Feel Three Virtual Reality Motion Simulator Hands On

September 20, 2018 | 71 views

Recently travelled to London to get hands on with the Feel Three Virtual Reality Motion Simulator. Mark Towner, the developer of the Feel Three Simulator gave me a demo playing Project Cars on the HTC Vive and talked about the simulators development.

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FlyteVu Agency

FlyteVu connects brands to consumers at the intersection of entertainment and technology and transforms those moments into strategic, repeatable, and scalable platforms. We take your vision and craft full-service marketing solutions through compelling storytelling, newsworthy exposure, and unparalleled experiences.

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TECHNOLOGIES,BUSINESS

Discord: A Novel Medium for B2B Marketing

Article | July 20, 2022

Discord is a real-time chat platform where anyone with a community can interact. Users can talk to others in the community on special channels and get invites to join different servers. Many people prefer to reach out to online customers through social media, but messaging apps like Discord have 20% more monthly active users than traditional social media platforms. (Business Insider) Discord generates revenue through premium subscriptions and game distribution. It does not use advertisements. However, it can help marketers through its community that grows with video, voice, text communication and more. Let us look at how: Helps Build a Moderated Community You can set up a Discord server as a moderated social discussion platform. Create different channels based on your audience’s preference and allow them to bond. And as your community grows, so will the popularity of your business. Word-of-mouth marketing is still very effective. Connects Your Brand with Like-minded Audience You can also meet others who share your interests on various Discord servers. When you know what you're looking for, finding relevant servers is simple. Check with your team members, and your community, and join those groups. There, you'll meet other business owners and pursue collaboration opportunities. Allows Sharing Relevant Industry Content Share your website articles and other industry updates on Discord. You can take the advantage of your employees’ social media presence because they are linked to a single server. They'll spread the word about the articles through other Discord servers and their personal social media accounts. It will assist you in gaining authority among your target audience. Another way to market your company is to post branded memes, GIFs, and funny screenshots. Helps Offer Great Customer Service People expect prompt service, and because Discord delivers messages in real-time, you can address issues as they arise. You can easily send direct messages to members and have private conversations with them. Parting Words Although Discord is primarily a messaging app for individuals, it also has many advantages for B2B marketing. Discord is ideal for community management and true engagement.

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TECHNOLOGIES

B2B Movie Placements: What to Expect?

Article | February 14, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

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TECHNOLOGIES,BUSINESS

Branded Entertainment in B2B: Why is it Important?

Article | August 3, 2022

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

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SOLUTIONS,BUSINESS

Driving ROI of Your B2B Marketing with Entertainment

Article | July 7, 2022

B2B companies are harnessing entertainment to drive their marketing ROI. They are using strategies that meet the changing needs of B2B customers and take advantage of how technology is improving. Let us examine the top five entertainment marketing strategies that can get engagement for your B2B content: On-Demand Content Rules B2B corporate Salesforce recently announced a new streaming service—Salesforce+—that exclusively caters to businesses. If you want to try something like this, you don’t need to create a new streaming platform. Instead, you can use your social media accounts to share unique content that your target audience will find interesting. Presentation Shouldn’t Be a Priority Your B2B audience isn’t any different from the audience that consumes basic TikTok videos, reality TV shows, or YouTube clips that don’t have the best scripts. Any grippingly human content presented on popular channels of entertainment appeals to the viewer and can influence their buying decisions. Harness User-generated Content Harness user-generated content like videos, reviews, and testimonials. When your customer tells your brand’s story or how your brand helped them solve their problems, the content is engaging and authentic for your prospects and influences their purchase decisions. Additionally, such content receives high engagement and improves your brand’s reputation. Relevance Wins Hearts If the content you are producing is entertaining and engaging, addresses the pain points and demands of your target audience, and is timed perfectly to match the dynamic market needs, your prospects might relate to your brand better and avail your product or services. Create Immersive Experiences Through Events With the help of experience experts Boost Experiential, Google created an Event Series to target small businesses in the U.S. They led a nationwide initiative to offer educational seminars and coaching to small businesses. They held events in 50 states and introduced Google’s tools to thousands of business owners. As a result, they have got more than 50, 000 small businesses online. Entertainment Could Be a B2B Trend for 2022 Create valuable, memorable, entertaining, and engaging content addressing customer pain points. Make it available to your target audience through popular channels like streaming sites, social media, webinars, live events and more to get your marketing ROI.

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FlyteVu Agency

FlyteVu connects brands to consumers at the intersection of entertainment and technology and transforms those moments into strategic, repeatable, and scalable platforms. We take your vision and craft full-service marketing solutions through compelling storytelling, newsworthy exposure, and unparalleled experiences.

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VIRTUALIZATION

Teleperformance Takes the Lead in the Metaverse and Strengthens Its Games Market Leadership

Teleperformance | May 31, 2022

Teleperformance (Paris:TEP), the global leader in outsourced customer and citizen experience management and related digital services, held a new and ground-breaking Games and Esports convention called Teleperformance PXP with more than 500 attendees in person and 80,000 unique streaming viewers across the different channels. The convention featured several panels of experts with discussions on Esports, Games, Metaverse and Web 3.0, and was the stage of the official opening of Teleperformance’s first Global Esports Arena and Metaverse Center of Excellence located in Lisbon, Portugal. This was the venue of an international Esports tournament, where some of the best teams and top players in the world participated. Teleperformance gathered the foremost opinion leaders from all over the world for this memorable convention, where they engaged in live panel discussions with other international experts on Esports, Games, Metaverse, Web 3.0, and more, providing the latest insights on next-generation digital interactions. Eefje “SJOKZ” Depoortere, the host of the event, says: I'm very excited to have been invited to Lisbon for the grand opening of the Esports arena. I'm thrilled at the opportunity to visit the beautiful city, see the great new venue, and meet many of my fans. Thank you Teleperformance. About Teleperformance Group Teleperformance (TEP – ISIN: FR0000051807 – Reuters: TEPRF.PA - Bloomberg: TEP FP), the global leader in outsourced customer and citizen experience management and related digital services, serves as a strategic partner to the world’s largest companies in many industries. It offers a One Office support services model including end-to-end digital solutions, which guarantee successful customer interaction and optimized business processes, anchored in a unique, comprehensive high touch, high tech approach. Nearly 420,000 employees, based in 88 countries, support billions of connections every year in over 265 languages and around 170 markets, in a shared commitment to excellence as part of the “Simpler, Faster, Safer” process. This mission is supported by the use of reliable, flexible, intelligent technological solutions and compliance with the industry’s highest security and quality standards, based on Corporate Social Responsibility excellence. In 2021, Teleperformance reported consolidated revenue of €7,115 million (US$8.4 billion, based on €1 = $1.18) and net profit of €557 million. Teleperformance shares are traded on the Euronext Paris market, Compartment A, and are eligible for the deferred settlement service. They are included in the following indices: CAC 40, STOXX 600, S&P Europe 350 and MSCI Global Standard. In the area of corporate social responsibility, Teleperformance shares are included in the Euronext Vigeo Euro 120 index since 2015, the EURO STOXX 50 ESG index since 2020, the MSCI Europe ESG Leaders index since 2019, the FTSE4Good index since 2018 and the S&P Global 1200 ESG index since 2017.

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PRODUCTS

Rendever Unveils RendeverFit- A New Virtual Reality Fitness Platform for Seniors

Rendever | September 08, 2021

Rendever, the leading virtual reality (VR) platform built to help seniors overcome social isolation through shared experiences, today announces the launch of its new interdisciplinary VR fitness platform, RendeverFit - the first VR application that merges physical fitness with cognitive fitness and socialization, designed specifically for older adults. This new product offering comes on the heels of a $2M NIH Phase II grant, allowing the Rendever team to further research the impact of VR on seniors. Studies show that physical activity among older adults reduces the risk of numerous diseases and chronic conditions, delays the onset of dementia, and improves overall health and wellbeing. Meanwhile, social engagement is proven to improve mental health, emotional, psychological, and cognitive function. In response, RendeverFit was created, combining physical activity with social engagement for senior living residents to stay healthy while having fun together. “Social health is a critical factor when families are considering whether it is best for a loved one to transition into a senior living community or remain at home. Through Rendever’s research, we understand the impact of virtual reality on residents’ social health, and are excited to continue growing our platform to take a more holistic approach to wellbeing,” said Kyle Rand, Cofounder and CEO of Rendever. “By combining healthy physical movement with the overall wellness of increased socialization, RendeverFit will help senior living communities expand their resident care through our fun and dynamic platform. The new RendeverFit™ platform will follow in the footsteps of other award-winning Rendever products, giving communities an arsenal of tools to utilize daily while delivering high quality care.” At launch, there are three modules within the RendeverFit platform, including Cycle, Paddle, and Paint - which leverages MultiBrush by Rendever, the first available multiplayer version of Tilt Brush that the company released in February. “VR is proven to naturally get people moving, whether it be looking around in a headset or moving one’s arms to control the experience. RendeverFit is designed to engage residents with safe full-body movement while allowing them to get creative and compete against their neighbors,” said Tom Neumann, Cofounder and CTO of Rendever. “By introducing an element of fun, we’ve heard from staff that residents are motivated and excited to exercise via RendeverFit.” RendeverFit is Rendever’s first product in the exercise space, but follows other recent developments in the company’s approach to broadening health benefits. In response to the COVID-19 pandemic, the company launched RendeverLive to deliver live programming that includes weekly mindfulness sessions, and has been onboarding outside health and wellness instructors through the platform. Most recently, the company announced a mental health programming partnership with Muse. "When I witnessed RendeverFit with my community members, I was overwhelmed with the possibilities and tangible applications this platform will provide. The residents and my team were astounded by what the future holds,” said Marcus Kubicheck at Monarch Healthcare Management. “It was a beautiful experience to see the authentic smiles that everyone shared, especially after exercising! RendeverFit IS the future of long-term care and a shining example of a clinical therapeutic intervention that promotes community health." RendeverFit will be officially unveiled at the 2021 Argentum Senior Living Executive Conference & Expo in Phoenix, Arizona, September 13 to 15, 2021. Attendees of the conference will be able to demo and experience RendeverFit for the first time by visiting Rendever’s booth (#529) within the Exhibitor Expo. For every mile attendees bike through the Cycle module at Argentum, Rendever will donate to Pedal for Alzheimer’s, helping to find a cure for the devastating disease. RendeverFit is currently available for pre-order for all senior living communities and healthcare organizations, with system delivery beginning in December 2021. About Rendever Rendever is overcoming social isolation through the power of virtual reality and shared experiences. From senior living communities to hospitals, their platform is being used to reduce depression and loneliness by fostering personal connections amongst populations where life has become limited. Participants in group sessions can check off bucket list items together, revisit meaningful places and share stories, stay engaged with family members, and more. Rendever is being used by high-profile senior living operators including Revera, Benchmark, and SRG, healthcare systems such as UCHealth and Cleveland Clinic, has research funded by the NIH and NIA, and has commercial partnerships with major organizations like AARP and Verizon.

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TECHNOLOGIES

Pier 4 of CommonWealth Partners becomes the first in Boston to deploy fire drills for virtual reality

businesswire | January 19, 2021

Pier 4 is the first multi-occupant place of business in the city to utilize computer generated reality to direct fire drills. With numerous individuals telecommuting because of the COVID-19 pandemic, CommonWeath Partners selected to send augmented reality innovation to help guarantee all inhabitants realize how to react in a crisis at whatever point they are in the workplace. Created by AK Preparedness, a Seattle-based crisis readiness and life security organization, the new SafetyNetVR arrangement includes making a photograph sensible 3D model of a structure's inside and afterward inserting data about flights of stairs and life wellbeing hardware. Web VR fire drills permit building tenants to utilize their cell phones, tablets or PCs to investigate their environmental factors, find flights of stairs and fire dousers, and leave the structure. As clients explore their structure all through the VR experience, they can figure out how to utilize a fire douser or crisis telephones, discover what happens when the structure goes into alert, and get video-based guidance from a fireman. They can likewise find out about reacting to a wide scope of different crises. The estimation of the VR fire drills will stretch out a long ways past the COVID-19 circumstance; it will empower building inhabitants to prepare their workers on crisis rehearses whenever, instead of sitting tight for intermittent in-person trainings which may just happen once every year. AK Preparedness is a main public supplier of crisis readiness arranging, preparing, and innovation arrangements, helping a huge number of business office properties, partnerships, government associations, and private structures diminish chances through more viable life wellbeing programs. Established in 1981, AK gives crisis reaction plan improvement, on the web and portable crisis reaction apparatuses, live preparing and penetrates, tabletop works out, life security preparing recordings, and different administrations. Ward Partners LLC is a vertically incorporated, exclusive land venture, improvement and the board association. Settled in Los Angeles, CWP has resources situated all through the United States, including Boston, New York, Washington DC, Seattle, San Francisco, Silicon Valley, Los Angeles and San Diego.

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VIRTUALIZATION

Teleperformance Takes the Lead in the Metaverse and Strengthens Its Games Market Leadership

Teleperformance | May 31, 2022

Teleperformance (Paris:TEP), the global leader in outsourced customer and citizen experience management and related digital services, held a new and ground-breaking Games and Esports convention called Teleperformance PXP with more than 500 attendees in person and 80,000 unique streaming viewers across the different channels. The convention featured several panels of experts with discussions on Esports, Games, Metaverse and Web 3.0, and was the stage of the official opening of Teleperformance’s first Global Esports Arena and Metaverse Center of Excellence located in Lisbon, Portugal. This was the venue of an international Esports tournament, where some of the best teams and top players in the world participated. Teleperformance gathered the foremost opinion leaders from all over the world for this memorable convention, where they engaged in live panel discussions with other international experts on Esports, Games, Metaverse, Web 3.0, and more, providing the latest insights on next-generation digital interactions. Eefje “SJOKZ” Depoortere, the host of the event, says: I'm very excited to have been invited to Lisbon for the grand opening of the Esports arena. I'm thrilled at the opportunity to visit the beautiful city, see the great new venue, and meet many of my fans. Thank you Teleperformance. About Teleperformance Group Teleperformance (TEP – ISIN: FR0000051807 – Reuters: TEPRF.PA - Bloomberg: TEP FP), the global leader in outsourced customer and citizen experience management and related digital services, serves as a strategic partner to the world’s largest companies in many industries. It offers a One Office support services model including end-to-end digital solutions, which guarantee successful customer interaction and optimized business processes, anchored in a unique, comprehensive high touch, high tech approach. Nearly 420,000 employees, based in 88 countries, support billions of connections every year in over 265 languages and around 170 markets, in a shared commitment to excellence as part of the “Simpler, Faster, Safer” process. This mission is supported by the use of reliable, flexible, intelligent technological solutions and compliance with the industry’s highest security and quality standards, based on Corporate Social Responsibility excellence. In 2021, Teleperformance reported consolidated revenue of €7,115 million (US$8.4 billion, based on €1 = $1.18) and net profit of €557 million. Teleperformance shares are traded on the Euronext Paris market, Compartment A, and are eligible for the deferred settlement service. They are included in the following indices: CAC 40, STOXX 600, S&P Europe 350 and MSCI Global Standard. In the area of corporate social responsibility, Teleperformance shares are included in the Euronext Vigeo Euro 120 index since 2015, the EURO STOXX 50 ESG index since 2020, the MSCI Europe ESG Leaders index since 2019, the FTSE4Good index since 2018 and the S&P Global 1200 ESG index since 2017.

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PRODUCTS

Rendever Unveils RendeverFit- A New Virtual Reality Fitness Platform for Seniors

Rendever | September 08, 2021

Rendever, the leading virtual reality (VR) platform built to help seniors overcome social isolation through shared experiences, today announces the launch of its new interdisciplinary VR fitness platform, RendeverFit - the first VR application that merges physical fitness with cognitive fitness and socialization, designed specifically for older adults. This new product offering comes on the heels of a $2M NIH Phase II grant, allowing the Rendever team to further research the impact of VR on seniors. Studies show that physical activity among older adults reduces the risk of numerous diseases and chronic conditions, delays the onset of dementia, and improves overall health and wellbeing. Meanwhile, social engagement is proven to improve mental health, emotional, psychological, and cognitive function. In response, RendeverFit was created, combining physical activity with social engagement for senior living residents to stay healthy while having fun together. “Social health is a critical factor when families are considering whether it is best for a loved one to transition into a senior living community or remain at home. Through Rendever’s research, we understand the impact of virtual reality on residents’ social health, and are excited to continue growing our platform to take a more holistic approach to wellbeing,” said Kyle Rand, Cofounder and CEO of Rendever. “By combining healthy physical movement with the overall wellness of increased socialization, RendeverFit will help senior living communities expand their resident care through our fun and dynamic platform. The new RendeverFit™ platform will follow in the footsteps of other award-winning Rendever products, giving communities an arsenal of tools to utilize daily while delivering high quality care.” At launch, there are three modules within the RendeverFit platform, including Cycle, Paddle, and Paint - which leverages MultiBrush by Rendever, the first available multiplayer version of Tilt Brush that the company released in February. “VR is proven to naturally get people moving, whether it be looking around in a headset or moving one’s arms to control the experience. RendeverFit is designed to engage residents with safe full-body movement while allowing them to get creative and compete against their neighbors,” said Tom Neumann, Cofounder and CTO of Rendever. “By introducing an element of fun, we’ve heard from staff that residents are motivated and excited to exercise via RendeverFit.” RendeverFit is Rendever’s first product in the exercise space, but follows other recent developments in the company’s approach to broadening health benefits. In response to the COVID-19 pandemic, the company launched RendeverLive to deliver live programming that includes weekly mindfulness sessions, and has been onboarding outside health and wellness instructors through the platform. Most recently, the company announced a mental health programming partnership with Muse. "When I witnessed RendeverFit with my community members, I was overwhelmed with the possibilities and tangible applications this platform will provide. The residents and my team were astounded by what the future holds,” said Marcus Kubicheck at Monarch Healthcare Management. “It was a beautiful experience to see the authentic smiles that everyone shared, especially after exercising! RendeverFit IS the future of long-term care and a shining example of a clinical therapeutic intervention that promotes community health." RendeverFit will be officially unveiled at the 2021 Argentum Senior Living Executive Conference & Expo in Phoenix, Arizona, September 13 to 15, 2021. Attendees of the conference will be able to demo and experience RendeverFit for the first time by visiting Rendever’s booth (#529) within the Exhibitor Expo. For every mile attendees bike through the Cycle module at Argentum, Rendever will donate to Pedal for Alzheimer’s, helping to find a cure for the devastating disease. RendeverFit is currently available for pre-order for all senior living communities and healthcare organizations, with system delivery beginning in December 2021. About Rendever Rendever is overcoming social isolation through the power of virtual reality and shared experiences. From senior living communities to hospitals, their platform is being used to reduce depression and loneliness by fostering personal connections amongst populations where life has become limited. Participants in group sessions can check off bucket list items together, revisit meaningful places and share stories, stay engaged with family members, and more. Rendever is being used by high-profile senior living operators including Revera, Benchmark, and SRG, healthcare systems such as UCHealth and Cleveland Clinic, has research funded by the NIH and NIA, and has commercial partnerships with major organizations like AARP and Verizon.

Read More

TECHNOLOGIES

Pier 4 of CommonWealth Partners becomes the first in Boston to deploy fire drills for virtual reality

businesswire | January 19, 2021

Pier 4 is the first multi-occupant place of business in the city to utilize computer generated reality to direct fire drills. With numerous individuals telecommuting because of the COVID-19 pandemic, CommonWeath Partners selected to send augmented reality innovation to help guarantee all inhabitants realize how to react in a crisis at whatever point they are in the workplace. Created by AK Preparedness, a Seattle-based crisis readiness and life security organization, the new SafetyNetVR arrangement includes making a photograph sensible 3D model of a structure's inside and afterward inserting data about flights of stairs and life wellbeing hardware. Web VR fire drills permit building tenants to utilize their cell phones, tablets or PCs to investigate their environmental factors, find flights of stairs and fire dousers, and leave the structure. As clients explore their structure all through the VR experience, they can figure out how to utilize a fire douser or crisis telephones, discover what happens when the structure goes into alert, and get video-based guidance from a fireman. They can likewise find out about reacting to a wide scope of different crises. The estimation of the VR fire drills will stretch out a long ways past the COVID-19 circumstance; it will empower building inhabitants to prepare their workers on crisis rehearses whenever, instead of sitting tight for intermittent in-person trainings which may just happen once every year. AK Preparedness is a main public supplier of crisis readiness arranging, preparing, and innovation arrangements, helping a huge number of business office properties, partnerships, government associations, and private structures diminish chances through more viable life wellbeing programs. Established in 1981, AK gives crisis reaction plan improvement, on the web and portable crisis reaction apparatuses, live preparing and penetrates, tabletop works out, life security preparing recordings, and different administrations. Ward Partners LLC is a vertically incorporated, exclusive land venture, improvement and the board association. Settled in Los Angeles, CWP has resources situated all through the United States, including Boston, New York, Washington DC, Seattle, San Francisco, Silicon Valley, Los Angeles and San Diego.

Read More

Events