Everything You Need to Know About Sling TV

December 31, 2017 | 73 views

Sling TV is a no-contract service that delivers live TV for as little as $20 a month. It's a great option for many cord cutters, but is it right for you? Here's everything you need to know about Sling TV.

Spotlight

BANDAI NAMCO Entertainment America Inc.

BANDAI NAMCO Entertainment America Inc., part of BANDAI NAMCO Holdings Inc., is a leading global publisher and developer of interactive entertainment for all major video game consoles, iOS, Android, and online platforms.

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TECHNOLOGIES,BUSINESS

Discord: A Novel Medium for B2B Marketing

Article | July 20, 2022

Discord is a real-time chat platform where anyone with a community can interact. Users can talk to others in the community on special channels and get invites to join different servers. Many people prefer to reach out to online customers through social media, but messaging apps like Discord have 20% more monthly active users than traditional social media platforms. (Business Insider) Discord generates revenue through premium subscriptions and game distribution. It does not use advertisements. However, it can help marketers through its community that grows with video, voice, text communication and more. Let us look at how: Helps Build a Moderated Community You can set up a Discord server as a moderated social discussion platform. Create different channels based on your audience’s preference and allow them to bond. And as your community grows, so will the popularity of your business. Word-of-mouth marketing is still very effective. Connects Your Brand with Like-minded Audience You can also meet others who share your interests on various Discord servers. When you know what you're looking for, finding relevant servers is simple. Check with your team members, and your community, and join those groups. There, you'll meet other business owners and pursue collaboration opportunities. Allows Sharing Relevant Industry Content Share your website articles and other industry updates on Discord. You can take the advantage of your employees’ social media presence because they are linked to a single server. They'll spread the word about the articles through other Discord servers and their personal social media accounts. It will assist you in gaining authority among your target audience. Another way to market your company is to post branded memes, GIFs, and funny screenshots. Helps Offer Great Customer Service People expect prompt service, and because Discord delivers messages in real-time, you can address issues as they arise. You can easily send direct messages to members and have private conversations with them. Parting Words Although Discord is primarily a messaging app for individuals, it also has many advantages for B2B marketing. Discord is ideal for community management and true engagement.

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TECHNOLOGIES,VIRTUALIZATION

B2B Movie Placements: What to Expect?

Article | August 2, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

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TECHNOLOGIES,BUSINESS

Branded Entertainment in B2B: Why is it Important?

Article | August 3, 2022

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

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SOLUTIONS,BUSINESS

Driving ROI of Your B2B Marketing with Entertainment

Article | July 7, 2022

B2B companies are harnessing entertainment to drive their marketing ROI. They are using strategies that meet the changing needs of B2B customers and take advantage of how technology is improving. Let us examine the top five entertainment marketing strategies that can get engagement for your B2B content: On-Demand Content Rules B2B corporate Salesforce recently announced a new streaming service—Salesforce+—that exclusively caters to businesses. If you want to try something like this, you don’t need to create a new streaming platform. Instead, you can use your social media accounts to share unique content that your target audience will find interesting. Presentation Shouldn’t Be a Priority Your B2B audience isn’t any different from the audience that consumes basic TikTok videos, reality TV shows, or YouTube clips that don’t have the best scripts. Any grippingly human content presented on popular channels of entertainment appeals to the viewer and can influence their buying decisions. Harness User-generated Content Harness user-generated content like videos, reviews, and testimonials. When your customer tells your brand’s story or how your brand helped them solve their problems, the content is engaging and authentic for your prospects and influences their purchase decisions. Additionally, such content receives high engagement and improves your brand’s reputation. Relevance Wins Hearts If the content you are producing is entertaining and engaging, addresses the pain points and demands of your target audience, and is timed perfectly to match the dynamic market needs, your prospects might relate to your brand better and avail your product or services. Create Immersive Experiences Through Events With the help of experience experts Boost Experiential, Google created an Event Series to target small businesses in the U.S. They led a nationwide initiative to offer educational seminars and coaching to small businesses. They held events in 50 states and introduced Google’s tools to thousands of business owners. As a result, they have got more than 50, 000 small businesses online. Entertainment Could Be a B2B Trend for 2022 Create valuable, memorable, entertaining, and engaging content addressing customer pain points. Make it available to your target audience through popular channels like streaming sites, social media, webinars, live events and more to get your marketing ROI.

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Spotlight

BANDAI NAMCO Entertainment America Inc.

BANDAI NAMCO Entertainment America Inc., part of BANDAI NAMCO Holdings Inc., is a leading global publisher and developer of interactive entertainment for all major video game consoles, iOS, Android, and online platforms.

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Sling TV adds free streaming option for Roku device owners

Slashgear | January 14, 2019

Livestreaming TV service Sling TV has launched a free viewing experience for Roku users, enabling them to browse the service as a guest and watch content without paying. The free access is offered to new Sling TV customers who can access the content without creating an account or signing in. In addition to watching content, guests will be able to buy pay-per-view events without subscribing.The new guest access differs from a typical free trial — users don’t need to create an account, sign in, or offer payment information. Instead, Roku users can click a new “Browse as Guest” option, skipping the free trial to get directly into the streaming content. Users can watch the on-demand shows and stream channels.According to Sling TV, it gives these guests access to free episodes of TV shows — it’s unclear how many episodes are free, however. Guests can also subscribe (read: pay for) specific channels they may be interested in, such as Showtime, without signing up for the base Sling TV subscription. This is in line with the service’s “a la carte” entertainment experience.The new Roku guest experience aside, Sling TV is also making it easier to determine which subscriptions are best for customers based on what they are interested in. Users can browse available content and choose what they want to watch. Based on those selections, Sling will suggest the best subscription options to meet those preferences. This new experience will be launching first on Roku, but will expand to other devices soon.

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Sling TV, ESPN And Fox Now Arrive On Oculus Go For US Customers

VRFocus | December 18, 2018

The Oculus Go standalone headset is a great bit of kit for mobile gaming, and even better to watch your favourite shows through apps like Netflix and Hulu. When the official launch of the headset was announced during the Facebook Developers Conference (F8) earlier this year, the company announced Oculus TV for apps like those just mentioned, activating the service a month later. Now, Oculus TV has been expanded (for US customers at least), with the addition of Sling TV, ESPN (including ESPN+) and Fox Now.In a similar vein to Netflix, Sling TV is a live streaming service. They differ in the fact that for Sling TV’s monthly fee customers get access to a range of channels. For $25 USD a month, customers can choose from one of two packages; Sling Orange which has 30 channels including A&E, AMC, CNN, and Disney Channel, or Sling Blue, which has 45 channels including USA, Cartoon Network and Discovery. If those aren’t enough then Sling TV has a range of add-on packages covering every interest, from comedy and sports to lifestyle and Hollywood movies.

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Sling TV launching on Oculus Go VR headset

FierceVideo | December 17, 2018

Sling TV says it will be the first virtual MVPD to offer up its streaming TV service on the Oculus Go, a standalone virtual reality headset.Sling TV on the Oculus Go will have the effect of watching TV in a “modern lounge with a mountain view” on the equivalent of a 180-inch display. For a limited time, customers who purchase and activate a new Oculus Go will receive an $80 credit toward Sling TV subscription services."No big screen, no room, no problem. Sling TV on Oculus Go gives customers an incredibly large screen, high-resolution experience anywhere they get a WiFi connection, without the need to connect to a phone or PC," said Jimshade Chaudhari, vice president of product management at Sling TV, in a statement. "Oculus Go is a real game-changer in giving people a personal home theater experience wherever they are, with its crystal-clear optics and portable design."The Oculus Go features an LCD display that renders at a resolution of 2,560 x 1,440 and headphone-free, built-in speakers. Sling TV said its Oculus app uses an interface similar to its Android apps.

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VRFocus | December 18, 2018

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Sling TV launching on Oculus Go VR headset

FierceVideo | December 17, 2018

Sling TV says it will be the first virtual MVPD to offer up its streaming TV service on the Oculus Go, a standalone virtual reality headset.Sling TV on the Oculus Go will have the effect of watching TV in a “modern lounge with a mountain view” on the equivalent of a 180-inch display. For a limited time, customers who purchase and activate a new Oculus Go will receive an $80 credit toward Sling TV subscription services."No big screen, no room, no problem. Sling TV on Oculus Go gives customers an incredibly large screen, high-resolution experience anywhere they get a WiFi connection, without the need to connect to a phone or PC," said Jimshade Chaudhari, vice president of product management at Sling TV, in a statement. "Oculus Go is a real game-changer in giving people a personal home theater experience wherever they are, with its crystal-clear optics and portable design."The Oculus Go features an LCD display that renders at a resolution of 2,560 x 1,440 and headphone-free, built-in speakers. Sling TV said its Oculus app uses an interface similar to its Android apps.

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Events