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Experiential Marketing with Augmented Reality

May 30, 2019 | 73 views

Whether you want to engage an audience,  promote your product or service in more detail in exciting ways, or you would like to extend your story, your brand, beyond what could be typically printed on your marketing collaterals or packaging.

Spotlight

Atomic Cartoons

Award-winning Atomic Cartoons, a Thunderbird Entertainment company, is a full-service animation studio located in Vancouver’s busy Animation District. Atomic creates, produces and finances animation for distribution across multiple channels. Atomic Cartoons’ is an artist's studio that includes some of Canada’s most creative animators, directors and producers. Adept at multiple genres and animation styles, Atomic Cartoons is recognized internationally as one of the leading animation studios in North America.

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MEDIA AND BROADCASTING,BUSINESS

Discord: A Novel Medium for B2B Marketing

Article | August 4, 2022

Discord is a real-time chat platform where anyone with a community can interact. Users can talk to others in the community on special channels and get invites to join different servers. Many people prefer to reach out to online customers through social media, but messaging apps like Discord have 20% more monthly active users than traditional social media platforms. (Business Insider) Discord generates revenue through premium subscriptions and game distribution. It does not use advertisements. However, it can help marketers through its community that grows with video, voice, text communication and more. Let us look at how: Helps Build a Moderated Community You can set up a Discord server as a moderated social discussion platform. Create different channels based on your audience’s preference and allow them to bond. And as your community grows, so will the popularity of your business. Word-of-mouth marketing is still very effective. Connects Your Brand with Like-minded Audience You can also meet others who share your interests on various Discord servers. When you know what you're looking for, finding relevant servers is simple. Check with your team members, and your community, and join those groups. There, you'll meet other business owners and pursue collaboration opportunities. Allows Sharing Relevant Industry Content Share your website articles and other industry updates on Discord. You can take the advantage of your employees’ social media presence because they are linked to a single server. They'll spread the word about the articles through other Discord servers and their personal social media accounts. It will assist you in gaining authority among your target audience. Another way to market your company is to post branded memes, GIFs, and funny screenshots. Helps Offer Great Customer Service People expect prompt service, and because Discord delivers messages in real-time, you can address issues as they arise. You can easily send direct messages to members and have private conversations with them. Parting Words Although Discord is primarily a messaging app for individuals, it also has many advantages for B2B marketing. Discord is ideal for community management and true engagement.

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TECHNOLOGIES,VIRTUALIZATION

B2B Movie Placements: What to Expect?

Article | July 27, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

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VIRTUALIZATION,MEDIA AND BROADCASTING

Branded Entertainment in B2B: Why is it Important?

Article | July 13, 2022

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

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SOLUTIONS,BUSINESS

Driving ROI of Your B2B Marketing with Entertainment

Article | July 7, 2022

B2B companies are harnessing entertainment to drive their marketing ROI. They are using strategies that meet the changing needs of B2B customers and take advantage of how technology is improving. Let us examine the top five entertainment marketing strategies that can get engagement for your B2B content: On-Demand Content Rules B2B corporate Salesforce recently announced a new streaming service—Salesforce+—that exclusively caters to businesses. If you want to try something like this, you don’t need to create a new streaming platform. Instead, you can use your social media accounts to share unique content that your target audience will find interesting. Presentation Shouldn’t Be a Priority Your B2B audience isn’t any different from the audience that consumes basic TikTok videos, reality TV shows, or YouTube clips that don’t have the best scripts. Any grippingly human content presented on popular channels of entertainment appeals to the viewer and can influence their buying decisions. Harness User-generated Content Harness user-generated content like videos, reviews, and testimonials. When your customer tells your brand’s story or how your brand helped them solve their problems, the content is engaging and authentic for your prospects and influences their purchase decisions. Additionally, such content receives high engagement and improves your brand’s reputation. Relevance Wins Hearts If the content you are producing is entertaining and engaging, addresses the pain points and demands of your target audience, and is timed perfectly to match the dynamic market needs, your prospects might relate to your brand better and avail your product or services. Create Immersive Experiences Through Events With the help of experience experts Boost Experiential, Google created an Event Series to target small businesses in the U.S. They led a nationwide initiative to offer educational seminars and coaching to small businesses. They held events in 50 states and introduced Google’s tools to thousands of business owners. As a result, they have got more than 50, 000 small businesses online. Entertainment Could Be a B2B Trend for 2022 Create valuable, memorable, entertaining, and engaging content addressing customer pain points. Make it available to your target audience through popular channels like streaming sites, social media, webinars, live events and more to get your marketing ROI.

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MEDIA AND BROADCASTING,BUSINESS

Boost Your B2B SaaS Business with Live Streaming

Article | August 4, 2022

Discord is a real-time chat platform where anyone with a community can interact. Users can talk to others in the community on special channels and get invites to join different servers. Many people prefer to reach out to online customers through social media, but messaging apps like Discord have 20% more monthly active users than traditional social media platforms. (Business Insider) Discord generates revenue through premium subscriptions and game distribution. It does not use advertisements. However, it can help marketers through its community that grows with video, voice, text communication and more. Let us look at how: Helps Build a Moderated Community You can set up a Discord server as a moderated social discussion platform. Create different channels based on your audience’s preference and allow them to bond. And as your community grows, so will the popularity of your business. Word-of-mouth marketing is still very effective. Connects Your Brand with Like-minded Audience You can also meet others who share your interests on various Discord servers. When you know what you're looking for, finding relevant servers is simple. Check with your team members, and your community, and join those groups. There, you'll meet other business owners and pursue collaboration opportunities. Allows Sharing Relevant Industry Content Share your website articles and other industry updates on Discord. You can take the advantage of your employees’ social media presence because they are linked to a single server. They'll spread the word about the articles through other Discord servers and their personal social media accounts. It will assist you in gaining authority among your target audience. Another way to market your company is to post branded memes, GIFs, and funny screenshots. Helps Offer Great Customer Service People expect prompt service, and because Discord delivers messages in real-time, you can address issues as they arise. You can easily send direct messages to members and have private conversations with them. Parting Words Although Discord is primarily a messaging app for individuals, it also has many advantages for B2B marketing. Discord is ideal for community management and true engagement.

Read More
TECHNOLOGIES,VIRTUALIZATION

Metaverse: Transforming B2B Businesses with Technology

Article | July 27, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

Read More
VIRTUALIZATION,MEDIA AND BROADCASTING

B2B Movie Placements: What to Expect?

Article | July 13, 2022

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

Read More
SOLUTIONS,BUSINESS

Driving ROI of Your B2B Marketing with Entertainment

Article | July 7, 2022

B2B companies are harnessing entertainment to drive their marketing ROI. They are using strategies that meet the changing needs of B2B customers and take advantage of how technology is improving. Let us examine the top five entertainment marketing strategies that can get engagement for your B2B content: On-Demand Content Rules B2B corporate Salesforce recently announced a new streaming service—Salesforce+—that exclusively caters to businesses. If you want to try something like this, you don’t need to create a new streaming platform. Instead, you can use your social media accounts to share unique content that your target audience will find interesting. Presentation Shouldn’t Be a Priority Your B2B audience isn’t any different from the audience that consumes basic TikTok videos, reality TV shows, or YouTube clips that don’t have the best scripts. Any grippingly human content presented on popular channels of entertainment appeals to the viewer and can influence their buying decisions. Harness User-generated Content Harness user-generated content like videos, reviews, and testimonials. When your customer tells your brand’s story or how your brand helped them solve their problems, the content is engaging and authentic for your prospects and influences their purchase decisions. Additionally, such content receives high engagement and improves your brand’s reputation. Relevance Wins Hearts If the content you are producing is entertaining and engaging, addresses the pain points and demands of your target audience, and is timed perfectly to match the dynamic market needs, your prospects might relate to your brand better and avail your product or services. Create Immersive Experiences Through Events With the help of experience experts Boost Experiential, Google created an Event Series to target small businesses in the U.S. They led a nationwide initiative to offer educational seminars and coaching to small businesses. They held events in 50 states and introduced Google’s tools to thousands of business owners. As a result, they have got more than 50, 000 small businesses online. Entertainment Could Be a B2B Trend for 2022 Create valuable, memorable, entertaining, and engaging content addressing customer pain points. Make it available to your target audience through popular channels like streaming sites, social media, webinars, live events and more to get your marketing ROI.

Read More
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Spotlight

Atomic Cartoons

Award-winning Atomic Cartoons, a Thunderbird Entertainment company, is a full-service animation studio located in Vancouver’s busy Animation District. Atomic creates, produces and finances animation for distribution across multiple channels. Atomic Cartoons’ is an artist's studio that includes some of Canada’s most creative animators, directors and producers. Adept at multiple genres and animation styles, Atomic Cartoons is recognized internationally as one of the leading animation studios in North America.

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TECHNOLOGIES,MEDIA AND BROADCASTING

Amazon Upgrades Fire TV with Third Generation Fire TV Cube and New Alexa Voice Remote Pro

Amazon | September 29, 2022

Amazon announced upgrades to its industry-leading Fire TV family, including the next generation Fire TV Cube—Fire TV’s most powerful streaming media player yet—and Alexa Voice Remote Pro, a premium remote with an all-new Remote Finder and customizable buttons.“The all-new Fire TV Cube is a big step forward for Fire TV—it’s the fastest, most powerful, and most versatile streaming media player we’ve ever made,” said Daniel Rausch, vice president of Amazon Entertainment Devices and Services. “This Fire TV Cube’s powerful processing and Wi-Fi 6E support deliver an incredibly smooth streaming experience, and HDMI input means you can instantly extend the simplicity of Fire TV and hands-free Alexa control to your home entertainment system. With Alexa Voice Remote Pro, we’re making it easy to find a misplaced remote and get to the apps and content you love.” Fire TV Cube—Enhanced Power and Speed The third generation of Fire TV Cube is Amazon’s best Fire TV streaming media player yet, with a new octa-core 2.0 GHz processor that makes it 20% more powerful than the previous generation. The supercharged processor increases app launch speeds, making this Fire TV’s smoothest and most fluid streaming media player experience to date. Fire TV Cube can be controlled entirely hands-free with Alexa and includes support for cinematic 4K Ultra HD, Dolby Vision, HDR, and immersive Dolby Atmos audio. Plus, it offers a range of new features, including an HDMI input port, Wi-Fi 6E support, and Super Resolution Upscaling. An industry-first, Fire TV Cube includes an HDMI input port, giving customers the flexibility to bring their entertainment devices together by directly connecting compatible cable boxes, Blu-ray players, and more devices. Now, customers can just say, Alexa, tune to ESPN on cable” instead of manually changing inputs to get to the content they want. With Fire TV Cube, customers can easily control live TV, cable boxes, and on-demand streaming via Fire TV’s Alexa Voice Remote or hands-free with Alexa. Fire TV Cube also features an additional USB port for easy connection to compatible webcams for video calling with Alexa Communications—simply say, Alexa, call mom” to connect with family or friends from the largest screen in the home. Fire TV Cube is the first streaming media player in the industry with Wi-Fi 6E support, giving customers with a compatible router the ability to enjoy a smooth entertainment experience with less interference from other Wi-Fi devices in the home. It also features a new Ethernet port if you need a wired network connection. New to Fire TV Cube is Super Resolution Upscaling, which provides enhanced picture quality by seamlessly converting HD content into 4K for greater detail, contrast, and clarity. With Super Resolution Upscaling, content—from movies originally made in HD to grainy family photos—will look sharper on a 4K display. Alexa Voice Remote Pro—Remote Finder Feature, Customizable Buttons, and Backlighting Alexa Voice Remote Pro is a new premium remote built to help customers spend more time streaming and less time searching for the remote. It introduces a Remote Finder feature to help customers find misplaced remotes more easily. Simply say, Alexa, find my remote” or use the dedicated Remote Finder button in Fire TV app, and Alexa Voice Remote Pro’s built-in speaker will emit an audible ring to attract your attention. Two new customizable buttons make getting to your favorite content and Alexa commands quicker and easier. You can personalize your remote by programming these buttons to create one-touch shortcuts to favorite apps, channels, and anything Alexa can do. For example, you could choose to program a button to have Alexa dim the lights, check the weather, or start an Alexa Routine for movie night. Alexa Voice Remote Pro also includes motion-activated backlighting that automatically illuminates the buttons when the remote is picked up in low-light settings. Alexa Voice Remote Pro is compatible with most Fire TV streaming media players, Amazon Fire TV smart TVs, and Smart TVs with Fire TV built-in. Accessible and Sustainable Fire TV Cube supports Audio Streaming for Hearing Aids (ASHA), allowing customers to directly connect compatible Bluetooth hearing aids. Both Fire TV Cube and Alexa Voice Remote Pro’s product and packaging are designed with sustainability in mind. Fire TV Cube is independently certified to use less energy and cause fewer of the emissions that contribute to climate change, earning the ENERGY STAR certification. As a part of Amazon’s commitment to helping preserve the natural world, Fire TV Cube and Alexa Voice Remote Pro both qualified for the Climate Pledge Friendly badge by achieving the Carbon Trust’s Reducing CO2 certifications, showing that their carbon footprints have been reduced year over year. To achieve this, both products used more-sustainable materials and implemented design changes to reduce their overall lifetime energy consumption. Fire TV Cube and Alexa Voice Remote Pro’s packaging is 100% recyclable in the U.S., made of wood fiber-based materials from responsibly managed forests or recycled sources. Pricing and Availability The all-new Fire TV Cube is available for pre-order today in the United States for $139.99. Alexa Voice Remote Pro is available for pre-order today on Amazon.com for $34.99 in the United States. To see which Fire TV devices are compatible with Alexa Voice Remote Pro, check the compatibility checker.Amazon today also announced the new Fire TV Omni QLED Series with the new Fire TV Ambient Experience. About Amazon Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

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TECHNOLOGIES,MEDIA AND BROADCASTING

Grupo Globo Deploys BeBop OS to Migrate Post-Production Workflows to Google Cloud

BeBop Technology | September 08, 2022

BeBop Technology, creator of the BeBop OS, a powerful, reliable, and fast platform for remote virtual live production and post-production workflows, announced a deployment with Grupo Globo, the largest mass media conglomerate in Latin America, to Google Cloud. "Globo's transformation from traditional media conglomerate to a unified 'mediatech' company focused on its consumers is underway," -Marcelo Fontana, Technology Manager at Globo. Globo provides local news, sports and entertainment to more than 50 million people daily from all across Brazil, from its main offices in Rio de Janeiro, São Paulo, Brasília, Recife and Belo Horizonte. Together with other partners associated with the deployment, Globo will migrate approximately 60% of its visual effects workload to the BeBop OS virtual environment on Google Cloud. "We're proud to partner with BeBop and support Globo as it digitally transforms its business and migrates significant portions of its editorial, visual effects, and post-production workflows to the cloud," -Kip Schauer, Global Head of Media and Entertainment Partnerships, Google Cloud. The BeBop OS provides seamless access to secure GPU desktops and convenient collaboration features, including high-speed file transfer, real-time and on demand review and approval, secure shareable links to send or receive content or streams, powerful enterprise features like Single Sign On (SSO), and the ability to access shared high-performance storage or BeBop Flex storage, powered by LucidLink. All of these features available in a single platform and for a single price differentiates the BeBop OS within the marketplace. We're thrilled to be able to provide Globo with precisely the innovative, cohesive, and scalable solution they need to not only deliver on their business goals, but exceed them across nearly every metric, said David Benson, BeBop Technology President and Chief Product Officer. "The BeBop OS as the operating system on top of Google Cloud infrastructure delivers very specific and very significant value to the Media & Entertainment market. The deployment of the BeBop OS on Google Cloud will enable hundreds of Globo editors and designers to be able to do their creative work virtually and remotely every day, no matter when or where they are. What's more, they'll be able to use the same software tools they use on premises, including Adobe Creative Cloud apps, Foundry's Nuke, Autodesk's Maya and 3ds Max, Maxon's Cinema 4D, and SideFX's Houdini. The rollout is already underway with "É de Casa," a popular Saturday morning variety show that mixes entertainment, news, and culinary tips and airs on Globo TV Network. Over the course of the implementation, more than 40 Globo media channels, including free-to-air and pay TV, VOD, SVOD, PPV, OTT and streaming, will be completing their post-production virtually and remotely on the BeBop OS. About BeBop Technology Los Angeles-based BeBop Technology has sat at the intersection of art and technology since its founding in 2015. It is the creator of the world's most powerful, agile, and reliable platform for remote virtual post-production, the BeBop OS. For more information visit www.beboptechnology.com or connect on Facebook, YouTube, LinkedIn, and Twitter. About Globo Latin America's largest media company, Globo, brings together free-to-air and pay TV channels, in addition to digital products and services. Its linear channels speak to more than 100 million people in Brazil every day. And, thanks to its wide network of partner affiliates that covers the entire country, it is able to be local, regional and national at the same time. In 2018 it started its digital transformation journey, becoming a mediatech company, strongly supported by technology and focused on direct relationships with consumers. It provides audiences a complete viewing experience, which combines the ability to produce high quality content with technological expertise, with distribution on various platforms, such as TV Globo, a free-to-air TV channel; its 26 pay TV channels; its SVOD and streaming platform Globoplay; and digital products: news G1; sports GE.globo; and entertainment Gshow, among others.

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MEDIA AND BROADCASTING,BUSINESS

Roku Introduces Three New Roku TV Partners in Mexico: Aiwa, Daewoo, and Sansui

Roku, Inc | August 22, 2022

Roku, Inc. (NASDAQ: ROKU), the #1 TV streaming platform in Mexico by hours streamed (Hypothesis Group, Oct 2021), announces today the arrival of new Roku TV brands in Mexico: Aiwa, Daewoo, and Sansui. This builds on the Roku TV offering currently available in the country, adding more options for consumers looking for the perfect Roku TV for their family, lifestyle, and home.Aiwa, noted for having state-of-the-art entertainment products, arrives in Mexico this year with its inaugural Roku TV line. Now with the Roku operating system powering its televisions, Aiwa will offer a new experience in content consumption. The 32” Aiwa Roku TV (model AW-32HM2PRC) and 40” Aiwa Roku TV (model AW-40FM2PRK) will be available in stores in the country starting this August. Known for its array of well-known consumer electronics devices, Daewoo offers three high-quality models: 32” Daewoo Roku TV (model DAW32R), 40” Daewoo Roku TV, (model DAW40HS), and 50” Daewoo Roku TV (model DAW50UR). Daewoo Roku TV products will be available in Chedraui, Soriana, Coppel, and the main wholesalers in the country. With the launch of the Sansui Roku TV, the Japanese brand Sansui continues to invest in the Mexican market by introducing 32" HD Sansui Roku TV (model SMX32D6HR), 43" FHD Sansui Roku TV (model SMX43D6FR), and 55" UHD 4K Sansui Roku TV (model SMX55P7UR) that will be available from August this year at Chedraui, and at the official Sansui store on Amazon. Starting in September, the 4K version of the 43" model will be added to the offer of Sansui Roku TV. "We are very pleased to welcome Aiwa, Daewoo, and Sansui with new Roku TV models in Mexico to bring the best entertainment to homes across the country and strengthening Roku's entertainment offering, With 12 TV brands now offering Roku TV models, consumers will be able to find the perfect Roku TV for their needs that allows them to experience a true smart TV with the incredible features that our televisions offer and enjoy their favorite content and the thousands of free and paid channels on the Roku platform. -Arthur Van Rest, VP, International of Roku. These three brands join the Roku TV offering in Mexico, which already includes Hisense, TCL, ATVIO, HKPRO, InFocus, JVC, Philips, Sanyo, and Sharp. Every Roku TV comes with the Roku OS experience built-in, with sizes ranging from 32" to 65" with broad coverage of screen resolutions including HD, FHD, 4K UHD, as well as 8K UHD and with advanced features such as HDR, Dolby Vision, and Quantum Dot support on select 4K models. With a Roku TV, consumers will be able to stream their favorite TV series, movies, and all the entertainment they love. The Roku OS also features: Private Listening – Users can listen to audio from the TV and stream privately, via a phone, or through a pair of headphones connected to the Roku mobile app. Roku Search – Users can find the content they want to watch by searching by title, actor, director, and more categories. Content is ranked by price, so users can see if it is free or requires a subscription or purchase. TV Casting & AirPlay – Users can effortlessly stream, control, and share content directly from iPhone, iPad, or Mac, with AirPlay by opening the casting icon on your phone or tablet and selecting your Roku TV. The content will launch automatically on your Roku TV and playback will begin. With all Roku TV models, consumers can enjoy free television through an antenna or via cable, and they can stream thousands of free and paid channels such as HBO Max, Netflix, Disney+, VIX, Prime Video, Paramount+, Tubi, Pluto TV, MUBI, Apple TV+, and more, as well as music services like Spotify and Apple Music. About Roku, Inc. Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and select countries through licensing arrangements with TV OEM brands. Roku is headquartered in San Jose, Calif. U.S.A.

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TECHNOLOGIES,MEDIA AND BROADCASTING

Amazon Upgrades Fire TV with Third Generation Fire TV Cube and New Alexa Voice Remote Pro

Amazon | September 29, 2022

Amazon announced upgrades to its industry-leading Fire TV family, including the next generation Fire TV Cube—Fire TV’s most powerful streaming media player yet—and Alexa Voice Remote Pro, a premium remote with an all-new Remote Finder and customizable buttons.“The all-new Fire TV Cube is a big step forward for Fire TV—it’s the fastest, most powerful, and most versatile streaming media player we’ve ever made,” said Daniel Rausch, vice president of Amazon Entertainment Devices and Services. “This Fire TV Cube’s powerful processing and Wi-Fi 6E support deliver an incredibly smooth streaming experience, and HDMI input means you can instantly extend the simplicity of Fire TV and hands-free Alexa control to your home entertainment system. With Alexa Voice Remote Pro, we’re making it easy to find a misplaced remote and get to the apps and content you love.” Fire TV Cube—Enhanced Power and Speed The third generation of Fire TV Cube is Amazon’s best Fire TV streaming media player yet, with a new octa-core 2.0 GHz processor that makes it 20% more powerful than the previous generation. The supercharged processor increases app launch speeds, making this Fire TV’s smoothest and most fluid streaming media player experience to date. Fire TV Cube can be controlled entirely hands-free with Alexa and includes support for cinematic 4K Ultra HD, Dolby Vision, HDR, and immersive Dolby Atmos audio. Plus, it offers a range of new features, including an HDMI input port, Wi-Fi 6E support, and Super Resolution Upscaling. An industry-first, Fire TV Cube includes an HDMI input port, giving customers the flexibility to bring their entertainment devices together by directly connecting compatible cable boxes, Blu-ray players, and more devices. Now, customers can just say, Alexa, tune to ESPN on cable” instead of manually changing inputs to get to the content they want. With Fire TV Cube, customers can easily control live TV, cable boxes, and on-demand streaming via Fire TV’s Alexa Voice Remote or hands-free with Alexa. Fire TV Cube also features an additional USB port for easy connection to compatible webcams for video calling with Alexa Communications—simply say, Alexa, call mom” to connect with family or friends from the largest screen in the home. Fire TV Cube is the first streaming media player in the industry with Wi-Fi 6E support, giving customers with a compatible router the ability to enjoy a smooth entertainment experience with less interference from other Wi-Fi devices in the home. It also features a new Ethernet port if you need a wired network connection. New to Fire TV Cube is Super Resolution Upscaling, which provides enhanced picture quality by seamlessly converting HD content into 4K for greater detail, contrast, and clarity. With Super Resolution Upscaling, content—from movies originally made in HD to grainy family photos—will look sharper on a 4K display. Alexa Voice Remote Pro—Remote Finder Feature, Customizable Buttons, and Backlighting Alexa Voice Remote Pro is a new premium remote built to help customers spend more time streaming and less time searching for the remote. It introduces a Remote Finder feature to help customers find misplaced remotes more easily. Simply say, Alexa, find my remote” or use the dedicated Remote Finder button in Fire TV app, and Alexa Voice Remote Pro’s built-in speaker will emit an audible ring to attract your attention. Two new customizable buttons make getting to your favorite content and Alexa commands quicker and easier. You can personalize your remote by programming these buttons to create one-touch shortcuts to favorite apps, channels, and anything Alexa can do. For example, you could choose to program a button to have Alexa dim the lights, check the weather, or start an Alexa Routine for movie night. Alexa Voice Remote Pro also includes motion-activated backlighting that automatically illuminates the buttons when the remote is picked up in low-light settings. Alexa Voice Remote Pro is compatible with most Fire TV streaming media players, Amazon Fire TV smart TVs, and Smart TVs with Fire TV built-in. Accessible and Sustainable Fire TV Cube supports Audio Streaming for Hearing Aids (ASHA), allowing customers to directly connect compatible Bluetooth hearing aids. Both Fire TV Cube and Alexa Voice Remote Pro’s product and packaging are designed with sustainability in mind. Fire TV Cube is independently certified to use less energy and cause fewer of the emissions that contribute to climate change, earning the ENERGY STAR certification. As a part of Amazon’s commitment to helping preserve the natural world, Fire TV Cube and Alexa Voice Remote Pro both qualified for the Climate Pledge Friendly badge by achieving the Carbon Trust’s Reducing CO2 certifications, showing that their carbon footprints have been reduced year over year. To achieve this, both products used more-sustainable materials and implemented design changes to reduce their overall lifetime energy consumption. Fire TV Cube and Alexa Voice Remote Pro’s packaging is 100% recyclable in the U.S., made of wood fiber-based materials from responsibly managed forests or recycled sources. Pricing and Availability The all-new Fire TV Cube is available for pre-order today in the United States for $139.99. Alexa Voice Remote Pro is available for pre-order today on Amazon.com for $34.99 in the United States. To see which Fire TV devices are compatible with Alexa Voice Remote Pro, check the compatibility checker.Amazon today also announced the new Fire TV Omni QLED Series with the new Fire TV Ambient Experience. About Amazon Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

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TECHNOLOGIES,MEDIA AND BROADCASTING

Grupo Globo Deploys BeBop OS to Migrate Post-Production Workflows to Google Cloud

BeBop Technology | September 08, 2022

BeBop Technology, creator of the BeBop OS, a powerful, reliable, and fast platform for remote virtual live production and post-production workflows, announced a deployment with Grupo Globo, the largest mass media conglomerate in Latin America, to Google Cloud. "Globo's transformation from traditional media conglomerate to a unified 'mediatech' company focused on its consumers is underway," -Marcelo Fontana, Technology Manager at Globo. Globo provides local news, sports and entertainment to more than 50 million people daily from all across Brazil, from its main offices in Rio de Janeiro, São Paulo, Brasília, Recife and Belo Horizonte. Together with other partners associated with the deployment, Globo will migrate approximately 60% of its visual effects workload to the BeBop OS virtual environment on Google Cloud. "We're proud to partner with BeBop and support Globo as it digitally transforms its business and migrates significant portions of its editorial, visual effects, and post-production workflows to the cloud," -Kip Schauer, Global Head of Media and Entertainment Partnerships, Google Cloud. The BeBop OS provides seamless access to secure GPU desktops and convenient collaboration features, including high-speed file transfer, real-time and on demand review and approval, secure shareable links to send or receive content or streams, powerful enterprise features like Single Sign On (SSO), and the ability to access shared high-performance storage or BeBop Flex storage, powered by LucidLink. All of these features available in a single platform and for a single price differentiates the BeBop OS within the marketplace. We're thrilled to be able to provide Globo with precisely the innovative, cohesive, and scalable solution they need to not only deliver on their business goals, but exceed them across nearly every metric, said David Benson, BeBop Technology President and Chief Product Officer. "The BeBop OS as the operating system on top of Google Cloud infrastructure delivers very specific and very significant value to the Media & Entertainment market. The deployment of the BeBop OS on Google Cloud will enable hundreds of Globo editors and designers to be able to do their creative work virtually and remotely every day, no matter when or where they are. What's more, they'll be able to use the same software tools they use on premises, including Adobe Creative Cloud apps, Foundry's Nuke, Autodesk's Maya and 3ds Max, Maxon's Cinema 4D, and SideFX's Houdini. The rollout is already underway with "É de Casa," a popular Saturday morning variety show that mixes entertainment, news, and culinary tips and airs on Globo TV Network. Over the course of the implementation, more than 40 Globo media channels, including free-to-air and pay TV, VOD, SVOD, PPV, OTT and streaming, will be completing their post-production virtually and remotely on the BeBop OS. About BeBop Technology Los Angeles-based BeBop Technology has sat at the intersection of art and technology since its founding in 2015. It is the creator of the world's most powerful, agile, and reliable platform for remote virtual post-production, the BeBop OS. For more information visit www.beboptechnology.com or connect on Facebook, YouTube, LinkedIn, and Twitter. About Globo Latin America's largest media company, Globo, brings together free-to-air and pay TV channels, in addition to digital products and services. Its linear channels speak to more than 100 million people in Brazil every day. And, thanks to its wide network of partner affiliates that covers the entire country, it is able to be local, regional and national at the same time. In 2018 it started its digital transformation journey, becoming a mediatech company, strongly supported by technology and focused on direct relationships with consumers. It provides audiences a complete viewing experience, which combines the ability to produce high quality content with technological expertise, with distribution on various platforms, such as TV Globo, a free-to-air TV channel; its 26 pay TV channels; its SVOD and streaming platform Globoplay; and digital products: news G1; sports GE.globo; and entertainment Gshow, among others.

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MEDIA AND BROADCASTING,BUSINESS

Roku Introduces Three New Roku TV Partners in Mexico: Aiwa, Daewoo, and Sansui

Roku, Inc | August 22, 2022

Roku, Inc. (NASDAQ: ROKU), the #1 TV streaming platform in Mexico by hours streamed (Hypothesis Group, Oct 2021), announces today the arrival of new Roku TV brands in Mexico: Aiwa, Daewoo, and Sansui. This builds on the Roku TV offering currently available in the country, adding more options for consumers looking for the perfect Roku TV for their family, lifestyle, and home.Aiwa, noted for having state-of-the-art entertainment products, arrives in Mexico this year with its inaugural Roku TV line. Now with the Roku operating system powering its televisions, Aiwa will offer a new experience in content consumption. The 32” Aiwa Roku TV (model AW-32HM2PRC) and 40” Aiwa Roku TV (model AW-40FM2PRK) will be available in stores in the country starting this August. Known for its array of well-known consumer electronics devices, Daewoo offers three high-quality models: 32” Daewoo Roku TV (model DAW32R), 40” Daewoo Roku TV, (model DAW40HS), and 50” Daewoo Roku TV (model DAW50UR). Daewoo Roku TV products will be available in Chedraui, Soriana, Coppel, and the main wholesalers in the country. With the launch of the Sansui Roku TV, the Japanese brand Sansui continues to invest in the Mexican market by introducing 32" HD Sansui Roku TV (model SMX32D6HR), 43" FHD Sansui Roku TV (model SMX43D6FR), and 55" UHD 4K Sansui Roku TV (model SMX55P7UR) that will be available from August this year at Chedraui, and at the official Sansui store on Amazon. Starting in September, the 4K version of the 43" model will be added to the offer of Sansui Roku TV. "We are very pleased to welcome Aiwa, Daewoo, and Sansui with new Roku TV models in Mexico to bring the best entertainment to homes across the country and strengthening Roku's entertainment offering, With 12 TV brands now offering Roku TV models, consumers will be able to find the perfect Roku TV for their needs that allows them to experience a true smart TV with the incredible features that our televisions offer and enjoy their favorite content and the thousands of free and paid channels on the Roku platform. -Arthur Van Rest, VP, International of Roku. These three brands join the Roku TV offering in Mexico, which already includes Hisense, TCL, ATVIO, HKPRO, InFocus, JVC, Philips, Sanyo, and Sharp. Every Roku TV comes with the Roku OS experience built-in, with sizes ranging from 32" to 65" with broad coverage of screen resolutions including HD, FHD, 4K UHD, as well as 8K UHD and with advanced features such as HDR, Dolby Vision, and Quantum Dot support on select 4K models. With a Roku TV, consumers will be able to stream their favorite TV series, movies, and all the entertainment they love. The Roku OS also features: Private Listening – Users can listen to audio from the TV and stream privately, via a phone, or through a pair of headphones connected to the Roku mobile app. Roku Search – Users can find the content they want to watch by searching by title, actor, director, and more categories. Content is ranked by price, so users can see if it is free or requires a subscription or purchase. TV Casting & AirPlay – Users can effortlessly stream, control, and share content directly from iPhone, iPad, or Mac, with AirPlay by opening the casting icon on your phone or tablet and selecting your Roku TV. The content will launch automatically on your Roku TV and playback will begin. With all Roku TV models, consumers can enjoy free television through an antenna or via cable, and they can stream thousands of free and paid channels such as HBO Max, Netflix, Disney+, VIX, Prime Video, Paramount+, Tubi, Pluto TV, MUBI, Apple TV+, and more, as well as music services like Spotify and Apple Music. About Roku, Inc. Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and select countries through licensing arrangements with TV OEM brands. Roku is headquartered in San Jose, Calif. U.S.A.

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