Everything you need to know about using VR for your business

September 18, 2019

VR (virtual reality) seems like something of the future. And, in a way, it is! However, that technology has come a long way over the past couple of years. With the proper equipment, users can experience a realistic 3D simulation. One can even interact with the fabricated environment. VR might seem like a great tool to incorporate into your business. This is largely thanks to its use in big businesses. Companies such as Facebook, Samsung, and Google making use of virtual reality applications. As the technology becomes more popular, other businesses are going to want to jump on board. If they don’t, they will eventually be one of the few companies not using this technology. By getting a head start, you can get ahead of the game.

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Turnkey Sports & Entertainment

Turnkey's intelligence group is devoted to helping our clients make better business decisions. Our solutions range from full- to self-service, and are used by more than 250 brands, teams, leagues, and facilities. We specialize in evaluating and optimizing marketing partnerships and communications through research, data-driven insights, and sponsorship strategy. www.turnkeyintelligence.com.

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VIRTUALIZATION

Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Article | May 17, 2021

Ubisoft announced last week that it is adding specific focus on free-to-play, alongside its AAA catalogue. In doing so, it is following a route that has been very successful for Activision with its Warzone strategy. Free-to-play games which draw audiences via big franchise names and monetise via in-game spending are going to be increasingly common among AAA publishers. The focus on in-game spending and particularly on the cosmetic, rather than the progress-related, parts will be the key revenue component. As games become less finite and more perpetual (consumer goal is less about ‘finishing them’ and more and ‘playing/spending time in them’), the opportunity to monetise needs that stem from this perpetual engagement (e.g. socialising or expression) starts to outweigh the mere monetisation of access to a packaged product. Simultaneously, free-to-play games also act as a powerful marketing driver for AAA releases as they come out, as well as streamability and word of mouth for the franchise.

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4 Stocks To Buy To Invest in Virtual Reality

Article | June 13, 2020

The virtual reality market has been hailed as the "next big thing" for decades, but VR has repeatedly disappointed consumers with mediocre hardware products and software experiences. But in recent years, a wave of refined devices narrowed the gap between consumer expectations and reality. The VR market's future has yet to be written, but investors who believe in this budding market should consider buying these four tech stocks. Sony's PlayStation VR is the best-selling VR headset in the world with over 5 million shipments since its launch in October 2016. That only represents a sliver of Sony's installed base of 110 million PS4s, but that foothold has encouraged developers to produce more stand-alone VR games and add-on experiences for PS4 games.

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VIRTUALIZATION

The rediscovered power of time-seasoned brand equity

Article | June 4, 2021

Discovery CEO David Zaslav has proposed that the new combined Discovery / Warner Media entity will be known as Warner Bros. Discovery. This is a recognition that leveraging brand equity will be crucial for the new-combined entity to successfully compete in the increasingly crowded direct-to-consumer (D2C) video streaming landscape. Zaslav is successfully absorbing a key lesson from Disney+’s meteoric rise to 103.6 million subscribers in less than two years since its launch: leverage deep consumer brand equity for D2C success.

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Stride Is Mirror’s Edge VR In Everything But Name

Article | April 27, 2020

Ever since the Oculus Rift was first introduced, people have wanted a Mirror’s Edge VR game. Years later, Stride looks to deliver where EA hasn’t. The first footage for Stride, which debuted over the weekend, promises essentially a VR doppelganger of DICE’s beloved series. Players hop between rooftops using parkour, avoiding enemy gunfire and taking opponents down as they go. But while the game sounds similar to Mirror’s Edge, it looks practically identical; bleached-white buildings are peppered with vibrantly-highlighted objects you can use for progression.

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Spotlight

Turnkey Sports & Entertainment

Turnkey's intelligence group is devoted to helping our clients make better business decisions. Our solutions range from full- to self-service, and are used by more than 250 brands, teams, leagues, and facilities. We specialize in evaluating and optimizing marketing partnerships and communications through research, data-driven insights, and sponsorship strategy. www.turnkeyintelligence.com.

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