Exploring the Different Types of Multimedia Content

October 9, 2019

Multimedia content has taken over the internet, with brands creating content packages that all tie back to a single concept and marketers weaving different styles and content types into their creations. Why are so many companies using multimedia, and how do they all seem to do it so well? We’ll answer these questions in this white paper. Let’s take a deep dive into the role of multimedia content in your branding and lead generation strategies. We’ll then review different types of content to add to your blog or website.

Spotlight

Media Monitors

Media Monitors is the leader in radio spot monitoring (MRC accredited), Newspaper Ad TrackingSM, Broadcast TV and Local Cable TV and provides sales and marketing tools for media research firms and advertising agencies. Our patented broadcast monitoring technology reviews top-rated advertising media in major markets. It's our combination of expert human attention coupled with highly-sophisticated computer software that allows you to create same-day online reports anytime you want them, 24 hours a day. Media Monitors provides competitive intelligence information for markets in the United States, Canada, United Kingdom, Australia, India and South Africa.

OTHER ARTICLES
MEDIA AND BROADCASTING

Music and podcasts are competing for the same time

Article | May 28, 2021

The pandemic changed media consumption.Consumers acquired an extra 12% of entertainment timeand though everything was up, some categories grew much faster than others. One of the biggest gainers was spoken word audio, with podcasts and audiobooks seeing dramatic rises and while music hours grew too, the increase was below 12%, which means that music lost share. In the current entertainment environment of plenty this may be an academic concern, but when life returns to some form of normality (commutes, going out, gyms etc.) some or all of that extra 12% of entertainment time will go, which means that growing by less than the market average could translate into decline.

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New Doom VR Mod Releasing Soon For Oculus Quest

Article | May 4, 2020

The release will feature 5 sets of VR weapons and a launcher that will allow you to mix and match different Doom mods with ease. There’s support for smooth locomotion and teleport movement options, plus you’ll be able to switch between a couple of different walking speeds for the former. The person behind the mod is DrBeef, who has previously completed a number of well-known Quest ports and VR projects. He was behind the Lambda1VR mod for Oculus Quest, as well as QuakeQuest and many others.

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Is Microsoft moving Windows Mixed Reality VR/AR towards consumers?

Article | April 15, 2020

Recently, Bill Stillwell of Xbox fame left the gaming division to join Windows Mixed Reality, to work on "world-class consumer AR/VR experiences in the Microsoft ecosystem." Interesting. For a couple of years, Microsoft couldn't resist demonstrating its unprecedented HoloLens augmented reality tech at every single event, it felt like, using Minecraft and other random Xbox properties to showcase the potential therein. Fast forward five years to 2020 and HoloLens remains firmly in the realm of big business and the military, powering next-generation training, awareness, and productivity solutions.

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Microgaming Collaborates With Inspired Entertainment To Enhance Gaming Experience

Article | April 17, 2020

As part of the deal, both the firms will work together to enhance the network capacities of each other while also supporting the expansion plans significantly. It will diversify the Microgaming’s product offerings such as slots, virtual sports, table games, etc. and will give a boost to the outreach plans of Inspired’s content. Inspired will offer 20 of its most innovative and widely played online slot games through Microgaming’s interface. The games offered will include Anubis Wild Megaways™, Prison Escape™, and Stacked Fire 7s™ along with the infusion of virtual and table games in the near future.

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Spotlight

Media Monitors

Media Monitors is the leader in radio spot monitoring (MRC accredited), Newspaper Ad TrackingSM, Broadcast TV and Local Cable TV and provides sales and marketing tools for media research firms and advertising agencies. Our patented broadcast monitoring technology reviews top-rated advertising media in major markets. It's our combination of expert human attention coupled with highly-sophisticated computer software that allows you to create same-day online reports anytime you want them, 24 hours a day. Media Monitors provides competitive intelligence information for markets in the United States, Canada, United Kingdom, Australia, India and South Africa.

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