience.

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