Facebook Continues Virtual-Reality Gaming Push With New Acquisition

| February 26, 2020

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Facebook's Oculus division announced on Tuesday that it acquired Sanzaru Games, a video game company known for working on titles in the Sly Cooper and Spyro the Dragon franchises. Sanzaru also has experience developing virtual-reality (VR) games, having released titles exclusively for Facebook's Oculus platform including VR Sports Challenge and Ripcoil in 2016 and Asgard's Wrath in 2019.  Sanzaru was the first developer to partner with Oculus in making games, so it's not surprising to see it become part of the broader Facebook family. Facebook hinted that it would buy additional VR development companies when it acquired Beat Games in November, and additional acquisitions could follow soon after the Sanzaru deal.

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Kabam

Kabam is an entertainment company that is one of the world’s leaders of AAA console quality games for mobile devices. Kabam’s leadership team is unparalleled in the industry, with executives from some of best global companies in entertainment, games, media, consumer goods, internet and enterprise software.

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Why Shares of AMC Entertainment Are Surging Today

Article | April 28, 2020

It was just two weeks ago that it looked as if the COVID-19 pandemic would push AMC into bankruptcy, as forced theater closures shut off revenue to the world's biggest cinema operator. The company also slashed its dividend, and executives all took pay cuts to help conserve cash. Investors should still be wary, even if AMC is able to open many of its theaters sooner than the mid-June date it had been eyeing.

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Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Article | May 17, 2021

Ubisoft announced last week that it is adding specific focus on free-to-play, alongside its AAA catalogue. In doing so, it is following a route that has been very successful for Activision with its Warzone strategy. Free-to-play games which draw audiences via big franchise names and monetise via in-game spending are going to be increasingly common among AAA publishers. The focus on in-game spending and particularly on the cosmetic, rather than the progress-related, parts will be the key revenue component. As games become less finite and more perpetual (consumer goal is less about ‘finishing them’ and more and ‘playing/spending time in them’), the opportunity to monetise needs that stem from this perpetual engagement (e.g. socialising or expression) starts to outweigh the mere monetisation of access to a packaged product. Simultaneously, free-to-play games also act as a powerful marketing driver for AAA releases as they come out, as well as streamability and word of mouth for the franchise.

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Apple to Buy NextVR from Best Virtual Reality Platforms

Article | April 5, 2020

Technology giant Apple plans to take NextVR, one of the best platforms, by showing that it continues to work on virtual reality. NextVR was transferring important events over virtual reality today. Virtual reality (VR) and augmented reality (AR) technologies will undoubtedly be among the most used technologies in the future. Studies on this subject have been going on for years, but we still have not fully seen what this technology can do. For this reason, the virtual reality industry has not matured yet today. Apple has long been working on virtual reality and augmented reality.

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What Gaming Brands Can Teach Us About Online Marketing

Article | March 2, 2020

One of the best ways to learn about online marketing is to get out there and see what’s already working — and not working — for established brands in various industries. To start with, take notes on the types of content that are being created, where they’re being created, how they meet their audiences’ needs, and how their audience engages with them. For now, let’s take a closer look at one specific industry: the gaming industry. There’s a lot that gaming brands can teach us about online marketing. Below are some of the most important takeaways to keep in mind when coming up with your brand’s own marketing strategy.

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Spotlight

Kabam

Kabam is an entertainment company that is one of the world’s leaders of AAA console quality games for mobile devices. Kabam’s leadership team is unparalleled in the industry, with executives from some of best global companies in entertainment, games, media, consumer goods, internet and enterprise software.

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