Experiential Marketing with Augmented Reality

| May 30, 2019

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Whether you want to engage an audience,  promote your product or service in more detail in exciting ways, or you would like to extend your story, your brand, beyond what could be typically printed on your marketing collaterals or packaging.

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Aquarius Sports and Entertainment

Aquarius is an full-service sponsorship agency that helps our many Fortune 500 partners attract and retain customers by developing the most potent sports and entertainment experiences. We are privileged to have earned the trust of several of the most respected brands in financial services, insurance, healthcare, retail and consumer packaged goods, entertainment and charitable organizations.

OTHER ARTICLES

Factors For The Growth Of The Gaming Industry

Article | March 30, 2020

The online gaming industry is worth billions of dollars. Every day there are at least millions playing online games. The reason for the growth of the gaming industry is technology. Earlier people used to play in desktops; from there they started playing using consoles like Xbox, PlayStation etc. Now everyone plays games using their smartphones or tablets. The other factors for the growth of the gaming industry are.

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PS5 and Xbox Series X hardware specifications compared

Article | March 30, 2020

We finally know what Microsoft and Sony are bringing to the table inside their next-generation consoles, the Xbox Series X and the PlayStation 5. Earlier this month — during what would have been the week of the 2020 Game Developers Conference, if not for the coronavirus — both companies laid out the full hardware specifications of their respective systems. Now that the specs are available, it’s possible to see how the PS5 and Xbox Series X stack up against each other — as far as the raw numbers go, at least.

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BUSINESS

The rise of the introverted salesperson

Article | March 30, 2020

The shift to virtual selling has upended the status quo for many sales teams across the country and around the world. I firmly believe, as I’ve said before, thatnearly everything can be sold over video— and in many ways the virtual sales process makes it easier for sales reps to connect with customers and build trust.Still, there has been a great deal of resistance, and some organizations have just tried to wait it out, hoping that once COVID passed, they could go back to normal.

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VIRTUALIZATION

Instagram continues to perform strongly despite inconsistent brand identity

Article | March 30, 2020

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends now offers Reels, imitating TikTok’s success. It has rolled out an option to hide Likes, the iconic feature which has characterised social media as a whole since inception. And it now is introducing ‘suggested posts’ to users’ feeds, sorted by topics a profile states they are interested in – potentially putting these ahead of photos and videos shared by profiles they actually follow. Directly mimicking TikTok, this seems to diverge very little in practice from hashtags, which are its original discovery feature. Instead, it seems to want to emulate the usability which younger users are familiar with from TikTok, in order to entice them to increase their Instagram engagement.

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Spotlight

Aquarius Sports and Entertainment

Aquarius is an full-service sponsorship agency that helps our many Fortune 500 partners attract and retain customers by developing the most potent sports and entertainment experiences. We are privileged to have earned the trust of several of the most respected brands in financial services, insurance, healthcare, retail and consumer packaged goods, entertainment and charitable organizations.

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