Facebook, Netflix, and Google Lead Streaming Media East Speaker Lineup

Next month New York will be the center of the online video universe as the re-vamped Streaming Media East conference and expo takes over the New York Hilton Midtown once again. Led by keynotes from Facebook, Netflix, and Google, the 2-day event brings together the leaders in streaming, with sessions covering everything from AI, AV1, and advertising to OTT, VR, and webcasting—and everything in between.

Spotlight

BBC Studios

At BBC Studios, we stand for bold British creativity. This is at the very heart of BBC Studios - both what we do, and how we do it. Our vision is to inspire audiences globally with our creativity. And by crafting and distributing content that informs, educates and entertains, true to the BBC’s enduring aims, we will strengthen the whole BBC - both creatively and financially. We intend to be the best British content company in the world; recognised for our creativity both on-screen and off- as a first-choice partner and employer, and for world-class performance.

OTHER ARTICLES
Technologies, Business

This time Amazon really does have Bond in its sights

Article | July 20, 2022

MGM, which holds the largest film and TV library in Hollywood, is finally in play – and likely to be acquired by tech major and video streaming behemoth Amazon. With a rumoured price tag of $9 billion, the deal, while substantial, is merely equivalent to 8.3% of Amazon’s Q1 2021 earnings of $108.5 billion. Indeed, the 44% year-on-year (YoY) increase for its Q1 results alone would pay for the deal more than four times over. When it comes to investment capital to deploy, the tech majors led by Amazon and Apple are in a financial class of their own. This is the kind of deal that helps to explain why AT&T was so keen cut its losses and incur a $66 billion loss on its Warner Media assets by merging the former Time Warner media major with Discovery for $43 billion in cash and receiving 71% in equity in the new combined entity in return. It also follows on from Amazon’s 15.4x increase in what it is willing to pay to secure exclusive NFL Thursday Night Football coverage for its US Amazon Prime customers.

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Technologies, Virtualization

Driving ROI of Your B2B Marketing with Entertainment

Article | August 2, 2022

B2B companies are harnessing entertainment to drive their marketing ROI. They are using strategies that meet the changing needs of B2B customers and take advantage of how technology is improving. Let us examine the top five entertainment marketing strategies that can get engagement for your B2B content: On-Demand Content Rules B2B corporate Salesforce recently announced a new streaming service—Salesforce+—that exclusively caters to businesses. If you want to try something like this, you don’t need to create a new streaming platform. Instead, you can use your social media accounts to share unique content that your target audience will find interesting. Presentation Shouldn’t Be a Priority Your B2B audience isn’t any different from the audience that consumes basic TikTok videos, reality TV shows, or YouTube clips that don’t have the best scripts. Any grippingly human content presented on popular channels of entertainment appeals to the viewer and can influence their buying decisions. Harness User-generated Content Harness user-generated content like videos, reviews, and testimonials. When your customer tells your brand’s story or how your brand helped them solve their problems, the content is engaging and authentic for your prospects and influences their purchase decisions. Additionally, such content receives high engagement and improves your brand’s reputation. Relevance Wins Hearts If the content you are producing is entertaining and engaging, addresses the pain points and demands of your target audience, and is timed perfectly to match the dynamic market needs, your prospects might relate to your brand better and avail your product or services. Create Immersive Experiences Through Events With the help of experience experts Boost Experiential, Google created an Event Series to target small businesses in the U.S. They led a nationwide initiative to offer educational seminars and coaching to small businesses. They held events in 50 states and introduced Google’s tools to thousands of business owners. As a result, they have got more than 50, 000 small businesses online. Entertainment Could Be a B2B Trend for 2022 Create valuable, memorable, entertaining, and engaging content addressing customer pain points. Make it available to your target audience through popular channels like streaming sites, social media, webinars, live events and more to get your marketing ROI.

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Technologies, Business

The rise of the introverted salesperson

Article | August 3, 2022

The shift to virtual selling has upended the status quo for many sales teams across the country and around the world. I firmly believe, as I’ve said before, thatnearly everything can be sold over video— and in many ways the virtual sales process makes it easier for sales reps to connect with customers and build trust.Still, there has been a great deal of resistance, and some organizations have just tried to wait it out, hoping that once COVID passed, they could go back to normal.

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Stride Is Mirror’s Edge VR In Everything But Name

Article | April 27, 2020

Ever since the Oculus Rift was first introduced, people have wanted a Mirror’s Edge VR game. Years later, Stride looks to deliver where EA hasn’t. The first footage for Stride, which debuted over the weekend, promises essentially a VR doppelganger of DICE’s beloved series. Players hop between rooftops using parkour, avoiding enemy gunfire and taking opponents down as they go. But while the game sounds similar to Mirror’s Edge, it looks practically identical; bleached-white buildings are peppered with vibrantly-highlighted objects you can use for progression.

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Spotlight

BBC Studios

At BBC Studios, we stand for bold British creativity. This is at the very heart of BBC Studios - both what we do, and how we do it. Our vision is to inspire audiences globally with our creativity. And by crafting and distributing content that informs, educates and entertains, true to the BBC’s enduring aims, we will strengthen the whole BBC - both creatively and financially. We intend to be the best British content company in the world; recognised for our creativity both on-screen and off- as a first-choice partner and employer, and for world-class performance.

Related News

A Netflix for video games? Why a longtime dream is closer than ever to coming true

washingtonpost | January 28, 2019

When Cory Burdette awoke recently to learn that Winter Storm Gia had caused a two-hour school delay in Reston, Va., he seized the chance to do a little family bonding. Plopping down in front of the TV, Burdette and his 5-year-old daughter spent the morning together playing Minecraft, the Lego-like adventure game where players construct buildings out of virtual blocks.“We play all our games together on the Xbox,” he said. “In Minecraft, we both get to build a house together, find monsters and explore.”The first time he fired up the game, Burdette had to wait for Minecraft to download and install on his Xbox before launching it. But by the time his daughter is old enough to play more-adult games, that wait could be a thing of the past.Major companies including Microsoft and Verizon are exploring how to replace game downloads with Internet-based game services, hoping to do for video gaming what Netflix and Spotify have done with TV and music. Instead of being run directly from a device, high-quality games of the future could be streamed from a data center, with most of the computations and image rendering performed by powerful servers many miles away before being piped online to players' phones, PCs and consoles.

Read More

Netflix adds Instagram Stories support for directly sharing shows

slashgear | January 22, 2019

Netflix is just about everywhere, thanks in no small part to its vast and largely successful original content library, and as of today, it can now be found in yet another place: Instagram Stories. The new integration makes it possible for Netflix users to directly share their favorite content with followers, but not everyone has access to it.Before Facebook made it possible to directly share content from third-party apps, Instagram users had to take a screenshot from a different app and then share that image in their Instagram Story. The workaround is common, but cumbersome, potentially resulting in lower quality images and requiring more time overall to complete the process.Instagram Stories got support for directly sharing from third-party websites last year, and now Netflix is taking advantage of the feature. Users can open Netflix’s in-app sharing option — which has been around for a while and includes messaging platforms like WhatsApp — to find the new Stories option.

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Fortnite is so big even Netflix is feeling the heat

slashgear | January 18, 2019

When it comes to competition in the entertainment industry, you might be tempted to think that companies only consider similar services to be competitors. For instance, Netflix and Hulu obviously compete with one another, but what about Netflix and Fortnite? As it turns out, Netflix considers Fortnite a major competitor, and it often loses out to the popular game when it comes to winning screen time.On the heels of its freshly-announced price hike, Netflix has delivered a letter to investors in which it covers the state of the company. One section is that letter, titled “Competiton,” is particularly telling, as Netflix reveals that Fortnite is an even bigger competitor than one of its oldest rivals.“We earn consumer screen time, both mobile and television, away from a very broad set of competitors,” Netflix said. “We compete with (and lose to) Fortnite more than HBO.” The call out to Fortnite might seem a little weird at first, but the game attracts tens of millions of players a month, and time spent playing Fortnite means that time isn’t spent watching things on Netflix.

Read More

A Netflix for video games? Why a longtime dream is closer than ever to coming true

washingtonpost | January 28, 2019

When Cory Burdette awoke recently to learn that Winter Storm Gia had caused a two-hour school delay in Reston, Va., he seized the chance to do a little family bonding. Plopping down in front of the TV, Burdette and his 5-year-old daughter spent the morning together playing Minecraft, the Lego-like adventure game where players construct buildings out of virtual blocks.“We play all our games together on the Xbox,” he said. “In Minecraft, we both get to build a house together, find monsters and explore.”The first time he fired up the game, Burdette had to wait for Minecraft to download and install on his Xbox before launching it. But by the time his daughter is old enough to play more-adult games, that wait could be a thing of the past.Major companies including Microsoft and Verizon are exploring how to replace game downloads with Internet-based game services, hoping to do for video gaming what Netflix and Spotify have done with TV and music. Instead of being run directly from a device, high-quality games of the future could be streamed from a data center, with most of the computations and image rendering performed by powerful servers many miles away before being piped online to players' phones, PCs and consoles.

Read More

Netflix adds Instagram Stories support for directly sharing shows

slashgear | January 22, 2019

Netflix is just about everywhere, thanks in no small part to its vast and largely successful original content library, and as of today, it can now be found in yet another place: Instagram Stories. The new integration makes it possible for Netflix users to directly share their favorite content with followers, but not everyone has access to it.Before Facebook made it possible to directly share content from third-party apps, Instagram users had to take a screenshot from a different app and then share that image in their Instagram Story. The workaround is common, but cumbersome, potentially resulting in lower quality images and requiring more time overall to complete the process.Instagram Stories got support for directly sharing from third-party websites last year, and now Netflix is taking advantage of the feature. Users can open Netflix’s in-app sharing option — which has been around for a while and includes messaging platforms like WhatsApp — to find the new Stories option.

Read More

Fortnite is so big even Netflix is feeling the heat

slashgear | January 18, 2019

When it comes to competition in the entertainment industry, you might be tempted to think that companies only consider similar services to be competitors. For instance, Netflix and Hulu obviously compete with one another, but what about Netflix and Fortnite? As it turns out, Netflix considers Fortnite a major competitor, and it often loses out to the popular game when it comes to winning screen time.On the heels of its freshly-announced price hike, Netflix has delivered a letter to investors in which it covers the state of the company. One section is that letter, titled “Competiton,” is particularly telling, as Netflix reveals that Fortnite is an even bigger competitor than one of its oldest rivals.“We earn consumer screen time, both mobile and television, away from a very broad set of competitors,” Netflix said. “We compete with (and lose to) Fortnite more than HBO.” The call out to Fortnite might seem a little weird at first, but the game attracts tens of millions of players a month, and time spent playing Fortnite means that time isn’t spent watching things on Netflix.

Read More

Events